NamBizDotCom CC

Namibian Database Services

Using consumer data in the Private Sector

NamBizDotCom

Milton LouwManaging Member

• Created first Namibian company database for NCCI – 1991

• Studied “big data mining” and credit risk management at Creditreform Düsseldorf, Germany – partners since 2001

• IT Project Coordinator at ECN from 2013 to 2015 – responsible for 97% registration rate of Voters - biometrics

NamBizDotCom

Overview

• NamBizDotCom started in 1999• Namibia Business website 2001• 10,291 businesses in 2003 – printed

directory with street addresses• Consumer data started in 2004• 1,141,081 consumer records by 2009• Public data added from various

sources including local authorities, central government, voters registers

NamBizDotCom

Products

• Market Research• Debtor Tracing• Dependants Tracing (insurance)• SMS lead generation• Telephone marketing• Know-Your-Customer

• Credit Information Bureau – focussed on SME’s / Namibian owned business

NamBizDotCom Products:

Market ResearchConsumer Dbase: Segmentation

• Consumer data available by segmentation:– Age– Gender– Region– Local Authority– User definitions

NamBizDotCom Products:

Market ResearchConsumer Dbase: Age Analysis

Born before 1925 • 1% of the population

Silent Generation • 1925-1944• 6% of the population

Baby Boomers• 1945-1964• 17% of the population

Generation X• 1965-1981• 33% of the population

Generation Y • 1982 – Present• 43% of the population

NamBizDotCom Products:

Debtor TracingConsumer lookup

• Valid legal reason for tracing required• No Find = No fee• Information must correlate with name,

surname and date of birth• Process:

– Client provides electronic excel sheet– NamBiz correlates data– Data current within a year carried across– No client data cross-over (except

judgements)

NamBizDotCom Products:

Dependents TracingProbate Research / Bona Vacantia

• Unclaimed funds / Vacant Goods– Insurance– Pensions– Dormant Bank Accounts– Inheritance (“Kin Payments”)

• Process– Company provides details of dependants– Database scouring fee– Results paid per successful record– Dependents not charged or contacted

NamBizDotCom Products:

Lead GenerationNew customer campaigns

Generation Y

Old clients – update details

Male, Generation X

Female, Erongo Region

GRN employees

• Potential consumers:• Name, Surname• Postal address / cellular numbers

NamBizDotCom Products:

Telephone MarketingManaged Process

• Third Party Call Centre based in Windhoek

• Nambiz identifies clients• Client provides script• Recorded service• Monthly / weekly / daily costed service

• Partnerships with other service providers (research, sales, etc.)

NamBizDotCom Products:

Know Your Customer KYC defined by regulators

• In terms of the KYC (Know-Your-Customer) requirements of FIA (the Financial Intelligence Act, 13 of 2007) banks are required to validate their customers information.

• Process– Company provides details of dependants– Database scouring fee– Results paid per successful record

NamBizDotCom Products:

Credit Information BureauConsumer & Business Reporting

• Primarily a business reporting credit bureau with information on business individuals

• Consumer bureau in partnership with a cooperative for “vendor relationship management”

• E-wallet service for consumers to manage queries

NamBizDotCom

Using the NamBiz Databases

• Practical examples from dbases– Citizens Dbase– NamBiz Business Dbase– Telephone Directory

NamBizDotCom

Product CostingsClient requested updates

• Basic Enquiry (telephonic or electronic)• Full Tracing (physical address)

• Volumes will determine pricing• Data set is provided by client and paired with

NamBiz data• Data is not uploaded to NamBiz

NamBizDotCom

Product CostingsConsumer information provided

• Market Research / Leads– N$ 20.00 per record– Name, surname, cellular number

• Parameter set data (age, region, etc.)– N$ 50.00 per record– Name, surname, cellular, age, gender

• Volumes will determine pricing• NamBiz data is provided electronically

NamBizDotCom

Product CostingsConsumer information total database

• Consumer Database (Complete)– Name, surname, cellular number

• N$ 204,000.00 for 954,632 records

• NamBiz data is provided electronically