Design and Development of New Automatic on-line Media Monitoring System

Ing. Ľuboš Takáč

lubos.takac@fri.uniza.sk

Faculty of Management Science and Informatics

University of Žilina, Slovakia, Europe

TSSA 2012, 30-31.10, Bali, Indonesia

Slovakia

http://www.slovakia.travel/

Media Monitoring System

a system which is permanently searching in relevant media sources user or company specific information for accessing it

Media Sources

TV, radio, newspapers

Internet – include almost all media information

MNSight – our developed system

on-line system which monitor internet media for / instead of you

keywords, categories, sources (UoCSI)

daily reports, all interested articles

MNSight – for who?

Companies brand monitoring “watch” competing companies keep track in company specific business

Non-company personal users neutral source of daily news, multiple angles of view articles of user specific interests (hobby, favorite theme /

persons, etc.) famous and public people can monitor themselves

MNSight – how it works?

MNSight – user interface

Web interface checking, reading articles user specific settings (kw, cat, sources, email, reports, account)

Report service (e-mail) transparent, clear, easy use

Check at http://www.mnsight.sk

Main web page.

Menu & article table.

Report.

MNSight vs. Google/Google Alert

Advantages more specific (only sources and categories you choose) without additional filtering of articles everyday (or as you set) transparent reports to your e-mail history of reports

Disadvantages not pay free service can catch more than our defined media sources location specific

MNSight – localization

analysis of internet media sources (media specialist) cover all media events categorization

some programming work (IT - programmers) RSS and non RSS media parsing sometimes source specific article extracting

for SVK media it took approx. 1-2 months implemented sources product approx. 2000 articles daily

Local Media Statistics

15 sources, 18 categories.

Future work

Using article database (after 2-3 years) interface for category, source and date specific task based on

key words

DB should answer the questions of these types: “What has been written about our president before last election?” ”When appear company XXX first time in media?” “Which media write about us in positive / negative way?” …

Conclusion

we design and develop and unique internet media monitoring system

it meets the requirements for media monitoring system (a lot of source to cover almost all media (TV, radio, etc.))

it is fully automatic

actually is running at full operation for clients

there are some possibilities to use historical data from the system to future work

Thank you for your attention!lubos.takac@gmail.com