Amy Jo Kim Ph.D. © 2010 All Rights Reserved

Lifecycle Design for Social Games

Lifecycle Design: 3 Key Stages

Onboarding

Habit-Building

Mastery

Onboarding: Learning the Ropeswelcome + goals + progress + attainable rewards

Habit-Building: (re)Engagement LoopsTriggers + Ability + Motivation + Fresh Content

Mastery: Empowering EnthusiastsExclusivity: Powers, Info, Roles, Rewards

Empowering Enthusiasts is Good BusinessPRO TIP: build systems that identify & leverage high-value players

For more tips, tricks & best practices about Player Lifecycle Design

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