Design,BusinessandInnovations RimshaFarooq
DesignThinking,TimBrown
• Projecttoreengineernursing-staffshiftchangesatfourKaiserhospitals– perfectlyillustratesboththebroadernatureofinnovation“products”andthevalueofaholis - ticdesignapproach.
Design,BusinessandInnovations RimshaFarooq
DesignThinking,TimBrown
• Designisainvestmentoftimeforhospitalsandnurses
Design,BusinessandInnovations RimshaFarooq
DesignThinking,TimBrown
• Nursescompiledalltheinformationthatwhatandwhentheirpatientneedsomething
Design,BusinessandInnovations RimshaFarooq
DesignThinking,CriticalQuestion1
• Howwillpatientsbenefitfromthedesignexpertise?Healthcaredesignquestions,ChristineGuzzo Vickery
Design,BusinessandInnovations RimshaFarooq
DesignThinking,CriticalQuestion2
• WhydoweneeddesignthinkinginHealthcare?
StanfordHospital&Clinicscommunicationsoffice,SARAWYKES
Design,BusinessandInnovations RimshaFarooq
“GoingDeeper,SeeingFurther...”
• Directlyinvolvecustomersinmoreopenandcollaborativeways,thisfeelstouslikeamorefullyhumancenteredandrespectfulapproach.
Design,BusinessandInnovations RimshaFarooq
“GoingDeeper,SeeingFurther...”
• Findingsbecomemorerobustandusefulthroughengagingmultipleinterpreters.
Design,BusinessandInnovations RimshaFarooq
“GoingDeeper,SeeingFurther...”
• Ultimatelythebusinessesthatmaysustaininnovationlongtermwillbetheonesthatareableandwillingtomorefullyaligntheirsuccesswiththeneeds,desires,andsuccessoftheircustomersandoftheotherplayersintheirbusinessecology.
Design,BusinessandInnovations RimshaFarooq
“GoingDeeper,SeeingFurther...”
• Observingextremepeopleandaanalogouscasesgaveadifferentperspectivetocompanies
Design,BusinessandInnovations RimshaFarooq
“GoingDeeper,SeeingFurther...”
• Theresearcheristheobjectiveoneontheteam,theyhelptocompareandcontrasttheunderstandingsofmanydifferentpeople’sviews,begintorecognizepersistentpatterns.Thisiswherewegetdeeperandmorerobustinsights.
Design,BusinessandInnovations RimshaFarooq
• SheisattendingphonecallofastudentandmakinganappointmentforstudenttotakeLanguageProficiencyExam
Design,BusinessandInnovations RimshaFarooq
• SheiscollectingtheprintedfilesforDirectorofLanguageLearningCenter
Design,BusinessandInnovations RimshaFarooq
• SheischeckingemailsforLanguageLearningCenterandreviewingifsomeonehasappointment
Design,BusinessandInnovations RimshaFarooq
ComputersinHofstraUniversityLanguageLearningCenterStudentscomeinlabanddotheirprojectsandhomeworkinlab
Design,BusinessandInnovations RimshaFarooq
“EthnographicResearchFindings”
• Inthisassignment,IobservedthestudentaidesworkinginLanguageLearningCenteratHofstraUniversity.
• Everystudentaideisniceandfriendly.• Theyhavedifferenttaskstodoeveryday
“INTERVIWINGHUMANS”
• Remindyourselftobreatheandremainrelaxed
Design,BusinessandInnovations RimshaFarooq
Design,BusinessandInnovations RimshaFarooq
“INTERVIWINGHUMANS”
• Introduceyourselfwithasmile,expressinggenuinegratitudethatthepersonyouareinterviewing
“INTERVIEWHUMANS”
• Stayalertandfocusedontheotherperson
Design,BusinessandInnovations RimshaFarooq
Design,BusinessandInnovations RimshaFarooq
“INTERVIWINGHUMANS”
• Askopen-endedquestionsthatencouragethesubjecttotalk
Design,BusinessandInnovations
“INTERVIWINGHUMANS”
• Starteachinterviewwithageneraldescriptionofthegoal,butbecarefuloffocusingresponsestoonarrowly
RimshaFarooq
EDITEDINTERVIEW
Design,BusinessandInnovations RimshaFarooq
https://www.youtube.com/watch?v=BONFpsIiv-U
Design,BusinessandInnovations
“INTERVIEWFINDINDS”
• Sheisveryconfidenttotalkaboutherjob
RimshaFarooq
Design,BusinessandInnovations
“INTERVIEWFINDINDS”
• Sheispreparedforherinterviewanswers
RimshaFarooq
Design,BusinessandInnovations
“INTERVIEWFINDINDS”
• Shehaveanicesmileonherface(tryingbesttobecalm)butsheislittlenervous.
RimshaFarooq
Design,BusinessandInnovations RimshaFarooq
“PeertoPeerDocumentation”
Design,BusinessandInnovations RimshaFarooq
“PeertoPeerDocumentation”
Design,BusinessandInnovations RimshaFarooq
“PeertoPeerDocumentation”
Design,BusinessandInnovations RimshaFarooq
“PeertoPeerDocumentation”
Design,BusinessandInnovations RimshaFarooq
“PeertoPeerDocumentationFindings”
• Theyareeatingfoodatcampusafterstudying
Design,BusinessandInnovations
“PeertoPeerDocumentationFindings”
• Aftereatingfood,theyarebackinlabtostudyforfinals
RimshaFarooq
Design,BusinessandInnovations
“PeertoPeerDocumentationFindings”
• WatchingPakistancricketmatchforawhile
RimshaFarooq
Design,BusinessandInnovations
“PeertoPeerDocumentationFindings”
• Oneofthreeguysworkatcarcompany,heislookingforcarsonlinetosuggestthebestcartohisfriend
RimshaFarooq
Design,BusinessandInnovations RimshaFarooq
“DeskResearch,BusinessSites”
Ifyouwaste$50eachtimeyouskipclass,wouldyoudoit?
• Skipperswaste$50to$70perlecture• only60percentattendanceonaverage• Therollcalldeclinedasthesemesterwenton,from79percentatthebeginningto43percentattheend
• overallcostofskippedclassesduringacollegecareeris$6,586perstudentinaprivateinstitution,and$2,400forpubliccolleges.
http://www.reuters.com/article/us-education-costs-idUSKCN0YH2DQ
Design,BusinessandInnovations RimshaFarooq
“DeskResearch,BusinessSites”
Savingforcollege?Whybankaccountsaren'tsmart?
• Thenumberofparentssavingforcollegejumpedto57percent,from48percentlastyear.
• Theaverageamountsavedisnow$16,380,upfrom$10,040in2015and$15,346in2014.
• Itisencouragingthatmorepeoplearesavingandthattheyaresavingmoremoneyforcollege
http://www.reuters.com/article/us-education-college-savings-idUSKCN11Y078
Design,BusinessandInnovations RimshaFarooq
“DeskResearch,BusinessSites”
Helpwithcollegedebtsisthelatestattempttostemthebraindrain
• Thepayishighbuttheworkistoughandcareerpathslesscertain• mostofthefirst-yearassociatesatthefirmowedbetween$100,000and
$200,000,plusinterestofbetween6percentand8percent.• FirstRepublicagreedtorefinancethestudentloansforLathamassociateswho
fitteditscriteriaandwhoagreedtoopenanaccountwithaminimumbalance.• Theirofferingwasincredible,under2percentforafour-yearloan,• Thedifferencewasquitematerial.Someassociateshavesaidtheirmonthly
paymentsdroppedbyasmuchas$1,000amonth.
https://www.ft.com/content/0600c686-a06a-11e6-891e-abe238dee8e2
Design,BusinessandInnovations RimshaFarooq
“DeskResearch,BusinessSites”LowcostslureU.S.collegestudentsabroad
• TuitionatGermanuniversitiesprovedirresistible- it'sfree.• About46,000U.S.scholars— or4percentmorethanin2011— areenrolledinfull-
degreeprogramsoutsidethecountry• Internationalstudentsfrequentlypaymorethanlocalclassmates,buttuitionandfeesare
stillgenerallywellbelowAmericannorms.• AustraliaandChina,amongothers,offerspecificscholarshipsforforeignstudents,and
Canadaallowsthemtoworkoff-campus.
http://www.reuters.com/article/us-college-abroad-options-idUSBRE94C0V420130514
Design,BusinessandInnovations RimshaFarooq
ExecutiveSummary
Usingaproprietarymorphingtechnology,theheelsonwomen’sshoesareabletochangeheightinordertosuitdifferentoccasionsPeoplecanactuallyattachedtheheelwiththeirshoewhenevertheywant.Iftheydon’twant,theycanactuallytakethatheeloutfromtheshoeandcaneasilywalkinflatshoes.Theshoeshavetheoptionofconvertingtoacompletelyflatbottomsole,producingtrue“Flat’s”.Typicaluserscouldbeusethisproduct• HighSchoolgirls• Collegegirls• Businesswomen
Design,BusinessandInnovations RimshaFarooq
Sketch#1
Design,BusinessandInnovations RimshaFarooq
Sketch#2
NANO TECHNOLOGYUser Desires
Shoe with Heel
Shoe with Height
Shoe with Flat
>
AccompanyingInfographic
Design,BusinessandInnovations
“ImaginedProduct/ServiceInSituVisualization”
“SelectedDeviceImage”
RimshaFarooq
Design,BusinessandInnovations RimshaFarooq
“ImaginedProduct/ServiceInSituVisualization”
“SelectedEnvironmentandUserImage”
Design,BusinessandInnovations
“ImaginedProduct/ServiceInSituVisualization”
RimshaFarooq
