‘Simplicity is the ultimate form of sophistication.’

Heather BradleyDesign Context

Simplicity:Introduction

‘Simplicity is the ultimate form of

sophistication.’

- Leonardo Da Vinci

Focussing on branding, publication

and exhibition design, this book

sets out to prove that less really is

more and that simplicity in design

really can add to the sophistication

and success of a project.

There are, of course, different

elements of design to consider and

for that reason this book is split into

5 sections; concept, layout, colour,

pattern and finish.

This is not only an investigation, but

a large showcase of design that I

aspire to and so therefore will be

something that I find helpful and

can refer back to for inspiration in

the future.

Section 1:

Concept

Category:Concept

This section contains a selection

of work showing how the use of

a simple concept can create an

exciting and successful piece of

design.

Concepts can sometimes be

overthought and therefore not

always realised by the viewer. This

chapter proves that the simple, and

sometimes literate approach, can

create better results.

Design:The Consult

Origin:Leeds, UK

Client:Stack Architects

Brand IdentityStationery

CategoryConcept

Design:Moving Brands

Origin:London, UK

Client:All About Tea

Brand IdentityStationery

CategoryConcept

Design:Hampus Jageland

Origin:Paris, France

Client:Edgeboard

Brand IdentityStationeryExhibition

CategoryConcept

Design:Province Studio

Origin:Tomsk, Russia

Client:Emelyanovsky

Brand IdentityBusiness Card

CategoryConcept

Design:Believe In

Origin:Exeter, UK

Client:Believe In

Brand IdentityStationery

CategoryConcept

Design:Estudio Mentaw

Origin:Valencia, Spain

Client:Sandra Boils

Brand IdentityBusiness Cards

CategoryConcept

Design:Manual

Origin:San Francisco,California

Client:Slice

LogoBrand IdentityExhibition

CategoryConcept

Client:One

Brand IdentityStationerySignage

CategoryConcept

Design:DeparturesDesign

Origin:Cardiff, UK

Section 2:

Layout

Category:Layout

This section contains a selection of

work showing how simple grids and

clever use of typography can make

successful design.

Design:The Consult

Origin:Leeds, UK

Client:Willow Club

Brand IdentityStationery

CategoryLayout

Design:Made Thought

Origin:London, UK

Client:Grafik

PublicationEditorial

CategoryLayout

Client:SEE

PublicationBinding

CategoryLayout

Design:Kutchibok

Origin:Cardiff, UK

Design:Studio Newwork

Origin:New York

Client:Fiftytwo

Publication

CategoryLayout

Design:Design Project

Origin:Leeds, UK

Client:Robert Horne Group

Publication

CategoryLayout

Design:The Consult

Origin:Leeds, UK

Client:Willow Club

Brand IdentityStationery

CategoryLayout

Section 3:

Colour

Category:Colour

This section contains a selection

of work showing how the limited

use of colour can add to the

effectiveness of the design.

Colour can be overpowering, but

using it well can create a high

impact.

Client:Wordley

Brand IdentityStationery

CategoryColour

Design:Kutchibok

Origin:Cardiff, UK

Design:Lundgren & Lindqvist

Origin:Gothenburg, Sweden

Client:Loft

Brand IdentityStationery

CategoryColour

Design:Lundgren & Lindqvist

Origin:Gothenburg, Sweden

Client:Lundgren & Lindqvist

Brand IdentityStationery

CategoryColour

Design:Peter & Paul

Origin:Sheffield, UK

Client:Jefferson Sheard Architects

Brand IdentityStationery

CategoryColour

Design:Flink

Origin:Antwerp, Belgium

Client:Stack Architects

Brand IdentityBusiness Cards

CategoryColour

Design:Made Thought

Origin:London, UK

Client:Design MiamiExhibition

PromotionExhibition

CategoryColour

Design:Studio Newwork

Origin:New York

Client:Robert Geller

Brand IdentityBusiness CardPromotionLook Book

CategoryColour

Design:Mind Design

Origin:London, UK

Client:Tea

Brand IdentityStationeryInterior Design

CategoryColour

Client:Mobilrabatten

Brand IdentityStationery

CategoryColour

Design:Lundgren & Lindqvist

Origin:Gothenburg, Sweden

Design:Anti-ink

Origin:Oslo, Norway

Client:Dist

Brand IdentityStationery

CategoryColour

Section 4:

Pattern

Category:Pattern

This section contains a selection

of work showing how the use of

simple patterns can add something

special to a design.

Design:The Consult

Origin:Leeds, UK

Client:Willow Club

Brand IdentityStationery

CategoryPattern

Design:Campo Studio

Origin:Säo Paulo,Brazil

Client:Vermelho

Brand IdentityStationeryPromotion

CategoryPattern

Design:Campo Studio

Origin:Säo Paulo,Brazil

Client:Vermelho

Brand IdentityStationeryPromotion

CategoryPattern

Section 5:

Finish

Category:Finish

This section contains a selection

of work showing how the use of

specialist finishes can make a piece

of design.

Design:The Consult

Origin:Leeds, UK

Client:Stack Architects

Brand IdentityStationery

CategoryFinish

Design:Kutchibok

Origin:Cardiff, UK

Client:Fibre Arts Wales

Publication

CategoryFinish

Design:The Consult

Origin:Leeds, UK

Client:Stack Architects

Brand IdentityStationery

CategoryFinish

Design:The Consult

Origin:Leeds, UK

Client:Stack Architects

Brand IdentityStationeryPromotion

CategoryFinish

Design:The Consult

Origin:Leeds, UK

Client:Envy

Brand IdentityStationery

CategoryFinish

Design:Kutchibok

Origin:Cardiff, UK

Client:Canolfan Addysg

Brand IdentityPromotion

CategoryFinish

Design:Daniel Freytag

Origin:Edinburgh, UK

Client:London Collegeof Fashion

Brand IdentityPromotion

CategoryFinish