Design Finland 100

Design Finland 100 Design' Finland' 100' is' a' celebra1onal' project:' it' brings' Finnish' design' to'

Southeast'Asia'and' its'purpose' is' to' create'growth' for' Finnish' companies.'

Through' case' compe11ons,' goAtoAmarket' strategies' and' interna1onal'

design'and'business'events'we'create'awareness,'recogni1on,'exposure'and'

interna1onal' presence' for' our' customers.' Our' key' drivers' are' innova1on,'

growth,'digitalisa1on'and'design.'

Let’s' take' Finnish' design'

forward!'

'

Why' Asia?' Southeast' Asia'

provides' Finnish' companies'

addi1onal' opportuni1es' for'

growth.' By' par1cipa1ng' in'

Design' Finland' 100' in' the'

d i g i t a l ' a g e' – p r o j e c t ,'

companies' will' be' connected'

with'these'markets.'

1 To'enable'Finnish'companies'find'new'growth'

strategies'and'partners'in'Southeast'Asian'

markets.'

2 To'network,'meet'the'future'leaders'of'Asian'

markets,'develop'new'GoAtoAMarket'strategies'

and'media'coverage.

3 We'help'you'recognize'the'challenges'Southeast'

Asian'growth'engine'provides.'

4 This'is'an'innova1on'growth'project'for'every'

Finnish'firm'that'is'ready'to'implant'itself'firmly'

in'the'Asian'markets,'where'design'thinking,'

good'branding'and'a'fine'business'plan'

are'essen1al.

The aim of Design Finland 100 is

DESIGN'FINLAND'100'BRINGS'PRESTIGIOUS'DESIGN'FROM'FINLAND'TO''

SOUTHEAST'ASIAN'MARKETS'–'THE'GROWTH'ENGINE'OF'THE'WORLD.'

HOW' DE S IGN' I S'

APPROACHED'

Design' Finland' 100' has' four'

themes' related' to' design.'

Product' des ign,' serv ice'

design,' digital' design' and'

design'as'strategy.

Design'Finland'100'Business'Case'Compe44on''

New'innova1ve'solu1ons'are'brought'to'Finnish'companies'through'Business'Case'Compe11on.'

This' collabora1on' between' Finland,' Southeast' Asia' and' Finnish' companies' creates' new'

knowledge'on'how'strategic'growth'is'achieved.'Business'students'in'all'together'universi1es'will'

approach'the'business'cases.'During'one'week'Finnish'coaches'are'mentoring'teams'to'find'the'

best'solu1ons.'Kick'off'for'Business'Compe11on'is'in'March'2017.'

KEY OUTCOMES/RESULTS FROM BUSINESS CASE COMPETITION FOR FINNISH COMPANIES IN 2017 NEW GO-TO-MARKET STRATEGIES

Solu1ons'on'how'to'

promote'Finnish'

companies'

and'their'products'

How'to'build'

social'media'campaign'

for'Finnish'business'

Analysis'of'Southeast'

Asian'market'and'SWOT'

for'each'partner'

Customized'

business'model'reports'

adapted'to'the'needs'

of'the'market'

Raise'recogni1on'for'

Finnish'design'as'

part'of'design'strategy'

DESIGN FINLAND 100 DELIVERABLES

1.'Strategic'market'research'

'#'New'marke1ng'solu1ons'in'SEA'market'

'#'Designing'digital'solu1ons'

2.'Mapping'and'evalua1ng'new'market'opportuni1es'

'#'Get'the'feel'for'how'Asians'understand'consumer'

'percep1on'

3.'GoAtoAmarket'strategies'for'Asian'markets'

'#'Business'Case'Compe11on'

'#'Campaigning'course'at'SMU'in'March'2017'

DESIGN'DRIVES'BUSINESS'SUMMIT'IN'HELSINKI'AUGUST'30,'2017.'

The'Business'Case'Compe11on'winners'will'be'invited'to'the'summit'to'present'the'winning'

cases.'

DESIGN' FINLAND' 100' IN' THE' DIGITAL' AGE' IS' ORGANIZED' BY' BRAND' AUDIT'

GROUP'AND'WILL'ENGAGE'APPROXIMATELY'300'STUDENTS' IN'ASIA.'THIS'WILL'

FORM'A'CV'TALENT'POOL'FOR'PARTICIPATING'COMPANIES'IN'THE'FUTURE.'

Kirs1'LindbergARepo'

+358'50'585'5505'

kirs1.lindbergrepo@gmail.com'

Let’s'take'Finnish'

design'forward!'