Design Futures Lab Inspiration Guide...We have provided this font for you as well as well as created...

DESIGN FUTURES LAB | INSPIRATION GUIDE p.1

Design Futures LabInspiration Guide


We have provided you with a detailed guide on how to go about using

the DFL logo and elements to create an unlimited amount of collateral.

See logo : page 3 - 5

See logo graphics application: page 6 -7

See font : page 8

See colours : page 9 - 10

DFL IDENTITY


F = Futu re (as holistic point of view)

Base

Engage

Design Future Lab is a representation of how communication design works. It’s not how the artefacts looks like in the end, but it’s shows that we have to go through process to creating futures. Design have to go through ‘material thinking’ from unknown to known and become what is. The basic concept of this logo reflecting what is design future is, emphasizing the future as a main point where future is something that have to through ‘processes’ and then to be ‘evolve’ all the time.

From ‘evolve’ the identity for Design Future Lab is something that not static frozen in time. It’s always growing, evolving, and adapting. The application itself play with the F symbol and the box of ‘future’ always move around and evolving all the time. As a dynamic approaches to the identity, real brand expression will shows in engaging and inventive implementation. The logo itself become the element of design that will engage with the audience and make them feel the experience of evolving through design. Yet, the visual identity maintains a sense of stability that reflects trust and recognisability. And also, the visual identity become both flexible and constant

LOGO


LOGO


LOGO SIZE

7 cm 5 cm 2 cm

x

x

xx

x

x

xx

x x

Our design limit the logo to a minimum size of 2cm. If you are using the logo at a larger level than provided please ensure that the logo gap is followed. See below.


LOGO GRAPHIC APPLICATIONRULES FOR THE FLEXIBILITY OF THE BOX Logo 01 / Posters

What we design,design us

Making meanings,making futures

the minimum gap betweenwords and box

The logo is designed to be used a graphic element throughout collateral. See below for some rules to help you put together collateral. Note the rectangles need to keep their distance apart from each other and from the edge of the collateral size.


collaborate

futures

communication

start inside the box the rest could get outside the box

LOGO GRAPHIC APPLICATION


HEADINGSSUBHEADINGS

Paragraph

Sample ParagraphLorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi bibendum vel nisi eget aliquam. Ut molestie ullamcorper malesuada. Etiam ornare arcu vitae auctor dapibus. Proin malesuada magna quis porttitor vehicula. Integer nisi mi, condimentum a mollis sed, tristique eu tellus. Nulla ullamcorper turpis in magna vehicula fermentum. Fusce consequat viverra mauris, vitae rutrum dolor fermentum et. Curabitur id ligula sit amet lorem commodo eleifend eu et dui. Nam laoreet pellentesque libero ac elementum. Quisque varius orci cursus, egestas arcu vitae, pharetra dolor.

Sed vitae consectetur enim. Praesent ultricies nisi ut nisl consequat, non malesuada ligula pharetra. Nulla facilisi. Vestibulum ultricies fermentum neque viverra scelerisque. Ut lacinia gravida risus et varius. Praesent at interdum magna. Phasellus eu nulla viverra, posuere nisi ut, volutpat metus. Fusce a felis in elit varius facilisis. Quisque sollicitudin et purus vel aliquet. Praesent ut vehicula purus, et posuere mi. Pellentesque consectetur ipsum sit amet tincidunt aliquam. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Our design uses the font TheSans. We have provided this font for you as well as well as created some font styles for you. LF TheSansTheSans is part of the Thesis superfamily which Luc(as) de Groot first published in 1994. During the past decade and a half, TheSans has come to epitomize the useful-yet-friendly, all-purpose contemporary sans-serif. It has become the face of thousands of organisations, publications and web sites, making it one of the most widely used sans-serifs world-wide.

For headings use TheSans: Bold

For subheadings use TheSans: SemiBold

For paragraphs use TheSans: SemiLight

TYPEFACE: LF TheSans


Our design allows a variety of colours. We have decided on a few colours that could work. We have provided all the colours in templates as swatches to make it easier for you. See next page for examples of how to use the colours together.

COLOUR CHARTDesign Futures Lab Presentation Logo 01 / Color

PANTONE 199 PCc: 0 m : 100 y : 62 k : 0r: 237 g: 23 b: 79


PANTONE YELLOW Uc: 0 m : 1 y : 100 k : 0r: 255 g: 239 b: 0

PANTONE 173 Uc: 0 m : 69 y : 100 k : 0r: 232 g: 109 b: 31


PANTONE COOL GRAY 8 Uc: 0 m : 1 y : 0 k : 43r: 161 g:161 b: 164




Our design allows a variety of colours. We would recommend using one base colour with a complimentary colour as a secondary colour. Below are some examples of colour palettes you could work with. You are welcome to add different colours.

COLOUR EXAMPLES


Images can be used in two ways. You can either crop an image to fit into

the shape of the ‘F’. If you wish to use full bleed images for backgrounds

we have created a set of ‘inspirational guide’ images that you can use or

even follow a similar idea to set up your own. These images are basically

images that make use of the letter ‘F’ using found and or related objects

to the content in question.

See image example 1 : page 12 - 13

See image example 2 : page 14 - 15

CREATING IMAGES


Images can be cropped to fit into the shape of the ‘F’. Rules to try follow. Try to make the key focus of the image fall into the longest part of the ‘F’.

focus part of image

IMAGE EXAMPLE ONE


IMAGE EXAMPLE ONE


Images can also be used as full bleed. These are usually used on front covers of publications or as poster backgrounds. They are images that are ‘handmade’ capturing the idea of evolution. We have provided you with a DVD of sample images that you may wish to use. You can also create your own images. See sample images below for an idea of the ‘look and feel’.

IMAGE EXAMPLE TWO

Playing with the ‘F’ to represent homelessness Playing with the ‘F’ to represent social design Playing with the ‘F’ to represent bush fires Playing with the ‘F’ to represent a gunTo go with ‘Kids with guns topic”


Images can also be used as full bleed. These are usually used on front covers of publications or as poster backgrounds. They are images that are ‘handmade’ capturing the idea of evolution. We have provided you with a DVD of sample images that you may wish to use. You can also create your own images. See sample images below for an idea of the ‘look and feel’.

IMAGE EXAMPLE TWO


We have provided some examples of how to use the logo, images and

colours in a variety of collateral.

See layout examples: page 17

See A3/A2 poster examples: page 18 - 20

See presentation example: page 21

See video and online examples: page 22 - 23

See email invite example: page 24

See social media example: page 25 - 26

CREATING COLLATERAL


LAYOUT EXAMPLES


POSTER EXAMPLE


POSTER EXAMPLE


POSTER EXAMPLE

PETER WI LLIAM


PRESENTATION EXAMPLE


VIDEO & ONLINE EXAMPLE


VIDEO & ONLINE EXAMPLE

Research Grou pknown. Members of the Design Futures Lab are united around key questions of how the world works through global media and how the world communicates locally, regionally and internationally. We are interested in technological, cultural, and expressive modes of communication; in industries and creative


EMAIL INVITE EXAMPLE

Public Lecture: Russel Kerr, Design with Sustainability

DESIGN WITH SUSTAINABI LITY


SOCIAL MEDIA

Icon.


SOCIAL MEDIA



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Design Futures Lab Inspiration Guide...We have provided this font for you as well as well as created...

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