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DESIGN : headlines
DESIGN: headlines
Designing Process• Kicker
WILD WASHOUTHomecoming fans experience
ONE line of secondary above primary
Crowning MomentEven rain can’t spoil Homecoming’s
Designing Process
• Wicket pattern 2 or more lines of secondary above primary
Players, band, fans abandon the field, head for cover,
Take a Reign Check
Designing Process
• Hammer pattern ONE or more lines of secondary headline below primary headline
Get a Reign Check Half-time homecoming ceremony washes out
Designing Process• Tripod pattern 2 or more lines of secondary beside line(s) of primary
“When I realized the storm would probably cancel the game, I was depressed.” junior Jonah Martin
Thunder, lightning cause Homecoming BASHCRASHBASHCRASH
Oveido HS
Tripod + Hammer patternTWO lines of secondary set to the right of primary + ONE or more lines of secondary headline below primary headline
Celebrated Living magazine
Infinite Variations
Elle magazine
LABEL PRIMARY HEADLINE(stacked)
SECONDARYHEADLINE(stacked)
REVIEW
Headline PlacementHeadlines are placed above or to the left of copy
tease the readerto offer an overview of content
McKinney HS
Headline PlacementWhen NOT placed above or to the left of copy
some other graphic or typographical device is used to draw reader to beginning of copy
Legacy HS
Headlines as Visual Entry Points
The scan reader returns to a spread 5-7 timesUse headlines to direct readers to small bites
Trinity HS
TrendsNegative Leading
Vogue magazine
O magazine
Tucker Creek MS
TrendsHandwritten look
EVERYDAYwith Rachael Ray magazine
Bellaire HS
TrendsHeadlines in color
Allure magazine
Oviedo HS
Details magazine
Trendswe haven’t seen in yearbooks
Details magazine
Details magazine
ASSIGNMENT:Collect headline examples from magazines to expand design possibilities
This PowerPoint presentation was created by Balfour Yearbooks, Dallas, Texas, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour Yearbooks’ Marketing Department. For more information, contact Judi Coolidge, Education Specialist at [email protected].
