Date post: | 01-Jun-2015 |
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Design |
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DESIGN IMPACT AND EMBEDDED DESIGN
1.HISTORY & THEORY w/ KATE
2.THEORY IN PRACTICEw/ RAMSEY
3.QUESTIONS & ANSWERSw/ ALL
EMBEDDED DESIGN
“The success of development programs cannot be judged merely in terms of their affects on income and outputs, and must, on a basic level focus on the lives people can lead.”Amartya Sen
“The people themselves are the future.”Saul Alinsky
Design for Social Impact
Projects
Community Development
Projects
Design for Social Impact
Projects
Community Development
Projects
Opportunity Space
A design process that takes place entirely within the user community; often with a
focus on creating community empowerment and economic
development in addition to design.
Embedded Design
DESIGN IMPACTDESIGN IMPACT
THIRUCHULI,INDIA
THIRUCHULI,INDIA
THE FELLOWSHIPTHE FELLOWSHIP
2011: Fellows 2012: Fellows
Fellow Stats:+ 120 + applicants/year+ Avg. 8+ years of exp.+ 6 Master degrees
PIVOTPIVOT
INCUBATE projects that transform communities.
EQUIP community leaders with social innovation tools.
ADVANCE methods of creative community change.
EQUIPEQUIP
INCUBATEINCUBATE
ADVANCEADVANCE
EMBEDDED DESIGN IN PRACTICE
THE ERIKOODU BRIQUETTE PROJECT
PROBLEMPROBLEM
OPPORTUNITYOPPORTUNITY
PROCESSPROCESS
Market Potential for Erikoodu
Market Size SourceTotal population in Madurai District 2,578,000 http://www.madurai.tn.nic.in/profile.htmlPercentage of Madurai District that is urban 56% http://www.madurai.tn.nic.in/profile.htmlTotal urban population in Madurai District 1,443,680Average houshold size 4 http://householdenergy.in/visualize.php?tab=2Total urban housholds in Madurai District 360,920Percentage of households using firwood as main fuel 22% http://householdenergy.in/visualize.php?tab=2Total urban household using fire wood 79,402Percentage of housholds where labor is main income 13% http://householdenergy.in/visualize.php?tab=2Total household in target market 10,322Percentage of housholds adopting new product 60% CM Center Research DocumentTotal potential erikoodu user households in Madurai 6,193
Potential for GrowthTotal housholds needed for Erikoodu profitability 600 cost analysisMarket penetration needed 9.69%Current profit margin on Erikoodu 0.2 INRNet profit at profitability base (per month) 3000 INRNet profit at 25% market penetration (per month) 7,741.73 INRNet profit at 50% market penetration (per month) 15,483.47 INRNet profit at 75% market penetration (per month) 23,225.20 INR
LEARNINGLEARNING
THE HEALTHY LADDOO PROJECT
OPPORTUNITYOPPORTUNITY
PROCESSPROCESS
LEARNINGLEARNING
Design Impactwww.d-impact.org@DesignImpactOrg
Design Impactwww.d-impact.org@DesignImpactOrg
THANK YOU.THANK YOU.