Design is art people use.

obsolete object Design: George Moore Model: Alexis Peskine

All photography: Nancy Froehlich

bleached text Design: Kim BostModel: Sonam Sapra

follow these instructions to a tee Design and Model: Alissa Faden

free speechDesign: Mike WeikertModel: Joel Bobeck

make it fit Design: Nancy Froehlich Model: Avelina Dougan

you are where you work Design: Spence HolmanModel: Jonathan Savenilch

barcode Design: Jessica RodríguezModel: Nathan Lotfy

bitmap alien Design: Adam PalmerModel: Elina Asanti

de-branded Design: Chris JacksonModel: Adam Savermilch

Ellen Lupton, editormaryland institute college of art

Kimberly BostMichelle BrooksKatherine CorneliusAlissa FadenNancy FroehlichDavina GrunsteinAllen HarrisonJ. Spence HolmanChristopher JacksonJulia LuptonJosh MalinowGeorge MooreAdam PalmerJennifer Cole PhillipsJessica P. RodríguezZvezdana RogicVeronica SemecoKristen SpilmanMike WeikertJennifer WilliamsIda Woldemichael

Design it YourselfD.I.Y.

princeton architectural press

New York

Contents

Published byPrinceton Architectural Press37 East Seventh StreetNew York, New York 10003

For a free catalog of books, call 1.800.722.6657.Visit our web site at www.papress.com.For more information on D.I.Y., visit www.designityourself.org.

© 2006 Princeton Architectural PressAll rights reserved.Printed and bound in China.08 07 06 06 4 3 2 1 First edition

No part of this book may be used or reproduced in any manner without written permission from the publisher, except in the context of reviews.

Every reasonable attempt has been made to identify owners of copyright. Errors or omissions will be corrected in subsequent editions.

Library of Congress Cataloging-in-Publication DataTK

foreword 14why d.i.y.? 16d.i.y. theory 22Basic design 28Blogs 32Books (blank) 36Books (printed) 42Brands 50Business cards 56CD and DVD packaging 62Embroidery 70Envelopes Envelopes En 76Flyers 80Gifts 84Housewares 90

Invitations 94Kids and design 102Logos 108Newsletters 114Note cards 120Photo albums 124Postcards 128Presentations 132Press kits 136Stationery 142Stickers 148T-shirts 152Tote bags 160Wall graphics 162Web sites 166Zines 176

Ellen Lupton, Ellen Lupton, Ellen Lu editor

Nancy Froehlich, director of photography

Mike Weikert, style police

Mike Weikert, Nancy Froehlich, and Kristen Spilman, cover design

Joel Bobeck, cover model

Kristen Spilman, endpapers

Dan Meyers, additional photography

typefacesThesis family, designed by Lucas de Groot

Mark Lamster, editorLauren Nelson, proofreader

special thanks toNettie Aljian, Dorothy Ball, Nicola Bednarek, Janet Behning, Becca Casbon, Penny (Yuen Pik) Chu, Russell Fernandez, Jan Haux, Clare Jacobson, John King, Mark Lamster, Nancy Eklund Later, Linda Lee, Katharine Myers, Scott Tennent, Jennifer Thompson, Paul G. Wagner, Joseph Weston, Tiffany Wey, and Deb Wood of Princeton Architectural Press —Kevin C. Lippert—Kevin C. Lippert— , publisher

interviews 181Leia Bell 182

Nicholas Blechman 184

Matthew Peterson 186

Christopher Sleboda 188

Todd St. John 189

Nolen Strals & Bruce Willen 190

Speak UpSpeak UpSpeak U 192

contributors 194resources 196

ForewordEllen Lupton

Design is an instrument for packaging ideas and making them public. People who have access to design tools can make tangible their own knowledge and concepts. This active mode of literacy folds back into the ability to read and understand what’s out there in the world. Learning to build your own Web site, or edit your own movie, or publish your own book, makes you more critical of the media you see and read each day, and more cognizant of the skill and artistry required to create such media at the highest level. This book was created by students and faculty in the Graphic Design MFA program at Maryland Institute College of Art (MICA) in Baltimore. Most of the design work featured on these pages was created by MICA students and faculty; also featured are selected pieces by invited guests and by independent designers whom we interviewed. Many friends from across the MICA campus shared their work and served as models and muses.

This collaborative project, which is itself a manifestation of democratic processes, celebrates graphic design as a medium of public communication that should be accessible to everyone. The ability to publish is one of the key privileges of a free society. Herein, we offer tools for thinking and making that aim to advance design as a common language.

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Illustration: Bernard Canniffe