Design isn’t just visual

Design is complicated

VISUAL HAPPENS

LAST

Technical know-how, skill, craft, art - involved in the production manufacturing of making.

Using good deliberation, understanding, resulting in deliberate desire to be carried out with cleverness.

Aristotle

Aristotle

Design is

Design is problem solving1

Obtain X unique emails from signup page with Y budget and Z deadline

We will target tech-savvy males 18-30

A Break it down

Big picture: entire applicationProblem level: getting emails from splash page

Make it specificB

Design is purposeful2

Edward Tufte

Great design is not democratic, it comes from great designers.

TYPEFACE

COLOR

TRANSITION

IMAGE

Design is empathetic3

Map

Test

Aristotle

feelpeople

make

1Define your problem

2Make decisions with purpose

3Map & Test

I STOLE ALL THE IMAGES FOR THIS PRESENTATION

drachdesigns@gmail.com

@thomasdrach