M A T T E R S

D O I N N O V A T I O N ?

C A P T U R E C R E A T E

C O M M U N I C A T E

I D E A S T H A T H O L D V A L U E .

1. WHY

2. WHAT

3. INVITE..

INGREDIENTS

31. WHY2. WHAT3. ASK

INGREDIENTS

WHY

.1

PEOPLE DON’T BUY WHAT YOU DOTHEY BUY WHY YOU DO IT

WHY

WHAT?

.2

TEE UP THE OPPORTUNITY

WHAT

INVITE...

. CLEARLY SAY WHAT YOU NEED & INVITE YOUR LISTENERS TO JOIN YOU

3 ASK

[ 1 ] Testosterone levels high; time for nervy, jumpy activity: Free-associate. Blast emails. Pitch ideas.

[ 2 ] Cortisol levels continue to fall; Channel this convivial, ebullient energy into a meeting.

[ 3 ] This is a goofy, creative time, when melatonin seeps in and your brain begins to prep for sleep.

STRATEGY

VALUE PROPOSTION

[In less than 5 words]

TAKE A STAB AT IT

GO!

DESIGN as SOCIAL

“You don't need to write anymore—just write a good headline and point. If what you're pointing at turns

out to be a steaming turd, well, then repackage the steam and sell it back to us.”

- Luke O’neil, Writer

DELIGHTFULover

CREEPY

How do you create an emotionalconnection to a commodity?

GIVE & GET

Discovery what you listener really cares about

HYGIENE FACTORS

EMOTIONAL FACTORS

C O N T E X T

T H A N K Y O U.