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1 A safer pint glass Design Out Crime http://www.designbridge.com/
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A safer pint glass Design Out Crime
http://www.designbridge.com/
ITV Daybreak the ‘smash test’
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9th June 2011, live on ITV Daybreak this morning. Jack Osbourne repeatedly tried, but failed to smash the new pint glass.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
The launch at the Design Council in London
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John Goodman from Arc International unveils the new pint glass.
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Cheers!
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Tim Perkins, Design Bridge Business Development Director and Brian Thorp, MD of Arc International celebrate a safe pint together.
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Design Out Crime
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The UK spends £2.7 billion each year as a direct result of alcohol related glass injuries.
To tackle the problem the Design Council and the Home Office launched the ‘Design Out Crime’ initiative: ‘Using design to reduce injuries from alcohol related violence in pubs and clubs.’
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
The challenge
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In 2009 the Design Council commissioned Design Bridge to develop a safer pint glass for the 21st century.
Whilst creating a safer pint glass, our challenge was also to enhance the consumer and brand experience and improve efficiencies for the brand owner and licensee.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
What’s out there now?
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Three basic options:
1. Annealed glass
2. Toughened glass: the current industry standard but twice the price of annealed glass
3. Plastic (polycarbonate): lots of practical benefits, but with a fundamental look and feel that people are very negative about
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Where we started
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All our experience was around existing technology and our previous glassware designs.
The Innovation RCA (Royal College of Art) had collated a wealth of research in its SWIG (safer ways in glass) research report. This gave us a flying start in terms of the technology advances as well as people's attitudes and behaviours.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
On-trade audit
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Town-centre bars, student unions country pubs, national chains
Cleaning • Fit and performance in dishwashers • Effect of detergents
Storage • Space efficiency • Stacking
Serving • Interaction with beer fonts • Speed of serving beer into vessels
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Evolution of the Pint
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From practicality - product enhancement - brand differentiation
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Why glass?
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• Look, touch, embossed, cool – glass delivers the whole sensorial experience
• There is such a resistance to plastic that whatever you do with it, it will be a compromise
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Who are we designing for?
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Consumers: want a glass that feels good, looks good, keeps their drink at the right temperature, doesn't fall over and gives a nice 'clink' when they say "cheers".
Trade: pub landlords, bar owners and bar staff want a glass doesn't cost a fortune, lasts a long time, performs in a dishwasher, doesn't make the beer too frothy and can be stacked if needs be.
Brands: want to be able to customise to suit their image: distinctive shapes, different logos embossed and printed...maybe some new, innovative features.
All this, as well as our most important start point: a safer glass for everyone.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Design platforms
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Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Technology search
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Sourcing possible suppliers and test facilities
Form, Function, Format & Feel
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Design development
16 Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Testing the technical breakage theories
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Toughened vs Annealed Breakage pattern observation in order to set control
Plastic films Shrink sleeves Self adhesive labels Safety films
Coatings Epoxy lacquers PU resins Glass adhesives Silicone rubber
Reinforcement Rim strengthening Wire strapping
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Building a test rig
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Judging the sensorial experience
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4 Concept routes made into 3D prototypes
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Hybrid
Ultimate toughened glass
Glass +
Twin Wall
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Hybrid
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What if … A plastic glass could feel as real as glass
Key benefits
• Fast to market • No shards • Branding • Quality feel • Superior strength • Design scope
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Hybrid
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Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Ultimate toughened glass
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What if … By creating the perfect glass profile we could de-stress toughened glass and manage the breakage pattern
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Ultimate toughened glass
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Key benefits
• Fast to market • Under the radar • Branding • Quality feel • Superior strength • Stackable
Soft profile and base radii manage internal stress after toughening
Bespoke bases enable brands to customise their glasses
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Glass +
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What if … We could develop the principle of liquid cellotape?
Glass +
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How it works A thin plastic coating is sprayed onto the inside wall of the glass
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Glass +
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Key benefits
• Under the radar • No loose shards • Cost • Soft stack • Branding • Any glass • Design scope • Fast to market
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Twin Wall
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What if … We could learn from the automotive / car windscreen industry?
Twin Wall
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How it works A bio-based liquid resin sandwiched between two thin wall glass vessels
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Twin Wall
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Key benefits
• Superior strength • No loose shards • Long life • Faster pourer • Quality • Insulation • New decoration • Branding
Press launch 4th February 2010
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Launched by the Design Council and the UK Home Secretary.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Making it happen
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Our ultimate goal was to take these concepts further and get safer pint glasses to market.
Our philosophy is ‘Ideas that happen’; we have created four great ideas... and now we need to make them happen.
Design Bridge’s chosen partner is Arc International. Arc has the technology, experience and global reach to make these happen.
Hybrid Ultimate toughened glass
Glass + Twin Wall
PLASTIC GLASS
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“ The ultimate pint glass is proof that a commitment to innovative design thinking can create a result that has social, environmental and commercial benefits.
The pint glass, a national institution, has through design been enhanced to deliver a safer consumer experience without losing any of its inherent appeal ’’.
David Helps – Group Director of 3D branding and innovation
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Design Bridge is an international branding agency that creates, revives and develops consumer and corporate brands.
Founded in 1986, Design Bridge offers integrated brand solutions with expertise in innovation, brand strategy, brand identity and brand packaging.
The agency works across 50 different countries world-wide from offices in London, Amsterdam and Singapore.
http://www.designbridge.com/
Thank you
Intellectual property Please note that the contents of this document are for demonstration, comparison & review and may not be reproduced in any way.
Confidentiality The contents of this proposal are strictly confidential between Design Bridge and the company to whom the proposal is addressed, and may not be shared with any other party without Design Bridge’s permission.
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