Design Policy in Action —

Monday  21st  March    MUDAM  (Luxembourg  -­‐  Kirchberg)  

The  model  of  the  Luxembourg    Design  Ac7on  Group  

Nice to meet you —

My name is Weronika Rochacka-Gagliardi

My link with design policy is -  5 years of work at the Design Council in London -  currently, in Poland, I’m involved in a series

of bottom up design initiatives, e.g. The Spirit of Poland, WILK Open Design Cluster

-  I’m a Programme Board member of the Castle Cieszyn (regional design centre in South Poland)

-  I’m one of design management experts for PARP (Polish Agency for Enterprise Development), helping them to allocate EU funds to SMEs.

National design ecosystem—

Population: 38.5 million Population Density: 123/km² Total Area: 312,679 km²

GDP (nominal): $508,857 billion GDP per capita: $13,390 N. of designers: 5,000-7,000 (data from 2007, out dated) GDV Design Sector: n/a R&D Spending: 0.90% in 2012 (Poland was classed as a “modest innovator” in the Innovation Union Scoreboard from 2013)

Some data about my country

The national design ecosystem of Poland is dispersed. “Design appears to be a missed opportunity at national level [in Poland] but a priority for regional governments.” (source: seeplatform.eu)

Design Policy

INSTITUTE OF INDUSTRIAL DESIGN est. 1950  

Design Policy

CASTLE CIESZYN – the first regional design centre (Silesia) est. 2005  

Design Policy

REGIONAL DESIGN CENTRES  

Design Policy Type: Initiative  Start year: 2007 End year: present N. of edition: 9

Part of: n/a Current status: current Budget per edition: n/a Duration per edition: 2 weeks

POLICY CATEGORIES Category: Framework dev. Subcategory: Promotion & advocacy SYSTEM OF SUBJECTS Funders: the city of Lodz, Lodz Art Centre Policymakers: Lodz Art Centre, Lodz Design Festival, programme board Intermediaries: Lodz Design Festival Beneficiaries: wider audience, designers, SMEs, public sector organisations, education Evaluators: n/a

LODZ DESIGN FESTIVAL  

Design Policy Type: Initiative  Start year: 2008 End year: present N. of edition: 8

Part of: n/a Current status: current Budget per edition: n/a Duration per edition: 2 weeks

POLICY CATEGORIES Category: Framework dev. Subcategory: Promotion & advocacy SYSTEM OF SUBJECTS Funders: the city of Gdynia, Gdynia Design Centre Policymakers: Gdynia Design Centre Intermediaries: Gdynia Design Centre, invited organisations Beneficiaries: wider audience, designers, SMEs, public sector organisations, education Evaluators: n/a

GDYNIA DESIGN DAYS festival  

Design Policy Type: Policy  Start year: 2007 End year: 2013 N. of edition: 1

Part of: n/a Current status: completed Budget per edition: n/a Duration per edition: 7 years

POLICY CATEGORIES Category: Human dev. / Asset dev. / Framework dev. Subcategory: Capability Building, Support for research, Services supply / Networking & collaboration / Promotion & advocacy, Financial support SYSTEM OF SUBJECTS Funders: Ministry of Economy Policymakers: Institute of Industrial Design (IID), PARP (Polish Agency for Enterprise Development) Intermediaries: IID, PARP Beneficiaries: SMEs Evaluators: Monitoring committee

GUIDELINES FOR INCREASING INNOVATIVENESS OF ECONOMY FOR YEARS 2007-2013 – MINISTRY OF ECONOMY  

Design Policy

Industrial design was identified as a source of competitive advantage. The Ministry adopted a narrow definition of design – as industrial design only.

FOLLOWING DESIGN ACTIONS WERE ADVISED: -  Raising the awareness of the importance of industrial design among

Polish companies -  Providing financial support for companies to develop new industrial

design projects -  Supporting the development of institutions, that create new tools

for design and provide training and consulting services (including building a network of design centres)

-  Promoting of Polish design abroad -  Adapting the higher education system to teach design

in an interdisciplinary way.

GUIDELINES FOR INCREASING INNOVATIVENESS OF ECONOMY FOR YEARS 2007-2013 – MINISTRY OF ECONOMY cont’d  

Design Policy Type: Initiative  Start year: 2007 End year: 2013 N. of edition: 1

Part of: Operational Programme Innovative Economy 2007-2013 (OP IE) Current status: completed Budget per edition: €199,625,851.13 (129 projects completed until late 2012) Duration per edition: 7 years POLICY CATEGORIES

Category: Human dev. / Framework dev. Subcategory: Capability Building, Support for research, Services supply / Financial support SYSTEM OF SUBJECTS Funders: Ministry of Development Policymakers: Ministry of Economy Intermediaries: Ministry of Development, the National Centre for Research and Development (NCBiR), Ministry of Digitization, IID Beneficiaries: SMEs Evaluators: Monitoring committee

4.2. STIMULATION OF R&D ACTIVITY OF ENTERPRISES AND SUPPORT WITHIN THE SCOPE OF INDUSTRIAL DESIGN  

Design Policy Type: Initiative  Start year: 2007 End year: 2013 N. of edition: 1

Part of: Operational Programme Innovative Economy 2007-2013 (OP IE) Current status: completed Budget per edition: €55,646,011.44 (32 projects completed until late 2012) Duration per edition: 7 years

POLICY CATEGORIES Category: Human dev. / Asset dev. / Framework dev. Subcategory: Capability Building, Support for research, Services supply / Networking & Collaboration / Financial support SYSTEM OF SUBJECTS Funders: Ministry of Development Policymakers: Ministry of Economy Intermediaries: Ministry of Development, the National Centre for Research and Development (NCBiR), Ministry of Digitization Beneficiaries: SMEs Evaluators: Monitoring committee

5.2. SUPPORTING BUSINESS ENVIRONMENT INSTITUTIONS PROVIDING PROINNOVATIVE SERVICES AND ITS NETWORKS OF SUPRA-REGIONAL IMPORTANCE

Design Policy DESIGN BUSINESS PROFIT programme Type: Initiative  Start year: 2014 End year: 2015 N. of edition: 1

Part of: 5.2. Supporting business environment institutions providing proinnovative services and its networks of supra-regional importance Current status: completed Budget per edition: €10 billion Duration per edition: 1,5 year

POLICY CATEGORIES Category: Human dev. / Asset dev. / Framework dev. Subcategory: Capability Building, Support for research, Services supply / Networking & Collaboration / Promotion & advocacy SYSTEM OF SUBJECTS Funders: Ministry of Development Policymakers: Institute of Industrial Design Intermediaries: Institute of Industrial Design Beneficiaries: SMEs, design community Evaluators: Monitoring committee

Design Policy Type: Initiative  Start year: 2003 End year: 2013 N. of edition: 1

Part of: Operational Programme Innovative Economy 2007-2013 (OP IE)? Current status: completed Budget per edition: n/s Duration per edition: 10 years

POLICY CATEGORIES Category: Human dev. / Asset dev. / Framework dev. Subcategory: Capability Building, Support for research, Services supply / Networking & Collaboration / Financial support SYSTEM OF SUBJECTS Funders: Silesian County Council, Silesian Marshall Office Policymakers: Silesian County Council, Castle Cieszyn Intermediaries: Silesian Marshall Office, Castle Cieszyn Beneficiaries: SMEs, public sector organisations, local authorities, higher education Evaluators: Monitoring committee

REGIONAL INNOVATION STRATEGY – SILESIAN VOIVODESHIP

Design Policy Type: Initiative  Start year: 2010 End year: 2013 N. of edition: 2

Part of: Regional Innovation Strategy – Silesian Voivodeship Current status: completed Budget per edition: n/a Duration per edition: 1st ed. 1 year;

2nd ed. 1,5 year POLICY CATEGORIES Category: Human dev. / Asset dev. / Framework dev. Subcategory: Capability Building, Support for research, Services supply / Networking & Collaboration / Financial support SYSTEM OF SUBJECTS Funders: Silesian Marshall Office Policymakers: Silesian Marshall Office, Castle Cieszyn Intermediaries: Silesian Marshall Office, Castle Cieszyn, Fine Arts Academy in Katowice, Ars Cameralis, Katowice Polytechnic Beneficiaries: SMEs, public sector organisations, local authorities, higher education Evaluators: Monitoring committee

DESIGN SILESIA (received the DME Award in 2012)

Design Policy Type: Initiative (competition)  Start year: 2006 End year: present N. of edition: 10

Part of: Regional Innovation Strategy – Silesian Voivodeship Current status: current Budget per edition: n/a Duration per edition: 1 year

POLICY CATEGORIES Category: Framework dev. Subcategory: Promotion & advocacy SYSTEM OF SUBJECTS Funders: Castle Cieszyn Policymakers: Castle Cieszyn Intermediaries: Castle Cieszyn Beneficiaries: SMEs & design community Evaluators: n/a

SILESIAN ICON

Design Policy Type: Initiative (competition)  Start year: 1993 End year: present N. of edition: 22

Part of: n/a Current status: current Budget per edition: n/a Duration per edition: 1 year

POLICY CATEGORIES Category: Framework dev. Subcategory: Promotion & advocacy SYSTEM OF SUBJECTS Funders: Ministry of Economy, Institute of Industrial Design Policymakers: Institute of Industrial Design Intermediaries: Institute of Industrial Design Beneficiaries: enterprises (Polish and foreign) & design community Evaluators: Judging panel

GOOD DESIGN

Design Policy POLISH DESIGN MANIFESTO Type: Initiative  Start year: 2013 End year: present N. of edition: 1

Part of: Regional Innovation Strategy – Silesian Voivodeship Current status: current? Budget per edition: n/a Duration per edition: n/a

POLICY CATEGORIES Category: Human dev. / Asset dev. / Framework dev. Subcategory: Capability Building, Support for research, Services supply / Networking & Collaboration / Promotion & advocacy SYSTEM OF SUBJECTS Funders: Castle Cieszyn, SEE Platform Policymakers: supported by 55 companies, designers and decision-makers Intermediaries: Castle Cieszyn Beneficiaries: SMEs, public sector organisations, local authorities, higher education Evaluators: Monitoring committee

Design Policy POLISH DESIGN MANIFESTO cont’d 1.  Create a network of design leaders to facilitate the exchange of experience

and inspire other companies to achieve excellence in design. 2.  Enable the public sector to lead by example by valuing design

and innovation in public procurement and using design for public sector re-development.

3.  Embed design within research funding programmes, including research “for” and research “through” design.

4.  Integrate design into every aspect of education in Poland from consumers, through to vocational training and interdisciplinary studies.

5.  Promote social innovation through design by stimulating appropriate mechanisms such as public confidence, openness to innovation and an education system that values creativity.

6.  Connect up the large number of design promotion activities happening across Poland to ensure better synergy.

Design Policy Type: Initiative (research report)  Start year: 2014 End year: 2015 N. of edition: 1

Part of: preparation for new 2014-2020 EU funding Current status: completed Budget per edition: n/a Duration per edition: n/a

POLICY CATEGORIES Category: Human dev. / Asset dev. / Framework dev. Subcategory: Capability Building, Support for research, Services supply / Networking & Collaboration / Promotion & advocacy SYSTEM OF SUBJECTS Funders: PARP (Polish Agency for Enterprise Development) Policymakers: n/a Intermediaries: PARP (Polish Agency for Enterprise Development) Beneficiaries: SMEs, design community Evaluators: n/a

DIAGNOSIS OF THE STATE OF DESIGN IN POLAND 2015  

Design Policy 1.4. DESIGN FOR COMPETITION programme Type: Initiative  Start year: 2014 End year: 2020 N. of edition: 1

Part of: Eastern Poland Current status: current Budget per edition: €144 million Duration per edition: 7 years

POLICY CATEGORIES Category: Human dev. / Asset dev. / Framework dev. Subcategory: Capability Building, Support for research, Services supply / Networking & Collaboration / Promotion & advocacy SYSTEM OF SUBJECTS Funders: Ministry of Development Policymakers: Ministry of Development Intermediaries: PARP (Polish Agency for Enterprise Development) Beneficiaries: SMEs from Eastern Poland Evaluators: Monitoring committee

Subjects What are the main subjects involved in design policy in your country and which role they have?

FUNDERS -  Ministry of Economy -  Ministry of Development

POLICYMAKERS -  Castle Cieszyn and other regional centres -  Institute of Industrial Design -  Association of Polish Industrial Designers

INTERMEDIARIES -  Polish Agency of

Enterprise Development (PARP)

-  National Centre for Research and Development (NCBiR)

-  Polish IP Office (UPRP)

BENEFICIARIES -  SMEs -  Public sector -  Start ups -  Higher education

institutions -  Research centres

EVALUATORS -  Monitoring committees -  The Funders -  Individual consultants

Opportunities and limits Which are the main opportunities and limits to develop design policy in your country?

Opportunities l  easier access to knowledge l  international contacts and projects l  changes in the Polish public sector and government (younger and more open generation coming in)

Limits l  dispersed ecosystem l  lack of collaboration

skills (and willingness) l  bureaucracy l  lack of understanding

of the design process and its value

Thanks!