Design Portfolio

portfolioRHEA FERNANDEZ

Harrington College of Design 08.12

01

theELYSIAN

The Waldorf Astoria Chicago (formerly the Elysian Chicago) is located at 11 E Walton Street in the heart of Chicago’s Gold Coast. With its ideal location and exquisite architecture, this building served as the perfect space for a bou-tique hotel inspired by fashoin.

For this project I chose to design a restaurant, library, screen-ing room and bar/lounge on the third floor of the Elysian. The next two pages are 3D Studio Max renderings of the library. This space was influenced by the luxury French re-tailer, Hermes. The left wall is covered in an Hermes silk scarf pattern. The trees lining the wall are inspired by the real treesoutside of the Hermes London store which were painted silver as part of their 2009 Holiday display. The ceiling design was inspired by the folding of a pocket square.

theELYSIAN LIBRARY

02

03

Above is a reflected ceiling plan showing the library ceiling design in top view.

theELYSIAN NIGHTCLUB

04

05

Above is a reflected ceiling plan showing the nighclub ceiling design. The ceiling here was inspired by the window displays at Max Mara during the spring of 2011.

rhinoEXPLORATION

06

Using a rhino model inspired by the Moncler 2010 window displays, I con-ducted studies in patterning. After build-ing the model I made 10 cuts in it creat-ing sections and then placing cameras inside each section to see what I woulddiscover.

The result is the images below which I then manipulatedin photoshop to create a unique effect which could then be created into various patterns.

grasshopperPATTERNING

07

In this exercise I worked in grasshop-per to write code that created patterns in the shape of rhomboids which were based on my logo.

On the right are the different codes written with their cor-responding pattern in top view and a 3D view as well.

thePALMOLIVE BUILDING

Hotels as well as the fashion industry arebased on transitions and transformation.The experience that a hotel provides isvery different during the daytime then itis at night. The same is true of the fash-ion industry, designers exhibit their clothing in a runway show with the same precision and attention to detail as a curator in a museum. untem et quisse-quam cus solupta tempeli busant vendell acientium voloreh enisit volorio nsequi is a dolut ero quamenihil imi, nobis simet omnihil laboribus,

The transitions between pieces must be fluid and often times start with daytime looks and end with evening wear. Theperfect time period in fashion to tell an interior story is the 1970s Studio 54 era. This hotel is a contemporary take onthat iconic period in fashion history.

08

theRESIDENCES

09

The residences in this boutique hotel are located on floors 34 and 35, with the top two floors, 36 and 37 being the hotel event space. Each floor plate is ap-proximately 4,000 rentable square feet, making this condo a total of 8,000 square feet.

The two images shown below are the living room and dining room of the penthouse. The living room has a built in fire-place in the center of the room, and both spaces have cove lighting above that mimics the shape of a runway.

10

theGUEST SUITE

11

EVENT SPACE

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fashioning in�uence on boutique hotel design

SEAMED

fashioning in�uence on boutique hotel design

SEAMED

thesisSTATEMENT

This thesis is a study in interior design that draws connections between the industries of fashion andboutique hotel design, in order to create a conceptual design process that incorporates the twodisciplines in the form of a branded space.

PleatingSeamsCuttingDrapingStructureFoldingWrappingVolume

INTERIORS FASHION“architecture has been a constant source ofinspiration for my work throughout my career.An architect’s thought process, his choice ofmaterials, the combination of these materialsto create a structure, and the practicality andfunction of a structure are all things that I tryto incorporate in my own work.”- Narciso Rodriguez

“high fashion brands that commision architects expand the possibilities for new architecture. Are these not the new roles to be expected from combining business, contemporary art and architecture?”-Toyo Ito

sharedTERMS

16

Concept

Palette

Mood Board

Sketches

Collection

Cut Statement Piece

Fitting

Final MaterialSelection

Production CollectionWearability

Revisions

PresentationBreakdown

fashionDESIGN PROCESS

interiorDESIGN PROCESS

Concept Board

Sketches

Finalize Boards

Furniture

Space Plan

Final Client

Concept Material Selection Floor Plans Renderings

Furniture

Selection Materials Presentation

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brandPROCESS

Concept Space

Sketches

FurnitureSelection

FloorPlans

Concept

Brand

MaterialSelection

Statement

Rendering

Boards

Client

Board

Plan

Aesthetic

Piece Presentation

vieDE LUXE

vieDE LUXE

EXPERIENCEPROGRAMS FASHION INTERIORS

01 Retail Entrance

(revasser)

Dream world, breathtaking, drama

03 Lobby

(vie de luxe)

Luxurious, oppulent

04 Bar

(la belle vie)

Relaxing, jovial, sultry, captivating

02 Dressing Rooms

(la robe)

An orderly, over-designed back-stage

conceptBOARD

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logoDESIGN

logoDESIGN

brandedSPACE

Almost every space has a piece that was designedbased on my logo, whether it be the shape of thenegative space around the logo, or the actual logoitself. To the right are three details from the hotellobby that were designed based on the brandthat I created for myself. From left: Lobby ceilingdesign, lobby light fixture, and lobby ceiling ornamentation.

20

Almost every space has a piece that was designed based on my logo, whether it be the shape of the negative space around the logo, or the actual logo itself.

To the right are three details from the hotel lobby that were designed based on the brand that I created for myself. From left: Lobby ceiling design, lobby light fixture, and lobby ceilingornamentation.

BC

D

EF

�oorPLAN

KEY:A. RETAIL ENTRANCEB. DISPLAY CASESC. DRESSING ROOMSD. ROOM OF MIRRORSE. TRANSITION SPACEF. HOTEL LOBBYG. BAR/LOUNGE

G

floorPLAN

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BC

D

EF

�oorPLAN


G

This is the plan for the entire ground floor of Vie de Luxe. A) is the entrance space, B) the display walls that hold merchan-dise, C) dressing rooms, D) rooms with full length mirrors and guest seating, E) the transitional space, F) the hotel lobby, and G) the lounge.

re�ectedCEILING PLAN

B

C

D

EFG


The RCP shows the ceiling details that were a very important part of my design. Details are key aspects of fashion design. Column and ceiling details in interiors are similar to when a collar hits a neckline in fashion.

reflectedCEILING PLAN

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re�ectedCEILING PLAN

B

C

D

EFG





B C


C


D


D



E


F

G


SEAMED

SEAMED

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