D e S i g n

2 0 1 4 P O R T F O L I O2 0 1 4 P O R T F O L I O

R é s u m é

CONTACT INFORMATION

NameBirth date

NationalityResidenceCell phone

E-mail

EXPERIENCE

June 2013 - PresentDesigner

May 2011 - Dec. 2012Designer

June - July 2008Intern

Enrique Pozo Guillen16 December, 1988MexicanMonterrey, Mexico+521 81 1880 5952pozoguillen@gmail.com

LOCAL 10 (Ephemeral Architecture's Design Studio)- Design and supervision of exhibition stands (over one thousand square feet) in the 2013 Expo CIHAC(Mexico City) and in the 2014 Coverings trade show (Las Vegas).- Custom design of retail displays and other fixed and mobile points of sale.

DESIGNMODE (Student Design Group)- Conceptualization of public transport for Vientiane, Laos in the 2011 Bombardier YouCity competition.- Branding services for 180 Degrees Consulting in Copenhagen, Denmark.- Design and supervision of the ITESM's promotional stand in the 2012 Monterrey Book Fair.

GENERAL ELECTRIC HEALTHCARE (Medical Technologies and Services)- Redesign of assembly line instructions in the plant.- Development of a systematically inventory focused on count and order raw materials.

EDUCATION

2007 - 2012

University

Campus

BS in Industrial Design

Instituto Tecnologico y de EstudiosSuperiores de Monterrey (ITESM)

Monterrey, Mexico

SKILLS

Languages

Operative System

Administrative Software

Design Software2D

3D

Rendering

OTHER PROJECTS

Spanish (First language)English (TOEFL: 550)

Windows XP, Vista, 7 y 8 (Advanced)Mac OS (Intermediate)

Microsoft Office (Advanced)Microsoft Project (Intermediate)

Adobe Photoshop (Advanced)Adobe InDesign (Advanced)Adobe Illustrator (Advanced)

Autodesk AutoCAD (Intermediate)Autodesk Inventor (Advanced)Autodesk AliasStudio (Intermediate)

Autodesk Showcase (Intermediate)KeyShot 3D (Advanced)

Contestant in the Micro-sculpture category in the 2013 National Ceramics Award (Guadalajara, Mexico).Bioma: Pilot project for strategic development of communal greenhouses in urban areas.Noosphere: Initiative on training and linking ideas from entrepreneurs who have low income and lack of opportunities.

d e s i g n P R O C E S s

Understand

Conceptualize

Communicate

Learn

Observefind an

opportunityor challenge

1

Defineset goals and

analyze viability;know the user

2Research

explore trends,technologies,materials, etc.

3

Ideatebrainstorm,

innovateand sketch

4Develop

make apresentation or

a prototype

5

Testevaluate

your model;listen to users

6Refine

use feedbackto improve

your project

7

Inspired by IDEO’s Design Thinking approach.

p r o J e c t s

001 Nintendo: New Generation

002 EcoLogic: Smart Trash Container

003 Technoabiotic: ITESM's Promotional Stand

004 Horus: App/Software

005 Fixa

006 Delune

007 X&Z

008 Sketches

Index

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CORE BUSINESS IDEAConsolidate Nintendo as a producer of integral enter-tainment through the development of a new product line that include the target group that was unattended and position the brand above their competitors.

NINTENDO CORE VALUES» Innovation» Interaction» Technology» User friendly

NEW TARGET GROUPYoung adults (18-30 years), that study or work and don’t have enough time to do recreational activities. None the less they’re people that wish to satisfy rela-xation and amusement needs, with basic intellectual and sporting activities.

TARGET GROUP MOTIVATIONS» Aspire to more and better experiences.» Live their passions to the fullest.» Share their emotions and common interests.» Achieve group and individual goals.

DESIGN BRIEFProduce new devices that work together to be more intuitive and versatile, detecting the user emotions and identifying the most significant patterns of its days. Nin-tendo wishes to know the user on a more profound way to offer him the best entertainment options.

USER REQUIREMENTS (INTERVIEWS)» Easy installation.» Expand mobility and connectivity.» Enhance content variety.» More control and personalization.» Be able to work with the most common systems.» Potentiate the relation between the console and the user and their activities.

CONCEPTS DESCRIPTION» Nintendo Nü: Device in the form of a watch with holo-graphic technology, it can go everywhere with the user and learn from him and his preferences in social media, localization and even identification of emotions through voice tones.» Nintendo Map: Computer in the shape of a disc, capa-ble of projecting, in various scales, its holographic and tactile display. It’s divided in four pieces that, when oriented within each other, create an enigmatic projec-tion. If paired with Nintendo Nü, the experience, in recreational, or intellectual and sporting activities beco-mes a lot more empathic and practical.

NINTENDO: NEW GENERATION2011

Identify opportunities(problem or need)

Learn about the brandand their core values

Technological andoperational feasibility

Target group motivationand global trends

Competitorsproducts analysis

InnovationCreativity

Conceptualization

Nintendo Nü

Nintendo Map

ECOLOGICsmart trash container

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ECOLOGIC: SMART TRASH CONTAINER2012

Identify the opportunity(problem or need)

Objectives and requirements(Electrolux Design Lab 2012)

User behaviorand global trends

Investigation of materialsand technologies

Alternatives and existingproduct analysis

InnovationCreativity

Conceptualization

ECOLOGICsmart trash container

TARGET MARKETThe amplitude of this project is enormous if we consider the ecological, economical and social problems that waste generates. The solution is thought for the interior of any home.

DESIGN BRIEFProvide an accessible solution to all the families of the world (product or service) for the environmental pro-blems caused by their own waste.

PRODUCT REQUIREMENTS» Automatic functions» Intuitive and friendly interface» Consider the typical domestic waste» Compaction = Reducing» Esthetic harmony

PRODUCT DESCRIPTIONGarbage container that identifies, separates and com-pacts waste automatically (organics, aluminum, plastic and glass). This device makes easier to perform home tasks, while creates conscience about the importance of recycling and separation of waste.

DESIGN OPPORTUNITYNowadays, the common home is the principal waste generator in the world. Although in some countries the-re’s more conscience about the importance of reduce and separate the types of waste, it’s still necessary to expand and enhance these initiatives.

ELECTROLUX CORE VALUES» Passion for Innovation» Customer Obsession» Drive for Results

CONCEPT VALUES» Ecological and Economical Sustainability» Comfort and Efficiency

EXISTING ALTERNATIVES» Waste trucks: High economic costs of the unit, gas, manpower, land, and the pollution generated by trans-porting and storing waste.» Junk products: The functions of these devices are very limited and they worsened by the lack of ecological awareness of millions of users.

EcoLogic

Technoabiotic

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TECHNOABIOTIC2012

Technoabiotic is the winning project of the design competition Talking Walls 2012 of the Architecture, Art and Design School of ITESM, Monterrey Campus. The stand was used in the 2012 Book Fair of Monterrey to pro-mote the large variety of services of the ITESM System.

DESIGN BRIEFBuild an informative, fresh, technolo-gical and amusing stand that commu-nicates and identify the solidity and values of Monterrey Tec.

CONCEPTUALIZATION» Origami birds: freedom, collabora-tion and learning.» Seeds and planting pots: new ideas, ecology and growth.» Projection mapping: technology, modernity and accessibility.

RESULTSThe success of the stand was measu-red through the number of applicants, which where larger than the ones achieved in the past years.

Horus

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HORUS2012

App for mobile devices that allows the creation of task lists and prioritizes de-pending on their importance, hour and/or date. With this, the user only needs to follow what Horus says.

Furthermore, Horus can locate any object that has been previously uploaded to the system and that has one of the magnetic sensors. With a voice command or accessing the app, it will let you know if you are forgetting job papers, keys, your medicine, among other important things.

The user can link activities and objects to optimize his time and make the most of the system capacities; all de-pends on the ability to use the “eye that sees everything” of Horus.

12:00 p.m.

Horus

Horus01

Horus

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Horus

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Horus04

Horus

You can program any activity; from sendingan e-mail and shop, to revise documentsand spend time with your pet.

The elements only need magneticdetectors to be located by the systemand orient the user in case they are lost.

The personal assistant will keep youposted of your daily activities.

The explorer will locate the necessaryelements to develop your activities.You won’t forget anything again.

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FIXA2012

Inspired by the extremities of a mantis, the Fixa chair is created from only one piece of MDF wood, in this way waste are minimal.

The legs are made of stainless steel and transfer weight to the floor becau-se of their form, this types of structu-res resist deflection and impact of late-ral loads.

This project is the result of a brainstor-ming session for the 2012 Masisa Design Competition.

DimensionsHeight: 85cmWidth: 64cmDepth: 60cm

Thickness: 1.8cm

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DELUNE2011

Inspired by the movement of the full moon over the night sky. The lamp stays dark when the sphere is in con-tact with the base, while it moves up, the intensity of the light increases.

Delune is thought to have a white light and an ABS plastic cover with black or white electrostatic paint. The sphere can be seen directly without hurting the eyes because it’s made with a diffusing acrylic.

The on/off switch is on the base and it’s planned for LED “G4” bulbs.

DimensionsHeight: 36cm

Base height: 2cmBase diameter: 20cm

Sphere diameter: 7cm

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X&Z2011

Magazine rack of one piece of tamed wood with natural matte finish. The shape makes it able to be used in many positions.

The interior space is thought for news-papers and magazines, while the flat surface above is thought for reading or to put other objects, such as keys, phones, wallets or even a breakfast.

This versatile element can be used as a stool or to make the use of a laptop more comfortable.

DimensionsHeight: 60cmWidth: 40cmDepth: 32cm

Thickness: 1.5cm

S K E T C H E S