Design Pr inc ip lesby
Ivette Torres
Five Design Principles
Unity
ContrastProximity Unity
RepetitionBalance
Contrast can be defined as difference; difference between art elements like color, size, or texture, these are used to create visual effects.
The contrast in the colors between the leaves and the trunk, and the neutral color of the pot makes this plant very interesting.
Ex. 1
Contrast
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Repetition uses repetitive elements to enhance meaning and bring visual interest to an image.
By using the bird as a repetitive element, the bike takes on a new form and invites the viewer to ponder the meaning.
Repetition
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Unity is the arrangement of all the elements so that they compliment each other and work in unison to portray that everything falls into its place.
In this picture there is the unity of colors, and they create a sense of completeness.
Unity
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Proximity is the arrangement of elements that relate to each other to make a visual grouping.
The artist grouped birds together and used proximity to create a sense of unity. There is also unity of colors.
Proximity
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BalanceBalance refers to the ways in which the lines, shapes, colors, and textures of a piece are arranged.
Colors create a perfect balance in this picture. The dramatic effects of colors are harmonious and pleasing to the eye.
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The contrast of colors green, black, and white
is used to focus the viewers attention on the
music player.
Contrast
ContrastEx. 2
This is contrast because the elements are opposing one another light against dark.
Contrast
ContrastEx. 3
Contrast enhances the detail in texture and
makes it stand out. The color contrast of the
white, yellow, brown, and green on the leaf makes
the leaf detail more noticeable. In addition,
the tonal contrast of the wood grain makes the
texture of the wood stand out.
Contrast
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The trees are repeated in a up and down wave
that gives life to the picture.
Repetition
RepetitionEx.2
Repetition of these birds creates a pattern and
gets the viewers attention.
Repetition
RepetitionEx.3
This is an example of repetition and unity in
architecture.
There is repetition of window frames, same
shape of chimneys, same pattern of bricks,
same external wall design, and same design
of roof.
Repetition
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Van Gogh created unity with swirling brush
strokes and dominance of cool colors. He created
the feeling that everything belongs
together.
Unity
UnityEx. 2
This picture for unity because each part of the picture compliments the
other part. It seems equal and balances with out
being symmetrical.
Unity
UnityEx. 3
Unity
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The overlapped figures create a strong bond.
There is unity of colors, rhythm, and proximity to
each other.
It is not clear where you should begin reading the card, and it is not clear when you are finished.
The card becomes more organized. You understand where to begin reading the
message, and you know when you are finished.
Proximity
ProximityEx. 2
The example below shows how the different symbols of
music, food and activities, have been placed in close proximity to make a larger image. By looking at the
arrangement you will see that each item works
together to tell a visual story.
Proximity
ProximityEx. 3
Proximity
Proximity helps create organization. By grouping elements together or in
close proximity, you create a relationship
between those elements.
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Balance
Symmetrical balance is achieved when both sides of
an artwork carry the same visual
weight. Symmetrical
balance gives the impression of
stability in a visual sense.
BalanceEx. 2
Balance
This image is well balanced because the woman is in the basic middle of the image.
The surface and bottom of the water surrounding her are
even around her. This image is also balanced
at the ends.
BalanceEx. 3
How and why this is a good example
Balance
Last Supper is an example of
symmetrical balance in art. There is equal
weight on both sides around the central figure of
Jesus Christ .
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Referenceshttp://www.sitepoint.com/principles-of-design-contrast/http://artofbonsai.org/feature_articles/designprinciples.php http
://2.bp.blogspot.com/_yuNIyuT3kh8/S8wpZgmV0AI/AAAAAAAAAA0/hdrstaL2nSQ/s1600/contrast+wallpaper.jpg
http://www.ronbigelow.com/articles/texture-photography/texture-photography.html http://www.nhsdesigns.com/principles/proximity/page03.php http://blogs.hbr.org/cs/2012/10/do_your_slides_pass_the_glance_test.html http://vector.tutsplus.com/articles/inspiration/using-design-principles-to-create-exceptional-vectorillustrations/ http://kevinchristoper2002.blogspot.com/2013_06_01_archive.html http://alexandramoffatt15.wordpress.com/2011/02/08/basic-principles-of-design-assignment/ http://www.vanseodesign.com/web-design/web-design-balance/ http://www.smashingbuzz.com/2011/05/picture-perfect-photography-the-10-essential-elements/ http://aayushgfx.com/articles/theory/using-design-principles-to-create-exceptional-vector-illustrations/ http://csuetying.blogspot.com/2012/10/what-do-you-understand-about-design-how.html http://www.takebetterphotosnow.com/blog/photography-tips-repetition/ http://cynthia-in-des001ofucd.blogspot.com/2010/11/blog-post_08.html http://nhsdesigns.com/graphic/principles/unity.php http://www.apnphotographyschool.com/composition/15-power-composition-tips-using-design-principles-part-ii/ http://www.flickr.com/photos/28066752@N06/5619147940/ http://www.allposters.co.uk/-sp/Unity-Posters_i1636174_.htm