The Principles of Design

ByAmy RoseMax Rinkel

Andrea BennettGIT 221

EmphasisAmazon

• Emphasis is created by one large image in the middle

of the home page.

RhythmEtsy

•The pictures in lines and rows keep your eyes moving from

one to the next, creating rhythm.

SimplicityGoogle

• All white space except for the logo and search bar exhibits simplicity.

• Coke and Target both use a single color emphasis to create unity.

• The similar colors are grouped and separated by large white areas.

UnityCoke and Target

VARIETYTop Gear

• TV show/magazine Top Gear uses varying size and an offset picture layout to create variety on its site.

BalancePinterest

•Symmetrical balance is shown on the Pinterest website by use of the six columns that are evenly distributed across the width of

the page.

ScaleGap

•Gap shows the use of scale and proportion by matching up one large photo with two smaller ones next to it.