Design & Public Good

1. Designers can work for PG2. Designers obligated to work

for PG3. Use Prescriptive Design

Scenarios

Design for Socially Responsible Behavior

Designers facilitate individual concerns, by aligning them with collective concerns, & act based on the larger Public Good• Intervention methods: User determines

the category by their interaction1. Coerce2. Persuade3. Seduce4. Decisive

Strategies Based on Individual Concerns pp 13-17

Human-Centered Strategies

1. Create a perceivable barrier for undesired behavior (pain)

Human-Centered Strategies 2. Make unacceptable user behavior overt (shame)

Human-Centered Strategies 3. Make the behavior a necessary activity to perform to make

use of the product function

Human-Centered Strategies 4. Provide the user with arguments for specific behavior

Human-Centered Strategies 5. Suggest actions

Human-Centered Strategies 6. Trigger different motivations for the same behavior

Human-Centered Strategies 7. Elicit emotions to trigger action tendencies

Human-Centered Strategies 8. Activate physiological processes to induce behavior

Human-Centered Strategies 9. Trigger human tendencies for automatic behavioral responses

Human-Centered Strategies 10. Create optimal conditions for specific behavior

Human-Centered Strategies 11. Make desired behavior the only possible behavior to perform