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7/29/2019 Design Scenarios
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ScenarioS:PrototyPe the Future
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what is a design beFore youve made it?
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PLans
strategiessCenariosFOR THE FUTURE!
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everyone designs who devises Courses
oF aCtion aimed at Changing Current
situations into PreFerred ones.
_ herbert sim
THE SciEncES OF THE ARTiFi
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a tooL to ComPLement traditionaL busin
Case methodoLogies, exPert oPinions and
intuition.
sCenarios are stories about the Future,
Linked baCk to the Present through a seroF LogiCaL, PLausibLe, deteCtabLe events
a systematiC way to make deCisions toda
based on evaLuating the imPaCt oF those
deCisions on Future suCCess
_ greg bLonder, at&t, beLL Labs, Parsons,
sCenarioPLanning
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iF you dont know where you are going, ymight wind uP somePLaCe eLse.
its tough to make PrediCtions, esPeCiaLLabout the Future.
when you Come to a Fork in the road, take
_ yogi berYAnKEES cATcH
MAnAGER, AnD S
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RAY KURZWEil,
SinGUlARiTY.cOM
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deaLing with the Future:
PersistenCeinsuranCeindiana JonestraFFiC LightdeLPhi method
deCision treeinvent it...
l l l lInvade Iraq?
WMD
Planning
WMDsEasily
Defeated
No WMDs
Next
Vietnam
No cost,
flags in street
Continued
Unrest
Mere
Tyrant
Decision
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designsCenarios
design sCenarios are essentiaLLy
hyPothetiCaL stories, Created with
suFFiCient detaiL to meaningFuLLy exPLor
PartiCuLar asPeCt oF a serviCe oFFering.
stiCkdorn & sChneid
THiS iS SERvicE DESiGn THinK
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sCenarios are abLe to heLP review,
anaLyze, and understand the drivingFaCtors that uLtimateLy deFine a serviCe
exPerienCe.
sCenarios make ConCePts and PrototyPeaCCessibLe and engaging by PLaCing them
in an easiLy reLatabLe Context. this heLPs
FaCiLitate disCussions about how PeoPLe
wiLL exPerienCe new serviCes in the Futur
stiCkdorn & sChneid
THiS iS SERvicE DESiGn THinK
vaLidate & CommuniCate
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PLan & deLiver
Can be used to gather insights andinPut From users, inCLuding PossibLe
aLternatives, questions and ConCerns,
and oPPortunities For Co-designing ideas
with stakehoLders and users.
Can Provide a more immediate, ComPeLLing
or understandabLe exPLanation oF a des
and PossibLe examPLes oF its imPaCt ForCLients and Partners.
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method _
exPerienCePrototyPes
it Consists oF sketChing out a new serv
in reaL time, by adaPting the Conditions taFFeCt reLationshiPs and behaviours as
you go aLong, in resPonse to FeedbaCk Fro
PartiCiPants. exPerienCe PrototyPing CanLead to a greater understanding oF how
the goaL Can best be aChieved
Jennie winhaLL, PARTiciPlE
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to stage an exPerienCe PrototyPe, thequestions to be answered are deCided, an
Conditions For a ProPosed exPerienCe are
set uP with as Few materiaLs as PossibLe
and in a way that is as CLose to reaLity aneCessary to get useFuL FeedbaCk. oFten
members oF the design team or CLient tea
PLay the roLes imagined in the ProPosed
serviCe. touCh-Points are moCked uP...reguLar reviews are heLd to get FeedbaC
reJeCt or iterate the ConCePt and try
diFFerent ways oF doing things it is
esPeCiaLLy imPortant to Find obJeCtive wa
oF CaPturing what is and is not working
Jennie winhaLL, PartiCiPLe
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[VIDEO NOT AVAILABLE]
FARM FRiEnDS
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[ttp://vieo.o/51059232]
iSEU / liGHTinG
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method _
storyboards
cAlvin AnD HOBBES
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lE PHOTOGRAPHE
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cAFE SOlO
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cAFE SOlO
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method _
animations
HEAlTHY HOMES
[VIDEO NOT AVAILABLE]
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method _
video sketChing
[ttp://vieo.o/10892381]
[ttp://vieo.o/43150338]
THE URBAn GARDEnER
+ STREET ScHOOl
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method _
hybrid video
[ttp://www.otbe.o/wat?v=JSnB065
GOOGlE GlASSES
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method _
modeLs &
moCk-uPs
BlAnK PlATE
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iDEO FOR SOURcE BAnK
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method _
CritiCaL
design
WElcOMESBURG: GEnTRiFicATiOn OFFSETTinG
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DUnnE + RABY
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PHiliPS
storyteLLing
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storyteLLing
_ POINT OF VIEW:
nOT YOUR TEAM TEllinG THE STORY OF YOUR
PROJEcT, BUT A nARRATOR OR PERSOnA TEllin
THE STORY OF An EXPERiEncE.
FiRST PERSOn, THiRD PERSOn, OR HYBRiD P.O.v
_ PRESENT TENSE:
nOT WHAT HAPPEnED OR Will HAPPEn BUT W
iS HAPPEninG.
liKE ETHnOGRAPHiES: viviD, cOMPEllinG, REA
use Case sCenario
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use-Case sCenario
_ SET THE ScEnE: WhO, WhAT, WhERE, WhEN,
AND Why? PERSONAS, TOOL, AND cONTExT.
_ inTERAcTiOnS & inTERvEnTiOn: ALL ThE STENEcESSARy TO SEE hOW yOuR TOOL WORkS.
_ FROnT AnD BAcK STAGE: ShOW SuPPORTINgchARAcTERS AND BAckgROuND PROcEDuRES
_ PAin POinTS: INDIcATE PROBLEmS WITh yOuRPROTOTyPE AND AREAS FOR ImPROVEmENT.
_ MUlTiPlE STORiES: uSE PRImARy & SEcONDAPERSONAS TO ShOW DIFFERENT uSE cASES.