DESIGN AND IMPLEMENT SOCIAL STRATEGIES TO ESTABLISH A CULTURE OF TRUST

LEARN HOW CORPORATIONS & GOVERNMENT CAN REIMAGINE TRUSTAT WWW.IBM.COM/SOCIALBUSINESS1) We First, Marketing 3.0: The Rise of Purpose-Driven Social Brands http://www.forbes.com/sites/simonmainwaring/2013/07/16/marketing-3-0-will-be-won-by-purpose-driven-social-brands-infographic/

ONLYOF BRANDS WORLDWIDE ARE SEEN TO MEANINGFULLY AND POSITIVELY IMPACT PEOPLE'S LIVES1

71%

20%

OF CONSUMERS WOULD HELP A BRANDPROMOTE THEIR PRODUCTS OR SERVICESIF THERE IS A GOOD CAUSE BEHIND THEM1

OF CONSUMERS SAY THEY USE SOCIAL MEDIA TO ADDRESS OR ENGAGE WITH COMPANIES AROUND CORPORATE SOCIAL RESPONSIBILITY1

OF EMPLOYEES CONSIDER CORPORATE SOCIAL RESPONSIBILITY WHEN DECIDING WHERE TO WORK1

81%

62%