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Design SquadIEEE-USA Annual Meeting
September 2, 2007
Kristi Brooks
Region 4 S-PAC Coordinator
TRAINING
Building a community committed to fosteringa positive image of engineering
TV Show 13 Episodes11 Profiles26+ Animations
Web Site pbskidsgo.org/designsquad
Outreach CampaignPartnershipsEngineer and Informal
Educator TrainingsEvents and Workshops
A MULTIMEDIA PROJECT
DESIGN PROCESS
Every aspect of DesignSquad reinforces the design process.
Use it with kids to:
expand their thinking
become more innovative
learn from their mistakes
OUTREACH GOALS
Our Goals
Increase kids’ knowledge of engineering
Improve kids’ design process skills
Promote engineering as creative problem solving
Expose kids to engineering and technology careers
Build a community committed to fostering a positive image of engineering
Sneak Peak
Today’s ‘Tweens
D-Squad Pro File
Resource Review
Workshops & Events
Get Involved!
Break
Hidden Alarm & Design Process
Pop Fly & Design Process
TODAY’S AGENDA
SNEAK PEEK
Preview of Episode 1:pbskidsgo.org/designsquad/parentseducators/program/
Generation Y
Children 9–13 years of age, nestled between childhood and adolescence
Born between 1993 and 1997
The most digitally savvy generation in American history…Nearly 9 of 10 have internet access Significant time spent with television and gaming devices
Culturally diverse…While minorities make up 24 percent of baby boomers, they form 34 percent of Generation Y
What do they expect?Instant gratificationPersonalizationConstant communication
TODAY’S ‘TWEENS
‘Tweens’ older sisters:
Think engineering is for people who LOVE both math and science
Don’t know what engineering is
Aren’t interested in the field nor do they think it is “for them.”
“Someone who excels in math and science.... Likes working out problems and working with other people....Someone who is motivated, dedicated, and who doesn’t mind sitting in a cubicle all day.”
WHAT DO THEY THINK?
From Extraordinary Women Engineers Project research study of academically prepared high school girls
WHAT WE’RE TELLING THEM
Engineers tell young people:
Engineering is stressful and challenging
Stress the importance of SUPERIOR math and science abilities
“It’s not easy—but if you’re the type who when faced with a problem some would call impossible is even more driven to move mountains to find a solution, then you might have it in you to be an engineer.”
From Extraordinary Women Engineers Project research study of academically prepared high school girls
They want rewarding careers, with these hallmarks:
Enjoyable“How happy I will be—what’s the point of doing anything you don’t like?”
Good working environment“If I can’t interact with people…I will probably drop the job.”
To make a difference “That I would make a difference in some way, you know, make my mark on the world.”
Income “As shallow as it sounds, money is the one thing I have to consider when I’m choosing a job. I’m not going to do something that I know can’t help me pay bills.”
Flexibility“My career can’t consume all of my time…I need free time to do a lot of other things…before I die.”
WHAT DO THEY WANT?
From Extraordinary Women Engineers Project research study of academically prepared high school girls
DISCONNECT
From Extraordinary Women Engineers Project research study of academically prepared high school girls
HS Girls
- Enjoying what I do - Good working environment - Making a difference - Good income - Flexibility Engineering
Community
- It’s a challenge - Go for it! It’s difficult but rewarding - Use math & science to solve problems
WHAT CAN WE SAY?
Rather Than… Share…Engineering is difficult and stressful. What do you like best about
being an engineer?
Engineering is one of the toughest Where did you go to college? majors in college; you need to What was your favorite class?have confidence to get through it. What did you do for fun at college?
Math and science! Work to excel We all know that you need math and in both disciplines! science to be an engineer, but what
do you do as an engineer?
D-SQUAD PRO FILE
Profile of a real engineer:pbskidsgo.org/designsquad/parentseducators/program/
Educator’s Guide4 Units, 10 Activities It’s Electric
Cars, Cars, Cars Blowin’ in the Wind Kick Start
Event Guide5 Activities
Rubber Band CarKinetic SculpturePop FlyHidden AlarmFour Corners
RESOURCE REVIEW
Facilitate all four units in Educator’s Guide
2 to 3 Meetings
Choose one challenge from Event or Educator’s Guide
Use one unit from Educator’s Guide
10 Meetings
1 Meeting
WORKSHOPS
EVENTS
Spark kids’ interest and confidence in engineering with a lively, fun-filled event
Feature these elements:
Challenge stationsChoose from five activities
in Event Guide
Testing zone
Engineer profiles11 downloadable videos
Signs
WORKING WITH KIDS TIPS
Try every challenge first
Be friendly and patient
Let kids explore
Ask kids questions
Adapt instructions to fit audience
Point out design process
Tell kids about yourself and your work
Host events and workshops
Train other engineers
Create and support local partnerships
Integrate Design Squad into existing programs
Spread the word
Donate to Engineers for Design Squad www.wgbh.org/designsquadfund
GET INVOLVED!
Contact your local station and ask about:
Local underwriting opportunities
Broadcasting Design Squad
Outreach partnership possibilities
Find your local station at www.pbs.org
PBS PARTNERS
QUESTIONS?
HIDDEN ALARM
Design an alarm that you can turn on and off and is small enough to hide. Make your friends and family ask, “What’s buzzing?”
1. Sound your alarm. Check the buzzer. Did it buzz?
2. Add a switch.
3. Put it all together.
POP FLY
It’s football with a twist. Invent a way to send a Ping-Pong ball flying high enough to catch it.
Take some paint stirrers, a wooden spool, and tape.
Now, add your foot. Ready, set, launch!
DESIGN PROCESS
Every aspect of DesignSquad reinforces the design process.
Use it with kids to:
expand their thinking
become more innovative
learn from their mistakes
SUPPORTING DESIGN SQUAD
QUESTIONS?