DESIGNTHAT SELLS

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LEARNING MORE IS JUST AN OPTION

WHAT ARETHE NEEDS

FUNCTIONAL IS BEAUTIFUL

BADLow Contrast

Reversed Thin Type

Hard to Read Fonts

More Words than Necessary

GOODHigh Contrast

BOLD TYPE

Clear Fonts

Few Words

NOBODY READS

DON’T MAKE ME THINK

HIGHLIGHT DESIRED ACTION

SALES WINS ARGUMENTS

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