Date post: | 04-Dec-2014 |
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Dr Andrea Siodmok
#2 The context for design is changing
consumptionproduction
small ideasbig ideas
Flash mob/the Hoff
Small ideasBig ideas
leisure society 24/7 work
$633.48$38.68
6 billion
$1$200
information time
slowfast
Cost of transport and communications
information time
scarcitydiversity
350
Neighbours?
100-1609 36
1m+
25% steel
40% concrete
Global creative imperative
#2 Design between worlds
Designing is not a profession… It is the organization of materials and processes in the most productive way” Laszlo Moholy-Nagy
‘Industrial economy’Production focusedDesign as a vocation“Less is more”“Form follows function”
‘Creative economy’Consumption focusedDesign as a profession‘More has costs’Value follows experience
If the Bauhaus inspired, modernist design needed directorship to take the lead for the industrial society.
Now, in the face of global change and increased complexity, we need new forms of leadership to harness the emerging creative opportunities.
Old Paradigm Design of thingsSimplicityCreated Top downValueWasteful
New Paradigm Design of experiencesComplexityCo-createdBottom upValuesSustainable
Experience (especially services)
Services
Goods
Cost
20071994
Complexity
public services
Level 1
Products & Services
Level 2
Systems & Processes
Level 3 Policy &
Regulations
The delivery process and rules and regulations governing behaviour and procedures
Infrastructure, logistics, systems and processes
The tangible and intangible components that make up the customer experience
People & providers
Top down and bottom up
# User centred design = Understanding needs of the user that is not you (Customers)
# Business centred design = Understanding needs of the business decision makers that are not you (Design Leadership)
# Provider centred design = Understanding the needs of the service providers that are in at the delivery end (Stakeholders)
# Designer centred design = understanding needs of design that are beyond all of the above
Communities of co-creation
Values
Sustainable
”The OECD estimates that the total global market in environmental goods and services will rise from $320 billion in 2000 to $570 billion in 2010.”
Design is too important to be left to designers
The context for design is changing
New markets are opening for applying design thinking
New paradigms, methods, processes and techniques will emerge
ReferencesBBCNew York Timeshttp://finance.yahoo.comNew Economics FoundationOECDIPPRDavosHome Office, Design Against Crime James Woudhuysen, Signposts to the futureTed Fishman, China IncCarl Honoré, In Praise of SlowJames Gleick, FasterPine & Gilmore, The Experience EconomyRichard Florida, The Rise of the Creative ClassSainsbury Review of InnovationCox Review of CreativityTom Peters, Better by Design, NZColin Banks & John MilesPillar Information DesignNatasha Frensch, Read Typeface, Helen Hamlyn Research Centre
Hilary Cottam and Jennie Winhall, REDhttp://www.thesrii.org/www.dott07.orgwww.designcouncil.org.ukwww.designfactfinder.com
PhotosDesign Council, FutureproofDesign Council, REDAston MartinColum Lowe, NPSAwww.airlinequality.comDavid Mansell – DemosFlickrGoogle imageWikipediawww.ipodlounge.comwww.aircanada.com