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design thinking Creativity thinking thinking applied to business context Florence rigneau 2013
| Date post: | 28-Jan-2015 |
| Category: |
Business |
| Upload: | coaching-visuel |
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design thinking
Creativitythinkingthinkingapplied to business context
Florence rigneau 2013
How to be innovative in business in uncertainty?
Try to think and work like a designer!
With a process of innovation With a process of innovation
open and collaborative
Be prepared to unexpected learning
and discovery
Florence rigneau 2013
… a mystery?
What’s your problem?
or a puzzle?
Florence rigneau 2013
The problem « puzzle type »
• The environment is known and stable
• The future is predictable
• We can agree on the problem definition and
the solutionthe solution
• We’ve got reliable data to analyse
Then, use classic problem solving approaches
Florence rigneau 2013
The problem « mystery type »
• The problem human centered
• Many unknowns. Past data doesn’t help.
• High level of uncertainty• High level of uncertainty
• No clear sources of analogous data
Design thinking approach
Florence rigneau 2013
Design thinking process
Empathize Ideation
Define
Test
Prototype
Florence rigneau 2013
Florence rigneau 2013
EMPATHY
Who are your users?
EmpathizeEmpathize
What are user’sexperiences with the product or services?
Florence rigneau 2013
DEFINE
Florence rigneau 2013
What do we want to improve?
DefineWhat really mattersto the user?
Florence rigneau 2013
IDEATION
Florence rigneau 2013
Ideas generation
Ideation
How to … ?
Ideation
Florence rigneau 2013
PROTOTYPE
Florence rigneau 2013
Create physically the solutions
Prototype
Florence rigneau 2013
Florence rigneau 2013
TEST
What works?
Get the user involved
Test
Florence rigneau 2013
Design thinking process
Empathize Ideation
Define
Test
Prototype
Iterative and non-linearprocess
Florence rigneau 2013
Thinking modes
engineer business designer
reasoning deductive inductive
knowledge analysis experienceknowledge analysis experience
process planning doing
decision logic emotional insights-experience
Florence rigneau 2013
Source: Jeanne Liedtka
Florence rigneau 2013
Why?
Florence rigneau 2013
Ready for a mindset and culture change?
• Contact: Florence Rigneau
• Florence Rigneau
• http://www.flickr.com/photos/florencerigneau/
Florence rigneau 2013
Merci aux étudiants de l’ESC Dijon de la Semaine de
l’Entreprenariat 2014
Florence rigneau 2014
