Design Thinking

for Business

Innovation

Design Thinking for Business Innovation is an intensive program that will give you the skills to design new solutions that create value for the customer and your business. Design Thinking combined with business models provides effective tools for corporate innovation and transformation.

The combination of design thinking and business models is a really powerful way to deliver market changing innovations with good returns.”Luis Vives Associate Professor, ESADE Business School

Executive ProgramMay 23-31, 2018

www.esade.edu/design-thinking

Barcelona - May 28, 2018 Exploring Solutions through Experiments• Managing projects with uncertainty

• From fast prototypes to market validation

• Designing and running entrepreneurial experiments

• Learning by doing: identifying uncertainties, designing experiment set-ups

Barcelona - May 29, 2018 Designing Innovative Business Models• The importance of business models in

Design Thinking innovation projects

• Moving from value creation to value capture and growth

• Managing perceived price and perceived value

• Learning by doing: business model design

• Learning from others: practitioners take the floor

Barcelona - May 30, 2018 Bring to Market and Scaling-up• Product-market fit and traction

modelling

• Agile principles to accelerate learning

• Scaling and growth

• Learning by doing: agile learning

• Project presentations

Barcelona - May 31, 2018 Solving the Execution Challenge• Implementing Design Thinking

• Graduation

Kick-off Module – May 2018The program starts with a two-week online period prior to the actual event days. This virtual kick-off is an integral part of the program and will require one to two working hours per week.

Helsinki - May 23, 2018 Discovering Design Thinking Methodology• Design Thinking and innovation

• Design Thinking methodology and tools

• Learning by doing: problem definition

Helsinki - May 24, 2018 Creating and Understanding Customer Value • Understanding what creates value

for customers

• Learning to use tools for assessing and improving customer value

• Designing optimal value propositions

• Learning by doing: creating customer insights

• Learning from others: practitioners take the floor

Helsinki - May 25, 2018 Developing Powerful Prototypes • Idea generation process

• Creating concepts for potential solutions

• Designing fast prototypes

• Collecting feedback and user insights with prototypes

• Learning by doing: designing prototypes and testing

• Learning from others: practitioners take the floor

Contents and Schedule

Innovative, World-class

Program Providing Cutting-edge

Creative Practices

• Acquire through practical application a set of proven tools to promote and execute innovation in your team: capturing insights, critical and creative thinking, ideation, prototyping, business model design.

• Develop skills for innovating in business models: from value creation to value capture and growth.

• Acquire skills to better lead unique and winning innovation projects.

• Understand how to gain deeper customer understanding and improve your skills to interact with customers.

• Learn how to quantify a value proposition and develop the key selling arguments.

Personal Benefits

• Discover new ways to utilize your organization’s full potential by engaging all organizational levels in the generation of innovations.

• Accelerate the flow of knowledge and ideas within and across organizations through novel approaches and new skills.

• Maximize value creation and value capture for new innovations in your organization through business model innovation.

• Increase the breadth of innovation approaches and methods available to your organization.

Organizational Benefits

This program is for corporate leaders responsible for strategy, marketing, sales or innovation, as well as senior executives and managers who want to integrate cutting-edge creative practices into their business processes and corporate structures.

For

ESADE Business School and Aalto University Executive Education have partnered to create a truly unique immersion program offering exciting new approaches to innovation that provide novel solutions to the challenges facing businesses today.

Design Thinking is a methodology for practical creative resolution of problems with a view towards an improved future – whether in terms of innovation, strategic capabilities, processes or even management.

Design Thinking combined with business innovation methodology forms a powerful and actionable approach to innovation.

ESADE Business SchoolBarcelona, Spain

Since its founding in 1958, ESADE has grown into a world leader in management education. The school is consistently ranked as one of the top business schools in the world because of its high-quality education, clear global perspective, and focus on ethical principles, entrepreneurial spirit and social responsibility.

With more than 56,000 alumni worldwide, ESADE’s influence extends to every corner of the business world. Surrounded by design and historical architecture, ESADE is based in Spain’s most cosmopolitan city, Barcelona; a city acclaimed for creativity and innovative spirit.

www.esade.edu

Aalto University Executive EducationHelsinki, Finland

Aalto University Executive Education (Aalto EE) offers thought-provoking executive education and leadership development services globally: customized solutions, MBA and DBA programs, and open enrollment programs. It is our mission to build a better world through better leadership, and educate a new generation of leaders with a global outlook and sense of diversity, integrity and social responsibility.

Aalto EE holds the AACSB, AMBA and EQUIS accreditations and is ranked among the top 50 executive education providers worldwide by the Financial Times. We have two strongholds: one in Helsinki, Finland and the other in Singapore. Annually, clientele from over 1,000 companies benefit from our goal-oriented and comprehensive learning experience with a proven impact on both the individual and the organization.

www.aaltoee.com

Key Program Faculty

Luis Vives

Associate Professor, ESADE Business School

Mikko Laukkanen

Academic Director, Aalto University Executive Education

José Manuel Perez 

CEO, Product Lab, Academic collaborator, ESADE Business School

Lotta Hassi

Academic Director of the Program, ESADE Business School

Mikko Koria

Visiting Professor, Aalto University

The Design Thinking for Business Innovation program brings the creative mindset of the design world and the structured and analytical methodologies from the business world together in a powerful blend. Inspiring intensity and a fantastic energy boost!”Hallgrim Sagen

Design Director Cisco, Norway

The program provided me with an outstanding perspective, from the ideation process to monetization, with inspiring insights and practical frameworks for effectively generating disruptive innovations and transferring them to sustainable, profitable businesses.Simon Prior

Business Development Manager Swisscom, Austria

Executive Program

Design Thinking

for Business Innovation

Aalto University Executive Education and ESADE reserve the right to make changes to the program.

Register for the program by April 23, 2018 at www.esade.edu/design-thinking

Registration

Ms. Ursi Van der HertenTel. +34 935 530 219Mob. +34 638 424 586ursi.vanderherten@esade.edu

ESADE Business SchoolExecutive Education Av. Esplugues, 92-9608034 Barcelona, Spainwww.esade.edu

Contact Information

Program Fee

Early Bird fee until February 28, 2018

€ 6,500Fee from March 1, 2018 onwards

€ 7,200Fee for Aalto EE and ESADE alumni

€ 6,500

The program fee includes in-class materials, lunches and coffee breaks during the program days.

The program fee does not include travel expenses or accommodation. ESADE and Aalto EE can recommend hotels with special rates in both cities and a flight connection from Helsinki to Barcelona.

Cancellation fee is 20% of the program fee for cancellations made 15-21 days before the start of the program, and 50% of the program fee for cancellations made 8-14 days before the start of the program. There is no refund for cancellations made within 7 days of the start of the program or not made at all.

Cancellation Policy

The experience was a mix of theoretical content, best in-class case studies and, most importantly, practical application in real business cases. The cases showed me practical ways to apply the process of Design Thinking with my clients. The highlight was to combine the creative process with business interests and financial issues, which we must consider in every step of the Design Thinking process.”

Barbara Ponce Barbara Sales Account Manager, Google, Brazil

Reference

Design Thinking for Business Innovation is a program for corporate leaders as well as senior executives and managers who want to integrate cutting-edge creative practices into their business processes and corporate structures.

The Design Thinking for Business Innovation program will be held in Helsinki, Finland and Barcelona, Spain during an intensive study period on May 23-31, 2018.

In Brief

www.esade.edu/design-thinking