Design Thinking Meetup: Sparkle-ize It (or, what to do when you get a napkin)

Design Thinking Meetup

Sparkle-ize It!

@DesignMap #DesignThinkingSF

What I’m doing

1. What is “getting a napkin”?2. How does it relate to design thinking?3. How does it relate to roles besides design?4. What is “sparkle-izing”?5. Example of getting a napkin6. So what do we do? 7. Consider your options8. Once you know, 7 tactics for ideating.9. NB10.What if you draw on napkins?11.Conclusion, questions, war stories….

@DesignMap #DesignThinkingSFSparkle-ize It!

Sparkle-ize It! @DesignMap #DesignThinkingSF

@DesignMap #DesignThinkingSFSparkle-ize It!


“Design Thinking”

Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test


= Design

Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test


Empathize

Define

Ideate

Prototype

Test

= Design


= Design= Communications



= Product Management



= Product Management= Development



= Product Management= Development= Aestheticians





“Jazz it up a bit.”

“Make it look good.”

“Add some lipstick.”

“Just be creative with it.”

“Make it sexy.”

“We need more eye candy.”

“Fill in the details.”

“Do your...”

Sparkle-ize It!

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Example




“We hope by answering these questions we can get to the heart of the requirements that you expressed in your document.”





So, what to do?

Consider 4th Order Design

Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test


immediate challenge(product)


Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test

Empathize

Define

Ideate

Prototype

Test



system / relationship



© Photo by Johnny Holland, sketchnote by Jake Causby

http://creativecommons.org/licenses/by-nc-sa/3.0/us/

http://johnnyholland.org/2011/02/12/interaction-11-report-day-2/

http://www.flickr.com/photos/jakecausby/sets/72157625944833169/


Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test

Empathize

Define

Ideate

Prototype

Test



system / relationship


Sparkle-ize It!

Empathize

Empathize

Define

Ideate

Prototype

Test


Empathize

• it’s not optional


Empathize

• it’s not optional• out of time


Empathize

• it’s not optional• out of time• this is best


Empathize

• it’s not optional• out of time• this is best• this is all your job entails


Empathize

• it’s not optional• out of time• this is best• this is all your job entails• it’s hard!


Reasons of Opportunity

• it’s not optional• out of time• this is best• this is all your job entails• it’s hard!



Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test


Empathize


Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test


Empathize


Sparkle-ize It!

Empathize

Define

Ideate

Prototype

Test


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Sparkle-ize It!




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7 Techniques

Technique 1: 3 Things

• ask:• most important thing this does• things you wish this did better• words you’d use to describe this

• make three new versions


Technique 2: Concept Map


Technique 2: Concept Map


Technique 3: Competitive Analysis


Technique 4: Re-Trace Their Steps


Technique 5: Why-How Ladder


why h

ow

?

??













Technique 6: Heuristic Ideation

• variation using 4C’s: • components• characteristics• challenges• characters


Technique 6: Heuristic Ideation

Brad Mike Molly Kristen

drive to dealer

dealer-generated content?

show reviews / ratings of dealers, any dealer perks (gas cards, coffee, etc.)

show reviews / ratings of dealers

schedule test drive

compare cars (more page views)

collaborative comparison selection

price focus let select comparison criteria

let select comparison criteria

read more details

magazine-style format, integrated content

larger type! let select details of interest, make content easy to find and parse

let select details of interest


Technique 7: Business Model Canvas




NB

Nota Bene

• Not me vs. you• No thick skins


Nota Bene

• Give good feedback:• Try, “I like…” / “I wish…” / “What if…”

(IL/IW/WI)• State the specific observation and

explain the impact.• Be direct, respectful, and sincere

(don’t say, “You need to…”.)• If you have something nice to say,

please say it. • Pause and wait for reactions.


What if you draw napkins?

• consider:• be introspective



http://www.dubberly.com/articles/stevejobs.html


• consider:• be introspective• be inquisitive



• consider:• be introspective• be inquisitive• don’t take it personally



• consider:• be introspective• be inquisitive• don’t take it personally

• when is it ok?


The Long Game


Giants

• Richard Buchanan• Toby Golsby-Smith• Gamestorming, by Dave Gray, Sunni Brown,

James Macanufo • Design Thinking, edited by Thomas Lockwood• Hugh Dubberly, Dubberly Design Office• dschool.stanford.edu• Edward Tauber, Heuristic Ideation Technique• Alexander Osterwalder, Business Model

Canvas


Future Giants

• Emily Brower Auchard• Ryan Reposar, Dubberly Design Office• Chris Hoover, Openet• DesignMap: Nathan Kendrick, Greg Baker,

Chuck Moore, Jason Fraser, Ryan Cornwell, Kana Knaak, Mike Aurelio, Priyanka Patel, Tin Phatanapirom, Rona Asuncion, Ben Tremper, Rachel Hallock, Rob Gardziel, Nick Smith, Eddie Sheih, Matt Leigh, James Rafferty, Tiffany Chen, Josh Rautenberg, Patrick Leahy


Good Luck!

Audrey [email protected]

@audcrane@designmap#DesignThinkingSF


Date post:	16-May-2015
Category:	Design
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