Design Thinking PMC Inc.

PMC Inc.We’re Design Thinking.

C Copyright 2014 PMC Inc.Design Thinking PMC Inc.

Power Marketing Connections Executives are Restaurant Industry Experienced

www.powermarketingconnections.com

Charles Archer has more than 25 years experience in restaurant sector with a focus on Four Walls Branding & Neighbourhood Marketing. Charles has consulted leading national restaurant brands on the art of 4 Walls Branding such as McDonald’s Canada, Harvey’s, Kelsey’s, Swiss Chalet, KFC/Taco Bell and successful regional brands such as The Great Canadian Bagel, Pizza Delight and Williams Coffee Pubs. Charles is the principal behind THE LRM SHOP Limited a restaurant consulting firm providing strategy and creative services from the inside out.

Philip Scalena a Restaurant & Retail design professional leading concept to roll-out projects for Canadian Tire, McDonald’s McCafe concept, Swiss Chalet, Fionn MacCool’s, Harvey’s, Red Lobster, Alice Fazooli’s, East Side Mario’s, Casey’s, Jack Astor’s, Milestones, Kelsey’s, Montana’s and Tim Horton’s. His award winning design talent balanced with his value engineering approach ensures projects are on brand and on budget. Philip is a contributing member of ARIDO, NCIDQ, IDC and is the principal behind Scalena & Associates Design Interiors.

Wayne Barrett is an accomplished award winning Canadian Architect and current member of the Royal Architectural Institute of Canada. Wayne’s has built a solid reputation within the foodservice sector as lead architect for Prime Restaurants, working on Casey’s Restaurants, East Side Mario’s and the Bier Market. Wayne is currently founder of Barrett Architect Inc., and a senior member of the PMC executive team providing engineering, architectural design and planning insights for our clients.

Rick Morgan is the principal of Strategic Directions and is a valued partner in the Power Connections Network providing insight on consumer behavior and market trends. Rick has worked with world leading agencies and consumer products brands across the globe over his 30 year tenure. In addition to serving the financial, CPG and lottery segments, Rick has also worked with many restaurant brands including Firkin Pubs, Arby’s, Popeye’s, and supported Wendy’s launch into Canada.

Tom Feltenstein. Marketing visionary for the 21st Century, Tom consults with Fortune 500 companies, franchise leaders and independent business owners on the fundamentals of 4 Walls Branding and in-store marketing. Under the legendary Ray Kroc, Tom served McDonald’s as a senior marketing executive responsible for the brand’s guest centric marketing strategy utilized today. As founder of the Power Marketing Academy Tom conducts intense and focused clinics that help brands win through improved guest relations.


We’re specialists in Strategic Thinking, Retail & Hospitality Design, Merchandising & Brand Graphics.

We’re Consultants, We’re Designers, We’re Collaborators .

We work directly with clients, or as agency support partners to help bring your brand to life.

insight

design

We’re Design Thinking.

strategy


What We Do.

This is Design Thinking.

• Consumer Research and Shopper Statistics• Employee/Customer/Stakeholder Intercepts• Category Trends & Performance Review• Insights and Implications Review• Concept & Positioning Research• Best Practice & Touchpoints Audit

• Brand Segmentation & Positioning• Channel & Product Strategy • Business Development Strategy• New Product Development Strategy• Retail & Merchandising Strategy• Communications Strategy• C-Suite & Executive Team Consulting

Communications Design• Brand Logo Design• Print Advertising• Packaging Design• Display Design• Art & Photography Direction• Web & Graphic Design• Production Consultation• Merchandising & Plan-o-gram

Retail & Hospitality Design• Architectural & Interior Concept Design• Conceptual Rendering• Design & Specification Drawing Package• Engineering Drawing• Permit & Tender Documentation• Project Management


Our Design Thinking helps retail brands succeed using the 4 Walls as the pallette

We’re all about creating retail energy through our unique Design Thinking

& 4 Walls Branding Concept


Our Design Thinking is behaving like Consumers

We think like a consumer to create clean logical flows

from large complex environmentsMaking it easier for your

customer to shop and explore.


Our Design Thinking is a Simple 4 Step Process we call - Learn, Leverage, Invent, Grow.

1. learn & discover true insights

2. leverage our insights into strategy

3. invent & create unique consumer connections through brand touchpoints

4. execute our tactics to grow your business


Our “4 Walls Branding Strategy” is a Consumer Centric process of Design that Thinks Retail.

it’s merchandising that “thinks” retail

it’s building the experience

it’s creating brand champions

interact

connectexcite

Invent

design

consumerpoint of sale


We see the retail experience as a series of connected zones

Our Zone Mapping system enriches connections in Environmental Design, Point of Sale & Merchandising to

maximize your brands’ true potential across the landscape of the entire 4 walls.

interact

connectexcite

Invent

design

consumerpoint of sale


Case Study: East Side Marios

• Concept and Position Strategy• Concept Design• Architectural & Engineering• Value Engineering• Permitting & Documentation• Merchandising Art & Decor Design• Project Management• System Roll-Out


Case Study: Harvey’s Ideal Model Design for Cara Operations Ltd.

• Concept and Position Strategy• Concept Design• Architectural & Engineering• Merchandising Design• Project Management


Case Study: Swiss Chalet Rotisserie & Grill working with Watt Retail

• Concept and Position Strategy• Concept Design• Architectural & Engineering• Merchandising Design• Art & Decor• Project Management• System Roll-Out & Renovations


Case Study: Milestones Grill + Bar for Cara Operations Ltd.



Case Study: Aroma Cafe / Meijer Retail working with Watt Retail

• Concept Design• Space Planning• Zone Planning• Merchandising Strategy • Brand ID & POP Graphic Design


Case Study: McCafe Initial Test Concept working with Watt Retail



Case Study: Red Lobster Canada Retail Improvement Initiative for Darden Restaurants International

• Concept Design & Retrofitting • Architectural & Engineering Services• Art & Decor Consultation• Project Management• System Roll-Out (Canada)


Case Study: Kelsey’s Restaurants for Cara Operations Ltd.



Case Study: Canadian Tire 4 Walls Retail Enhancement working with Watt Retail



Case Study: Winston’s & Pure Beauty Salons for Premier Salons



Case Study: Cambridge Ontario Old Mill

• Concept and Position Strategy• Concept Design• Architectural & Engineering• Merchandising Design• Art & Decor• Project Management


Case Studies PMC Brand Communications Studio : Harvey’s 4 Walls Branding Communications Strategy for Cara Operations Ltd.

• In-restaurant Merch/Menu Strategy• Packaging Design• Concept Design• Art & Photography Direction• Graphic Design• Production Consultation• System Roll-Out • Project Management


Case Studies PMC Brand Communications Studio : Solis Branding & Communications Strategy for Solis Foods Inc.

Our authentic Plain and Whole Wheat Tortillas are now Certi�ed Organic and made in compliance with Quality Assurance International.

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• Brand Positioning Strategy• Brand Logo Design• Print Advertising• Packaging Design• Concept Design• Art & Photography Direction• Graphic Design• Production Consultation• Project Management


Case Studies PMC Strategy & Insights: Global Category Review for Solis Foods Inc.

• Trade Research and Statistics• Employee/Customer Intercept• Category Performance Review• Insights and Implications Review• Business Development Strategy• New Product Development Strategy


With the finest teaching staff in the world, Our all star staff includes 8 members of Golf Digest’s Top 50 Greatest Teachers of all time and GOLF Magazines Top 100 teachers in America. No other school comes close to the experience and success of Golf Digest Schools prestigious team of instructors.

Plus we’ve worked to design simpler and easier ways to learn and improve.

And while improving your game why not enjoy the finest four and five star resorts in America. We’ve selected the best golf resorts across the nation to host our golf schools. Luxurious accommodations, the finest dining, lush golf

courses, world class spa’s. It’s a great way to combine a luxury vacation with a great learning experience. Bring a non golfer along and they’ll enjoy a great vacation too! Best of all when you sign up for a Golf Digest School, our hotel partners offer you discounted rates should you decide to stay at the resort during your school.

If we haven’t convinced you yet, consider that Golf Digest School is the product of the editors of Golf Digest, the most respected publication in Golf. Over 40 years ago, in response to inquiries from readers, the editors created the first national golf school, pioneered by great instructors like Bob Toski, Jim Flick, Davis Love Jr.

you ready

We’re making Golf easier to learn and more Fun to play!

How do we do it?

Now some 80,000 students later, the tradition continues.

Davis Love Jr. GD Teaching Pro

Bob Toski GD Teaching Pro

ARETO PLAY

Better Golf?

TOSK

ILO

VEFLI

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Jim Flick GD Teaching Pro

GOLF

RESO

RTSAmerica’s Finest Golf Resorts

LRMSTudio_GolfDigest_ScoolAd_Opt1.indd 1 2013-05-29 4:54 PM

PMC Graphics: Various client communications projects

Ad Number: LRMStudio_AAMCorpIDProposal_Jan31_2013 Publication: NoneThis ad prepared by: Charles Archer Owner THE LRM SHOP LIMITED 3226 Settlement Trail London Ontario email: [email protected] - tel: 226 268 5415 File Location: Lacie2T_LRMStudio_AAM_ProposalJan2013

Australia Asset Management

Design Thinking

• Packaging Design• Corporate ID • Advertising Design

We help our clients Grow their Business by leveraging fact based Insight to engineer brand focused Retail Designs,

create Marketing & Merchandising Strategy that Builds Sales, & execute Consumer Facing tactics that transform Associates and Customers into Brand Champions

Creating STACK Restaurants Ideal Model and 4 Walls Branding Concept

Start Growing Your Restaurant Sales.

23

Back Corner View

Start Growing Your Retail Sales.

www.powermarketingconnections.com

Consumer Insight Brand Communications Environmental Design Retail Merchandising

Contact Us Now [email protected]

Date post:	29-Nov-2014
Category:	Design
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