Design your emails for interruptionLet’s have a look at some facts
People are doing other things while reading email
70% of respondents multitask at least once a week; 49% do so daily.
(Source:http://mashable.com/2011/11/10/smartphone-multi-tasking/)
People are doing other things while reading email
Where are people using mobile devices?
84% at home
80% during miscellaneous downtime throughout the day
76% waiting in lines of waiting for appointments
69% while shopping
64% at work
62% while watching TV (alt. study claims 84%)
47% during commute in to workSource: Compete's Quarterly Smartphone Report
Enlightening Statistics
Smartphones are the most frequent companion devices during simultaneous usage
Emailing (60%), internet browsing (44%), and social networking (42%) are the top 3 activities performed during simultaneous screen usage
78% of simultaneous usage is multitasking
Source: http://blog.hubspot.com/blog/tabid/6307/bid/33565/34-Enlightening-Statistics-Marketers-Should-Know-About-Multi-Screen-Usage-Google-Data.aspx
67 % of emails are not even mobile friendly - never mind designed for
interruption
Responsive design (18%) is more popular than mobile aware design
(16%) as a mobile email optimization technique
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