DESIGN.EDUK12 Lab Network Pop Up Class

Jan 2014

TODAY’S AGENDANow until 11:10• Use metaphor to iterate (based on learnings)• Create new prototypes11:10-12:30• Prep for testing• Test with users + iterate prototypes (a lot!)12:30 – 2:00• Grab lunch and debrief with your team• Show, Don’t Tell your stories• Debrief

d.mindsets

ITERATE

metaphor: why?

metaphor making is really about iteration inspiration

“house of straw” vs. “house of cards”“big bad wolf” vs. “huff and puff”

notice what each makes you feel, see, smell, hear, taste

metaphor: example?

“outfoxing your opponent” vs. “outsmarting your opponent”

Using the experience of your solution from user testing

and identifying sensory non-verbal cues

so that you activate your user’s imagination to fill in the blanks.

metaphor: what?

you want the user’s imagination to do all the of work

(you just set the right trajectory)

metaphor: how?

1. use your senses2. access your

imagination3. test your metaphor

Abstract away everything particular to the context

and extract only that which is your solution experience.

metaphor: how?

“a solid foundation weathers all turns of the wheel of fortune”

vs.

“sweat on the brow when preparing pays off in facing adversity”

metaphor: why?

• show your tested prototypes (5 min)

display all prototypes in teams (only displaying!)

• share your testing learnings (10 min)

1-2 post-it notes learnings (only post-its!)

• consolidate with metaphors (15 min)

1-2 post-it notes: “what is this prototype really about?” (only post-its!)

• iterate into a new prototype (15 min)

aim for 1-2 prototypes per team

now in your teams

story design

your users’ needs

your solution

client dinnersfocus groups

usability centers

surveysweb analytics

beta testing

pre-release

testing with users...

your testing mindset

use your prototypes as a probe to continue to gain empathy for your usersbe clear what variable you are testing

your testing mindset

use your prototypes as a probe to continue to gain empathy for your usersbe clear what variable you are testing

test: how?

1. establish roles within the team2. set the stage3. let the user experience the prototype4. observe the experience5. check in with the user6. record your learning throughout7. iterate and repeat

+ What worked…

!! Ideas…

- What to improve…

? Questions…

Record your learning!

test: how?

1. establish roles within the team2. set the stage3. let the user experience the prototype4. observe the experience5. check in with the user6. record your learning throughout7. iterate and repeat60 minutes for testing and iterating

story design

it’s a human centered way to communicate

story design

story design

learninguser

need

solutionwhat’s most important in your solution?

what is missing from their life?

who are they?

sum it up. focus on your learning.

happily ever after…

prototyping

your story design

learninguser

need

solutionwhat’s most important in your solution?

what is missing from their life?

who are they?

sum it up. focus on your learning.

happily ever after…

prototyping

your story design

a 90 second story

TO PRINT FOR TEAM SPACES

learninguser

need

solutionwhat’s most important in your solution?

what is missing from their life?

who are they?

sum it up. focus on your learning.

happily ever after…

prototyping

DESIGN.EDUK12 Lab Network Pop Up ClassSaturday Jan 25

HERE TO TEST IDEAS? Join us UPSTAIRS, Studio 2

415.308.6451 if lost