If you're serious about using social media as a marketing tool, here is a six step process (including worksheets) to get you started.
15
Designing A Social Media Campaign A Step-by-Step Life Simplified Marketing Process A Life Simplified Workshop
Transcript
1. Designing A Social Media Campaign A Step-by-Step Life
Simplified Marketing Process A Life Simplified Workshop
2. What Is A Social Media Campaign? A focused, integrated, time
sensitiveeffort to drive a specific result primarily using social
media
3. Step One:Set Goals
4. Designing A Social Media Campaign Social Media Campaign Goal
Setting Worksheet Overall Campaign Goal: Overall Campaign Message:
Campaign Timeframe Start Date:________________________ End
Date:_________________________ Strategic Goal #1: Measurable
Result: Strategic Goal #2: Measurable Result: Strategic Goal #3:
Measurable Result:
5. Step Two:Identify Your Audience
6. Designing a Social Media Campaign Identifying Your Audience
Worksheet Who do you want to talk to in this campaign? Why? Where
do they hang out online? What are they interested in? Why would
they engage in your campaign? What do you know about their
lifestyle? (Where do they live? Married or Single? Kids? Where do
they work? What do they struggle with?)
7. Step Three:Choose Your Vehicle
8. Step Four:Choose Your Media
9. Designing a Social Media Campaign Choosing The Media Social
Media I could use for this campaign: Traditional Media I could use
for this campaign:
10. Step Five:Build Your Plan
11. Designing A Social Media Campaign The Campaign Action Plan
- EXAMPLE Action Media By Whom By When 4 weeks out - Announce Event
Post announcement on Facebook Create email distribution list
Complete communication Plan 3 weeks out 2 weeks out 1 week out
12. Designing A Social Media Campaign Campaign Communication
Plan - EXAMPLE Communication Date By Whom Media Post event 4/12/13
Jen Facebook, Patch.com Submit press release 4/13/13 Jen Media
distribution list
13. Designing A Social Media Campaign Campaign Communication
Plan - EXAMPLESunday Monday Tuesday Wednesday Thursday Friday
Saturday1 2 3 4 5 6 7 Announce event - FB8 9 10 11 12 13 14 Post on
FB and Send invitations Patch.com15 16 17 18 19 20 2122 23 24 25 26
27 2829 30 Event
14. Step Six:Build A Follow-up Plan
15. PRESENTER PAGE:Jen Vondenbrink Jen Vondenbrink is a
business consultant, educator and professional speaker with 25
years of entrepreneurial and corporate experience. She has worked
on local and national training programs. Currently she uses her
expertise to bridge the gap between business and social media.
Follow her on Twitter! @JVsimplified For more information: Website:
http://yourlifesimplified. com