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Proprietary & Confidential | © 2016 Fynd
Product-Org ThinkingDesigning an automated and data-driven organization
January 2016
Farooq Adam
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Co-founder FyndCo-founder Shopsense
Product, Engineering, Growth
PreviouslyBig Data@Opera Solutions
Studied@IIT Bombay
@farooqadam
Disclaimers
- Each startup has to discover their own way of working
- What works for us, might not work for you. Experiences are not translatable
- The tools recommended are not the only ones available
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Org DesignAs a tech startup, the organization is the ‘product’
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Org Design
- Designed for large engineering teams
- Tied closely with key business/customer metrics
- Complete access to all internal data sources
- ML, MySQL, BIME training for everyone
- Read more here
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Product-Org Thinking
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CC: Product to Manage the Consumer Product
- Specific workflows for each team/function
- Every aspect of the consumer product managed here
- Granular user management
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CC: Content Management
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CC: Customer Delight
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CC: Order Fulfillment
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CC: Offers
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ProductivityA minute saved is a minute earned to make your dent in the world
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Productivity Stack
Read more here 13
Slack as Org CLI
- Killed Email: Use Slack as communication hub
- Integrate all apps and services into Slack
- System alerts, summary bots
- Custom command language to run tasks
- Custom data retrieval bots
- 80+ bots running
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Slack: Alerts & Summaries
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Slack: Custom Command Language
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Slack: Data Retrieval
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Devops Automation
Jenkins for building and orchestration
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Ansible for setting up of servers and automated deployment
Provision clusters of machines from a single command from the terminal
Devops Alerts
New Relic + AWS Cloudwatch lets us monitor our infrastructure resources, usage and health
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Anything unusual is pushed to #devops-alerts, and an Email to the service DRI is shot
Hiring Management: Trello
Email, Angel → Zapier → Trello, Slack20
Other Tools
Product and process documentation. Beyond Google docs
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Building Fynd Blog
Poster making tool
Analytics & Growth StackIn God we trust, all others must bring data
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Growth Stack
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Custom Growth Engine
Live Metrics: Geckoboard
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Live Metrics: Geckoboard
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Supply Visualization: BIME
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Brand Traffic Visualizations: BIME
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Demand Visualization: BIME
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Fulfillment SLA: BIME
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Culture@Fynd
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Few things we have realised
- You only build what you know: Keep learning
- Data skills are a must: Train yourself and your team to look deeper
- Founders need to be hands-on: Sets the right the example for everyone
- Start very early: Discipline flows from the top
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