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DATA-INSPIRED CREATIVE
DIGITAL STRATEGY
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DESIGNEXPERIENCE
DATA-INSPIRED CREATIVE: HI, I’M SEAN
1. DATA-INSPIRED CREATIVE: ART & SCIENCE
BALANCE OF FORCES = COMPLEMENTARY OPPOSITES
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1. DATA-INSPIRED CREATIVE: WHAT IS IT?
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DATA INSPIRED
DRIVENINFORMED
3. DATA-INSPIRED CREATIVE: ONLINE EXAMPLE
PERSONALIZED ADS
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1. DATA-INSPIRED CREATIVE: FROM AUTOMATION & SCALE
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1. DATA-INSPIRED CREATIVE: EMOTIONAL CONNECTION
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Algorithms can’t evoke an emotional response - but data can inspire one
2. DATA-INSPIRED CREATIVE: PLANNING FOR CHANGE
STARTS AT THE TOP
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2. DATA-INSPIRED CREATIVE: CULTURE LOCK
“Organizations which design systems… are constrained to produce designs which are copies of the communication structures of these organizations”
- Melvin Conway, 1968
CONWAY’S LAW
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AGILE ADAPTIVE REAL-TIME DYNAMIC NATIVE
CREATIVITY
2. DATA-INSPIRED CREATIVE: NEW RULES
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2. DATA-INSPIRED CREATIVE: PLAN FOR EMPATHY
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1. BOLDER WORK 2. SIMPLER MESSAGES 3. MORE CREATIVE 4. MORE CONTROL 5. NEW IDEAS
3. DATA-INSPIRED CREATIVE: WHAT IT ALLOWS
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3. DATA-INSPIRED CREATIVE: LOOKING AHEAD
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PERSONAL TO CONTEXTUAL TO PREDICTIVE
DATA-INSPIRED CREATIVE: IS THIS THE FUTURE?
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DATA-INSPIRED CREATIVE: OR IS THIS?
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THANK YOUDATA-INSPIRED CREATIVE
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