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Frankly, Green + WebbCreated for: Presented by: Date issued:The Museums’ Association Alyson Webb 15th March 2011
Frankly, Green + Webb
For this presentation I will…
• Consider some of the characteristics of mobile
• Look at some of the opportunities they afford us
• Consider how these impact on the content we need to create
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Mobile’s strength is the opportunity to speak directly to the visitor as they stand in front of the real thing
Frankly, Green + Webb
Keep users’ attention rooted in the space -
not on the screen
Stay focussed on the visitor’s physical and visual experience
Frankly, Green + Webb
Help the visitor make sense of their time in your space
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Use immediate, located language
Frankly, Green + Webb
Look at this
Crouch down and look over there
Frankly, Green + Webb
Physical
We have the opportunity to move our visitors through the scenery, to position them and help them make visual connections and comparisons
Frankly, Green + Webb
Choreograph your visitors
Frankly, Green + Webb
What does it feel like to be a visitor?
Frankly, Green + Webb
Mobile technology is perfect for personal, immediate communiation
A recent survey suggested that most people would rather lose their wallet than their phone
Frankly, Green + Webb
Guide is a ‘whispered confidence’
Eleanor Roosevelt
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Playful & Authentic
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Don’t ignore the Gorilla in the room
Frankly, Green + Webb
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Be clear about what you would like each platform to deliver - then create and deploy content accordingly
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BUT avoid salami slicing
- try completely new strategies
Don’t fear a small budget - there are plenty of opportunities within mobile to create something to a small budget
Frankly, Green + Webb
Which audiences?
Opportunities
Challenges
Looking at your audiences’…
• Attitudes
• Interests
• Needs
Which opportunities…
• Fit with you priorities
• Are appropriate to the technology
What will this take to deliver
• Technology
• Skill
• Resources
Frankly, Green + WebbCreated for: Presented by: Date issued:
Leeds Museums & Galleries Lindsey Green + Alyson Webb 16th November 2010
W: www.franklygreenwebb.com
Frankly, Green + Webb
Credits:
Images: Flckr Commons, National Gallery
Audio: Antenna International,
National Gallery,
Monumenta