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Designing for Cross-Media Channels - Ric Holland

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Designing for Cross-Media Channels by Ric Holland looks at his background leading to a range of industry insights into cross media production and interface design.
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Ric Holland, LAMP Mentor, Adelaide 2 September
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Page 1: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 2: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Designing for Cross Media Channels

An overview of Branding and the ‘Creative Process’

Ric Holland, Mentor LAMP andformer Creative Director IBM Innovation Centre :: Sydney

Page 3: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

•Create a consistent branded experience

Page 4: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Audience Centric Design

Page 5: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

NPWS Intranet

Page 6: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 7: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

Page 16: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

•Create a consistent brand experience

•Simplify navigation (shortest possible path to content)

Page 17: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

12 small, granularwindows, leading toslow, hard to learn,and unnecessarilycomplex interfacesand workflows

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Ric Holland, LAMP Mentor, Adelaide 2 September

A single screen todo everything•simple,•clean,•easy to learn,•minimal support

Page 19: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 20: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 21: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 22: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

•Create a consistent brand experience

•Simplify navigation (shortest possible path to content)

•Make the interactive experience compelling

Page 23: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 24: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

Page 36: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 37: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 38: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 39: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 40: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 41: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 42: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 43: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 44: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

•Create a consistent brand experience

•Simplify navigation (shortest possible path to content)

•Make the interactive experience compelling

•Tips and Insights on the ‘Creative Process’

Page 45: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 46: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 SeptemberThe Center for IBM e-business Innovation :: SYDNEY

What are your business objectives?What is your market(s)?Who are your customers? (audience)And what do they want? (What already works?)Are you the same brand no matter where your customersfind you? - What is your brand position. (Values,Characteristics)Who or what is your competition?How can you give your customers/audience more than theyexpect?How do you measure success?

Page 47: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 SeptemberThe Center for IBM e-business Innovation :: SYDNEY

User Definition, Profiles & Scenarios

Page 48: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 49: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Centres for IBMe-business Innovation

The Innovation Centre

E-business innovation

Experiences

Alliance Partners

Careers

IBM Global Nav header

Contact us

Centres Worldwide

IBM Global Nav footer

Business Executive Resources

Flash auto pop-up sits above HTML content when user goes to “The Innovation Centre” section

Home

About the Innovation Centre

About Innovation Centre (FLASH): Includes information

about the Innovation Centre and CAD drawings.

Rollover states on section of the centre drawings will

appear as rendered – this will navigate to local nav

sections:

Design Studio, Client work, Internet Café, Media Lab,

R&D lab, Maps.

Education

Innovation News

Design Studio Executive Briefing Internet Cafe AV Room Useability Lab Maps

Page 50: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 51: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

•Create a consistent brand experience

•Simplify navigation (shortest possible path to content)

•Make the interactive experience compelling

•Tips and Insights on the ‘Creative Process’

•An exciting future for cross media content design

Page 52: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Page 53: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

Chris Anderson, wired Magazine, Nov 2004

Page 57: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Chris Anderson, wired Magazine, Nov 2004

Page 58: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

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Ric Holland, LAMP Mentor, Adelaide 2 September

Page 65: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

Audience Centric Design

•Ric Holland - 25 years of integrating media

•Graphic Designer 1980

•20 Game Designs and TV Promotions 1985

•4 colour film separations from desktop 1990

•Broadcast quality animation from desktop 1990

•Multimedia and full screen digital video 1994

•CD-ROM interactive games 1995

•Pro-photographic retouching & imaging services 1996

•Successful Pitch of Sydney Olympics web site 1998

Page 66: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September

•HP Internet branding and Value proposition

•HP CD ROM Game style corporate presentation

•Nida Acting College - CR ROM Game style promotion

•Kodak CD ROM Interactive product guide

•Toshiba - interactive sales tools

•Apple - third party products advertising

•Many websites

•Over 2000 Print, Interactive and Integrated media

projects

Page 67: Designing for Cross-Media Channels - Ric Holland

Ric Holland, LAMP Mentor, Adelaide 2 September


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