Date post: | 12-Aug-2015 |
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Design |
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DESIGNING FOR DELIGHT
Hi, I’m Jeremy
Hi, I’m Jeremy
72% prefer “hi” to “hello” - 2014 Study by Huge
A DIGITAL INNOVATION AGENCY
Established 2007 | Independent
Headquarters: San Diego
Los Angeles | Boulder
GOOD DESIGN DELIGHTS
DESIGN WINS
JUST ASK THIS GUY
APPLE’S VALUE SINCE 1996
11,126% Increase
README: OWL DOESN’T WANT TO SEE YOUR PASSWORD
YAHOO WEATHER: FROST ON A COLD DAY
GOOGLE MAPS: STICKMAN CHANGES IN AREA 51
YELP: REFRESH
GRAMMYS R&D
SUNRISE CALENDAR: ICONS CHANGE CONTEXTUALLY
HIPMUNK: VEGAS, BABY!
CRAIGSLIST: PRICE LOW TO HIGH
GOOGLE MAPS: STICKMAN CHANGES IN AREA 51
HOW TO DO IT
CHILDLIKE CREATIVITY
TED TALKS SIR KEN ROBINSON: HOW SCHOOLS KILL CREATIVITY
MAILCHIMP: NERVOUS MONKEY
START OUTSIDE
GOOGLE MAPS: SHADOWS RESPOND REAL TIME
GOOGLE MAPS: BIKE ROUTES SHOW ELEVATION
GOOGLE MAPS: STICKMAN CHANGES IN AREA 51
MAILCHIMP: NERVOUS SEND
BE TRULY HELPFUL
BEANSTALK: HOW LONG WILL IT TAKE TO CRACK YOUR PASSWORD?
BEANSTALK: HOW LONG WILL IT TAKE TO CRACK YOUR PASSWORD?
SLACK: DON’T WAKE YOUR CO-WORKERS
GOOGLE CHROME: INTERNET CONNECTION DOWN? PLAY A GAME.
MAKE MISTAKES FAST
EMBRACE BRAINSTORMING
Yes, and…
EMBRACE BRAINSTORMINGYes = Acceptance
And = Building upon the idea
CONSTRUCTIVE CRITICISM
You’re constructing at the same time that you’re criticizing. You’re building as you’re breaking down, making new pieces
to work with out of the stuff you’ve just ripped apart.
The notes you give should inspire the recipient.
MINDMAPPING
WORK WITH PEOPLE YOU
LIKE AND ADMIRE
PERSONAS
THE TARGET
AUDIENCE IS MALES
AND FEMALES AGED
ZERO AND UP
76% of New Uniques
76% of New Uniques 96% of Multisessions
EXPERIENCE MAPS
Going one step further from Personas, experience maps chronicle all the conditions surrounding a single interaction, including emotion and external circumstances.
EXPERIENCE MAPS
Going one step further from Personas, experience maps chronicle all the conditions surrounding a single interaction, including emotion and external circumstances.
SKETCH LIKE CRAZY!
OLD SCHOOL TOOLS
NEW SCHOOL TOOLS
PROTOTYPES
SIMPLIFY.
Write the story, take out all the good lines,
and see if it still works.
- Ernest Hemingway
“Good design is as little design as possible.”
- Dieter Rams
PATTERNS INFORM
Design patterns are effective due to mass usage and a shared visual lexicon. They increase conversions.
MMMM… HAMBURGER
PATTERNS INFORM
But they are a perfect place to delight.
LIGHTSABERS!
THANKS! Any questions?
www.mjdinteractive.com
P.S. We’re hiring delightful people.