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Design 101Jason Putorti
Lead Designer, mint.com
Follow me @novaurora
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
What is design?
Monday, November 2, 2009
Design isn’t decoration
Monday, November 2, 2009
“What is design? It begins with ideas--ideas based in purpose. It requires a plan or a process. It yields innovation, invention or creation. It is successful if it elicits response--attention, desire, interaction or purchase.”
Joe Duffy
Monday, November 2, 2009
Design is communication
Monday, November 2, 2009
Design is a process
Monday, November 2, 2009
Why Design Matters
Monday, November 2, 2009
Understanding what the consumers want and bringing solutions that will inspire them is the most powerful way to support any business strategy.
Monday, November 2, 2009
Understanding what the consumers want and bringing solutions that will inspire them is the most powerful way to support any business strategy.
Putting consumers and the product at the center of the equation is fundamental to a brand's success.
Monday, November 2, 2009
“[Design is] proof of a company's commitment to people and to innovation.”
Marc Gobé
Monday, November 2, 2009
Early adopter love
Monday, November 2, 2009
"Design is the message. It helps us communicate our strong point of difference. What you say is not as
believable as what you show."
Stig Gustavson
Monday, November 2, 2009
Monday, November 2, 2009
We’re in an emotional economy
Monday, November 2, 2009
People act on emotion
Monday, November 2, 2009
Then back it up with reasoning (maybe)
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Design is a tool to affect emotion
Monday, November 2, 2009
“A relevant and well-designed product will make its way into the world, will be spun across the blogosphere, will be sought after and endorsed in the most emotional fashion as a reward.
Monday, November 2, 2009
“A relevant and well-designed product will make its way into the world, will be spun across the blogosphere, will be sought after and endorsed in the most emotional fashion as a reward.
In an emotional economy, success is judged by a profound and indelible connection with people through sensory experiences.
Monday, November 2, 2009
By forgetting to focus on the way your product will be experienced, and failing to respond to people's need to be stimulated, you #fail their expectations.
Monday, November 2, 2009
By forgetting to focus on the way your product will be experienced, and failing to respond to people's need to be stimulated, you #fail their expectations.
No amount of money can buy the media to fix a boring product, no PR message will work once you lose that trust.
Monday, November 2, 2009
By forgetting to focus on the way your product will be experienced, and failing to respond to people's need to be stimulated, you #fail their expectations.
The best brands of all jam with their consumers to invent and imagine ideas designed for the future.”
Marc GobéAuthor of Emotional Branding
No amount of money can buy the media to fix a boring product, no PR message will work once you lose that trust.
Monday, November 2, 2009
Monday, November 2, 2009
Emotion brand
Monday, November 2, 2009
A brand is not your name
Monday, November 2, 2009
A brand is not your logo
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
A brand is a personality
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Brand is how you feel
Monday, November 2, 2009
P O W E R E D b y S E R V I C E™
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
How can I apply all this to my startup?
Monday, November 2, 2009
Trust is an emotion, affected with design
Monday, November 2, 2009
Create a relationship through interactions
Monday, November 2, 2009
Evoke emotion by being unforgettable
Monday, November 2, 2009
Every interaction is+ or – to brand
Monday, November 2, 2009
Shipping upgrade from Zappos +1
Monday, November 2, 2009
“Tell your friends” email –5
Monday, November 2, 2009
US Airways lost my bags –50
Monday, November 2, 2009
First Mover Advantage
Monday, November 2, 2009
Design wins
Monday, November 2, 2009
Monday, November 2, 2009
Monday, November 2, 2009
Match the aspirations of your
users
Monday, November 2, 2009
Monday, November 2, 2009
How mint.com did it
Monday, November 2, 2009
Engineering-first
Monday, November 2, 2009
Design-first
Monday, November 2, 2009
A designer shouldn’t ‘skin’ the interface
Monday, November 2, 2009
A designer shouldn’t ‘skin’ the interface
A designer should solve the problem
Monday, November 2, 2009
Be the opposite of the competition
Monday, November 2, 2009
Them Us
Colors Red Green
ImageryStock art of
peopleIt’s the product,
stupid
FeaturesLots,
complex UXSimple,
automatic
SetupLots of steps,
friction< 5 minutes
Products 11 1
Monday, November 2, 2009
Design for tasks
Monday, November 2, 2009
Is it good for the user?
Monday, November 2, 2009
Make experience delightful
Monday, November 2, 2009
Show important infohide the rest
Monday, November 2, 2009
Get away from the computer
Monday, November 2, 2009
Our Big Problem
Monday, November 2, 2009
I need your bank passwords.Trust me.
Monday, November 2, 2009
Solution:Be beautiful
Monday, November 2, 2009
Monday, November 2, 2009
Don’t apologize for it
Monday, November 2, 2009
Don’t think of an elephant
Monday, November 2, 2009
Make it a benefit
Monday, November 2, 2009
Be approachable
Monday, November 2, 2009
Monday, November 2, 2009
Overwhelming return
Monday, November 2, 2009
Monday, November 2, 2009
Delight the user when they’ve done
what you want
Monday, November 2, 2009
We focused on experience start to
finish
Monday, November 2, 2009
Q&A
Monday, November 2, 2009