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Explicit Tradeoffs in Designing Market Research RESEARCH DESIGN Muder Chiba
| Date post: | 21-Jan-2017 |
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Marketing |
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Explicit Tradeoffs in Designing Market Research RESEARCH DESIGN
Muder Chiba
QualitativeMethod
QuantitativeMethod
THOUGHTFUL RESEARCH DESIGNQualitative
Mode
Quantitative Mode
DESIGN NEEDS MUST INCORPORATE
EXECUTION AND DELIVERY
REQUIREMENTSDesignExecutionDelivery
THOUGHTFUL RESEARCH DESIGN
STRIKING THE BALANCE
Content Context
Scientific Method
Wisdom Metric Innovation
Cost Quality
STRIKING THE BALANCE
Pure Translations
ColloquialTranslations
Long questionnaire Quality Output
Random Purposive
Design
Execution
THOUGHTFUL RESEARCH DESIGN
Primary Secondary Catchall
Which Information Collection is right for you?
Which Research is right for you?
Market SalesMarketing
STRIKING THE BALANCE
Design
Objective
100 1,000 10,000100,000
Which Sample is right for you?
Which Sampling is right for you?
Purposive
Mixed Mode Stratified
‘Pure ‘ Random
STRIKING THE BALANCE
Practice
Theory
River Panel
IDI Triads FGD EGD
Which Design is right for you?
DipstickAd-Hoc Dipsticks
Timed Dipsticks Continuous
MonadicSeq. Monadic Paired
Block Design
STRIKING THE BALANCE
Simplicity
Complexity
Question based single number
Composite Single number
Derived Single Number
Strategic Complex single number
Which Analytics is right for you?
% and mean scores Crosstab Sequential
DichotomizationMultivariate
Stated Jacquards Chip game Correlation
Correlation Regression Multiple Regression
P2S models
STRIKING THE BALANCE
Socialization
Finesse
MarketComplexity
Decisions
Information Complexity
TRAINING SOLUTIONS FOR
MULTIVALENT THINKING@WORK
