Social Business Summit London 2012 Designing Motivation for Social Experiences
Transcript
Social Business Summit London 2012Designing Motivation for Social Experiences
@Folletto
PsychologyTechnology
Design
HYBRID PROFESSIONAL
By Dan Saffer
People still talking about the "productive vs delightful" split don't have a clue about the human mind.
Delightful makes thingsmore productive.
What is beautiful is usableTractinsky, Katz, Ikar (2000)
How Do People Evaluate a Web Site’s Credibility?Fogg, Sohoo, Danielson, Marable, Stanford, Tauber (2002)
This credibility study showed that people rarely used rigorous criteria when evaluating credibility […] the average consumer paid far more attention to the superficial aspects of a site, such as visual cues, than to its content.”
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Niccolò Machiavelli
Men in general judge more from appearances than from reality.All men have eyes, but few have the gift of penetration.
Descartes' ErrorAntonio Damasio (1994)
Emotion, feeling and biological regulation all play a role in human reason.”
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Useful is not enough.Functional is not enough.
Working is not enough.Usable is not enough.
Human.
Person Professionist&
Behaviour.
THEOPENING
THEFOUNDATION
THEEXECUTION
THEFOUNDATION
Attributed to Henry Ford
If I’d asked peoplewhat they wanted,they’d have askedfor a faster horse.