Designing stuff that matters fast ux bristol 2012 eewei chen darius kumana

@ultraman / @dariuskumana / @UXBristol / #UXBristol

Designing stuff that matters FAST

Eewei Chenwww.eewei.com

@ultraman

Darius Kumanawww.kumana.co.uk

@dariuskumana


Eewei Chen @ultraman / #uxcam #uxcampanel

Form teams Behaviours, motivations, barriers

Value map

User journeys

Presentations

180 minutes

Elevator pitch

Issue a challenge

Customer Segment

Seeing

Pains Gains

Hearing

Thinking and feeling

What does the customer’s environment look like?

What obstacles or challenges does the customer have?What does he hope to acheive,and how might he measure success?

What influences the customer?

What is important to the customer?What are his hopes, dreams, fears?

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Who?

60 minutesChallenge

Form

Which?

Really?Why? How?

Wow!

What?


This is gonna feel rushed ;-)But don’t worry...


“If shot - die dramatically.”

... We have guns!


Design a mobile app to help consumers find more interesting

things to watch on TV

The Challenge...


Some ContextSee your stuff


Jeff can’t find anything to watch on TV

http://aaronwyoung.blogspot.co.uk/

I research on IMDB, movie blogs and You Tube but it takes so long. I want a service that can save me time.

I donʼt just want to watch the latest, most popular movies. I want to be surprised by a good movie I have never seen before.

I may not always want to watch an action movie. I may be in the mood for a romantic comedy instead. It should know how I feel.

No Time

Not in the Mood

Boring


I find it frustrating that I canʼt easily socialise with friends whilst watching tv.

Can’t socialise

Jeff


web mobile

tv

cinema

commutenature

home

shopping

holidaytoilet

work

play

exercise

family

friends

dining

sport

hobbies

school

sleep


Think BigThink Holistic

24/7


You are designing for Mobile...

Smaller screensHeterogenous hardware

Limited input capabilitiesPerformance

Time and locationBattery-life

Voice activationLocation-aware

Touch & gestural interfacesHardware and sensors


Today’s consumers can watch TV on demand whenever and where ever they want. They also support their TV watching experience by interacting and socialising on smart phones, laptops and tablets.

Competition


Point & Know

Crowd sourcing

DIY Health

Mobile advertising

Second screen

Sentiment analysis

Gamification

Geo-Location

Mobile payments

Social media

Trends & opportunities


Work fastNo right or wrong

Be positiveCollaborate but delegate

Breadth not DepthHave fun

Challenge the status quo!

Get ready!


Cross-functional1 person needs to draw

Form 4 teams

10/15


Generate Ideas & Features to help JeffPrioritise features

GOAL

GOALGOAL

Understand Jeff

IDEAIDEAIDEAIDEAIDEA



Difficulty of Implementation

Impa

ct

Quick wins Differentiator

Building blocks

Bin it

15 mins, GO!

Programme guide he can

access from smart phone

that also controls his TV

5 remotes on my table!

15/03


Ability to automatically find and play TV programs from a mobile device

User control from a single device

Jeff wants to save time finding something to watch

MobileTV

Pay for movie previews (+$)

SEM and SEO

Marketing

EPG provision

SEM keyword purchasing (-$)

Programme guide he can access from smart phone that also controls his TV

Business model canvashttp://www.businessmodelgeneration.com/canvas

1/15


MonetiseStart Consume Find Learn Belong

Programme guide he can access from smart phone that also controls his TV

Customer journey prototype

15 mins, GO!

15/5


Elevator Pitch, Prototype walkthroughTell a story. Role-Play? TV Ad?

For people who need information on

the move, the Apple iPhone is a SmartPhone that lets you access

your email and internet , unlike the

Palm Treo , the Apple iPhone removes the fixed keyboard to give

you 40% more room to email and

browse the internet

“Reinventing the phone”+ Strapline

Presentation prep!

5 mins, GO!

5/3x4


1. The problem2. Elevator pitch3. Market opportunity4. Your solution (prototype)5. Business model

6. Technology7. The competition8. Marketing plan9. The team10. Money / Milestones

How to pitch an investorThanks Dave Mclure! @500Startups


Presentations

2 mins + 1 min Q&A GO!


Usability testing

Story map

Story writing and estimation

prioritisation

wire frames

HTML prototype

Resource, cost and delivery plan

Marketing plan

What we did not do

Business Model Canvas Graphic design


Alex Osterwalder@business_design

http://www.businessmodelgeneration.com/

Luke Hohmann@lukehohmann

http://innovationgames.com

Dave Gray@davegray

http://www.davegrayinfo.com

Eewei Chen@ultraman

http://designrecip.es

Thank you. Questions?

Date post:	21-Oct-2014
Category:	Design
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