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Designing Success: 7 Keys to Building a Great Product Design Culture

Date post: 22-Oct-2014
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One of the great aspects of working for a strategy and design agency is the opportunity to work alongside some of the world's best brands to solve challenging problems. In doing so, we have a unique perspective into what makes each of these brands so successful. As diverse as our clients are culturally, organizationally, and from a process perspective, we're able to identify a set of common activities that directly contribute to their success building and delivering great products. In the following presentation, I discuss the seven keys to successful product design.
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DESIGNING SUCCESS 7 Keys to Building a Great Product Design Culture By Mark Opland, Chief Creative Officer September 11, 2014
Transcript
Page 1: Designing Success: 7 Keys to Building a Great Product Design Culture

DESIGNING SUCCESS 7 Keys to Building a Great Product Design Culture

By Mark Opland, Chief Creative Officer

September 11, 2014

Page 2: Designing Success: 7 Keys to Building a Great Product Design Culture

1 CREATE A PLAN FOR SUCCESS

Page 3: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

3

- Bruno Munari

“ ” A designer is a planner with an

aesthetic sense.

1 CREATE A PLAN FOR SUCCESS

Page 4: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

4

Define your vision for success and how you plan to get there.

1 CREATE A PLAN FOR SUCCESS

Page 5: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

5

Always have a process, but don’t be dogmatic about it. When things change, let your process adjust so you can keep moving forward.

1 CREATE A PLAN FOR SUCCESS

Page 6: Designing Success: 7 Keys to Building a Great Product Design Culture

2 RESEARCH

EARLY AND OFTEN

Page 7: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

7

- Jeff Gothelf

Minimize the amount of time you’re

pursuing the wrong hypothesis.

The more wrong paths you can

figure out quickly, the sooner you’ll

find the right path.

2 RESEARCH EARLY AND OFTEN

Page 8: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

8

Test your ideas early and often throughout the product design process.

2 RESEARCH EARLY AND OFTEN

Page 9: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

9

Moderated usability studies are great, but don’t discount lean methods. Even something as simple as a well-timed conversation can uncover valuable insights.

2 RESEARCH EARLY AND OFTEN

Page 10: Designing Success: 7 Keys to Building a Great Product Design Culture

3 DESIGN AS

A TEAM

Page 11: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

11

- Jared Spool

The teams that make everyone

part of their design process benefit

from getting the different

viewpoints in place faster. Inclusive

teams produce better results.

3 DESIGN AS A TEAM

Page 12: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

12

Include those from other disciplines and backgrounds early in the process.

3 DESIGN AS A TEAM

Page 13: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

13

Account for diverse business needs by facilitating workshops or sitting down one-on-one with stakeholders.

3 DESIGN AS A TEAM

Page 14: Designing Success: 7 Keys to Building a Great Product Design Culture

4 FOCUS ON

THE NEEDS

Page 15: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

15

- Thomas J. Watson

Design must reflect the practical

and aesthetic in business but

above all…good design must

primarily serve people.

4 FOCUS ON THE NEEDS

Page 16: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

16

Take your time to understand the problem: the challenges faced by customers, the business case and the constraints of the solution space.

4 FOCUS ON THE NEEDS

Page 17: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

17

Consider using group methods that help establish priorities and focus on tackling the most important issues first.

4 FOCUS ON THE NEEDS

Page 18: Designing Success: 7 Keys to Building a Great Product Design Culture

5 KNOW YOUR

CONSTRAINTS

Photo by Billie Hara available under CC

Page 19: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

19

- Charles Eames

Here is one of the few effective keys

to the design problem — the ability

of the designer to recognize as many

of the constraints as possible —

his willingness and enthusiasm for

working within these constraints.

5 KNOW YOUR CONSTRAINTS

Page 20: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

20

Don’t feel bound by your constraints. Force yourself to try new things and experiment.

5 KNOW YOUR CONSTRAINTS

Page 21: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

21

Use constraints to your advantage by letting them focus your design efforts.

5 KNOW YOUR CONSTRAINTS

Page 22: Designing Success: 7 Keys to Building a Great Product Design Culture

6 COMMUNICATE

BY TOUCH

Page 23: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

23

- Milton Glaser

“ ”

To design is to communicate

clearly by whatever means you

can control or master.

6 COMMUNITCATE BY TOUCH

Page 24: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

24

Don’t skip out on sketching. Good solutions can be clearly shown on whiteboards and scrap paper.

6 COMMUNITCATE BY TOUCH

Page 25: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

25

Use prototypes as a cost-effective way to test your assumptions and uncover issues you may not have considered.

6 COMMUNITCATE BY TOUCH

Page 26: Designing Success: 7 Keys to Building a Great Product Design Culture

7 STAY INSPIRED

Page 27: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

27

- Anonymous

“ ”

The ones who are crazy enough to

think they can change the world,

are the ones that do.

7 STAY INSPIRED

Page 28: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

28

Have a builder mentality. Enjoy creating new things and be energized by the creative process itself.

7 STAY INSPIRED

Page 29: Designing Success: 7 Keys to Building a Great Product Design Culture

7 Keys to Designing Success

29

Remember to harness your creativity to build products and services that enrich peoples’ lives.

7 STAY INSPIRED

Page 30: Designing Success: 7 Keys to Building a Great Product Design Culture

THANK YOU

Chief Creative Officer

[email protected]

510.277.3400 x712

www.comradeagency.com

MARK OPLAND


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