Date post: | 19-Jun-2015 |
Category: |
Design |
Upload: | glennette-clark-mba |
View: | 281 times |
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DESIGNING WITH EMPATHY
Tools for User Experience & Designing for Context
“At the end of the day people won't remember what you said or did, they will remember how you made them feel.”
― Maya Angelou
TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO KNOW WHO YOU ARE
DESIGNING FOR.
Glennette Clark @glennette 202-683-9508
THE PERSONA
Glennette Clark @glennette 202-683-9508
TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO SEE
THINGS FROM THEIR POINT OF VIEW.
Glennette Clark @glennette 202-683-9508
THE EMPATHY MAP
www.XPLANE.comGlennette Clark @glennette 202-683-9508
TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE TO
ASSESS AND UNDERSTAND THE CONTEXT.
Glennette Clark @glennette 202-683-9508
THE CONTEXT MAP
Glennette Clark @glennette 202-683-9508
Socio-Cultural
Information
DevicePhysical
TO EFFECTIVELY DESIGN FOR SOMEONE, YOU HAVE
TO UNDERSTAND THE PROBLEM.
Glennette Clark @glennette 202-683-9508
THE PROBLEM STATEMENT
I,
I want to
So that I can
[Insert Name]
[Do Something]
[Achieve a Goal]
Glennette Clark @glennette 202-683-9508
EMPATHETIC DESIGN TOOLKIT
+ +
Glennette Clark @glennette 202-683-9508
+
Persona Empathy Map Context Map
I,
I want to
So that I can
[Insert Name]
[Do Something]
[Achieve a Goal]
Problem Statement
Glennette ClarkSenior UX Consultant
Aquilent@glennette
202-683-9508
Questions?