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Designing With Vision

Date post: 17-Aug-2014
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Designing with Vision Dave Cortright Interaction Designer
Transcript
Page 1: Designing With Vision

Designing with Vision

Dave Cortright Interaction Designer

Page 2: Designing With Vision

I am a designer.

Page 3: Designing With Vision

However,

I am not just a designer.

Page 4: Designing With Vision

I am a problem solver.

Page 5: Designing With Vision

solution problem

Page 6: Designing With Vision

solution problem

Page 7: Designing With Vision

solution problem

Page 8: Designing With Vision

solution problem

The best thing you can do for any project: Separate the problem from the solution.

Or said another way…

Page 9: Designing With Vision

First define the problem, Then design a solution.

Page 10: Designing With Vision

The “Money” Slide

First define the problem, Then design a solution.

If you walk away with nothing else from these slides, remember this.

Page 11: Designing With Vision

Defining the problem is the most important task for any project.

Page 12: Designing With Vision

Defining the problem is more important than designing a solution.

Page 13: Designing With Vision

If I had 20 days to solve a problem,

I would take 19 days to define it.

—Albert Einstein

Page 14: Designing With Vision

Imagine taking a vacation.

Page 15: Designing With Vision

Would you get in your car and just start driving?

Page 16: Designing With Vision

If you did, you’d eventually look up & find yourself here.

Page 17: Designing With Vision

Nowhere.

Page 18: Designing With Vision

If you don’t know where you’re going, how will you know when you arrive?

Page 19: Designing With Vision

The same is true for any design project.

Page 20: Designing With Vision

Great design doesn’t matter if you’re solving the wrong problem.

Page 21: Designing With Vision
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A vision statement defines the problem.

Page 24: Designing With Vision

What makes a great vision?

Page 25: Designing With Vision

Focus on people.

Page 26: Designing With Vision

Give people what they want.

Page 27: Designing With Vision

People want outcomes.

Page 28: Designing With Vision

People do not want: · tools · artifacts · features · technology · cool · new

Page 29: Designing With Vision

People do not want a hammer.

Page 30: Designing With Vision
Page 31: Designing With Vision

A hammer is just one of many possible ways to achieve the desired outcome.

Page 32: Designing With Vision

Don’t jump to solutions in the vision.

There will be time for that during design.

Page 33: Designing With Vision

The final component of a great vision…

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Order the items in a stack-ranked list.

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Not everything can be top priority.

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1.  Secure your own oxygen mask.

2. Assist others.

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Sadly, if it came down to it…

1.  Secure your own oxygen mask.

2. Assist others.

Page 38: Designing With Vision

So, a great vision is… Focused on people Defined by outcomes they want Ordered in a stack-ranked list

Page 39: Designing With Vision

38 slides on product vision.

What about design?

Page 40: Designing With Vision

Great vision leads to

great design.

Page 41: Designing With Vision

Great design embodies the essence of the vision.

Page 42: Designing With Vision

From a well-crafted vision, the design simply,

falls out.

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If this is the space of all possible design solutions…

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then every constraint you add…

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to your vision…

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further reduces the design space…

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until you are left with..

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A very manageable design space.

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It’s a space, not a point; There are multiple design solutions.

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But any design solution within this space

is sufficient.

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And since the space is so small, finding a design solution is easy.

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And since the space is so small, finding a design solution is easy.

>

relatively

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Keep your design simple.

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Everything should be made as simple as possible, but no simpler.

—Albert Einstein

Page 55: Designing With Vision

Simplify

1.  The simplest way to achieve simplicity is through thoughtful reduction.

10. Simplicity is about subtracting the obvious, and adding the meaningful.

The Laws of Simplicity by John Maeda

Page 56: Designing With Vision

When in doubt, leave it out.

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Justify every pixel.

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Justify every interaction.

Page 59: Designing With Vision

A great vision is… Focused on people Defined by outcomes they want Ordered in a stack-ranked list

and it leads to…

Page 60: Designing With Vision

A great design, which... Embodies the vision’s essence Is as simple as possible

In summary, and suitable for printing…

Page 61: Designing With Vision

Great vision Focused on people

Defined by outcomes they want

Ordered in a stack-ranked list

Great design Embodies the vision’s essence As simple as possible

defi

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the

pro

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Dave Cortright http://davecortright.com

[email protected]


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