Designing Your Annual Board Appeal

Building Your Annual Board Appeal

2014Linda Lysakowski, ACFRE

President, Linda Lysakowski, LLC

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

How Does Your Board View Fundraising?

The “Tin Cup” mentality?A necessary evil?We don’t need it.

Not my job!I don’t know how.

I don’t want to bug my friends!


Why is Board Giving Important to Your Fundraising?

o They have a fiduciary responsibility for the organization!

o They are volunteers!o They lend credibility to the organization!o Funders expect it!o They care (or should care), more than anyone else,

about the organization!


Helping Board MembersUnderstand Their Role

o Board Recruitmento The Development Committee o The Board Appealo Board Educationo Brainstorming


Board Giving—The Board Appeal

100%

Meaningful Levels

Early Commitment


Board Giving—The Board Appeal

100% means 100%--every board member must give:

What if they cannot afford to give?

What if they don’t want to give?

Back to board recruitment


Board Giving—The Board AppealMeaningful Levels:

Is it $500, $1,000, $5,000?

Is it give or get?

Back to board recruitment


Board Giving—The Board AppealEarly Commitment

Fundraising from the inside out

Look at your development calendar

Look at your fiscal year


Designing Your Board Appealo Start with the Chair—who asks the chair?o Evaluate Board Giving Potential—use major gift

strategieso Prepare Materials—a good tool to useo Creating a Philanthropic Environment—is

fundraising important in your organization?o Ask Board Members Personally—the five to one rule


Designing Your Board Appealo Start with the Chair—who asks the chair?o Evaluate Board Giving Potential—use major gift

strategieso Prepare Materials—a good tool to useo Creating a Philanthropic Environment—is

fundraising important in your organization?o Ask Board Members Personally—the five to one rule


Who Asks the Boardo Start with the Chair—who asks the chair?o Ask Board Members Personally—the five to one

rule o An asker must a giver be!


Special Offers• Special offer on Board Boot Camp

$1,000 plus travel expenses if booked before July, 2014 and held by December 31, 2014

• 15% Discount on Fundraising for the GENIUS, 2nd edition or YOU and Your Nonprofit Board if purchased by July 31 2014: use discount code:

linda2014books at www.CharityChannel.com


Questions


Thank YouContact Linda at [email protected]

www.lindalysakowski.com


Date post:	07-May-2015
Category:	Government & Nonprofit
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Designing Your Annual Board Appeal

Government & Nonprofit