TAKING DESIGN EDUCATIONOUT OF THE BOX

TAKING DESIGN EDUCATIONOUT OF THE BOX

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SO WHY GRADUATE AS A DESIGNER?

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DESIGNOMISTWHEN YOU CAN GRADUATE AS A

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The world is changing fast and so is the design industry, to respond to its evolving needs.

Only design practitioners really understand the market and have the necessary knowledge and skill sets to respond to it.

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THE MOST ADVANCED KNOWLEDGE RESIDES WITHTHE DESIGN PROFESSIONALS

When it comes to the knowledge of design processes and required skill sets in the day-to-day working of a design and communication firm, design practitioners working in design studios are way ahead than anyone else.

They are the ones interacting with the clients and consumers and producing competitive design solutions from increasingly discerning clients.

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The need of the hour is an education platform that’s progressive and relevant to today’s agency and clients’ requirements. A learning platform that keeps pace with technology, trends, concepts and skill set innovations.

AS DEMAND FOR GOOD DESIGN GROWS, SO DOES THE NEED FOR DESIGNERS WHO HAVE EXCEPTIONAL STRATEGIC, CONCEPTUAL AND CRAFT SKILLS.

DLA TRADITIONAL CLASSROOMEDUCATION

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Academic Progress

Current Knowledge

Basic Skill Sets

Customized Education

Market SpaceUnderstanding

Graduate with 2 yearsWork Experience

One-on-one TeachingProgramme

TAKING THEMOUNTAIN

TO MUHAMMAD

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As the design practitioners can’t actively involve with current educational formats, DLA takes students to them, to learn from the source.

It provides students with an opportunity to work on real life projects, under senior mentorship of some of the most prominent names in the field of design.

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DESIGNOMICS LIVE ACADEMYAN IDEA WHOSE TIME HAS COME

dla

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DLA IS AN INITIATIVE OF

A knowledge platform launched in 2009 to endorse and promote the value of design lead innovation in business. Designomics, an initiative endorsed by India Design Council, has been actively involved in raising awareness and establishing the value of good design through various initiatives including a TV series on Bloomberg UTV, a widely acclaimed annual awards presentation to recognize businesses that have used design to grow successfully and a corporate design education initiative, Designomics Executive Learning.

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To take this mandate further, Designomics Live Academy is instituted to promote excellence in design education amongst design students, through intense interface and mentoring from India's leading Design houses. This unique concept focuses on grooming the Designers with real life exposure and well rounded learning of Design strategy, creativity and management.

In collaboration with

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WELCOME TO A DESIGN SCHOOL WHICH DOESN’TEND WITH A JOB IN HAND, IT BEGINS WITH ONE.

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Designomics Live Academy (DLA) aims to take education out of the classroomand into leading Design houses where learning takes place under experienced, well-established design practitioners on real projects for discerning clients.

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INSIGHT

SKILLEXPERTISE

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LEARNING WITH THE MASTERS, through an education platform that promises the finest

Insight ExpertiseSkill

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NURTURING FURTURE-READY GRADUATES

DLA nurtures future and industry ready graduates to develop professional portfolios while they acquire essential skills of research, strategy, creativity, design understanding, client interfacing and business management.

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The end objective is to have students graduate with professional portfolios and help them acquire professional skills which would enable them to become crucial contributors to their employers immediately.

Giving them an edge in terms of employment options and enabling them to command a premium that matches their portfolio. Graduates from DLA would be future-ready and are current with holistic global and local trends.

SPECIALIZATIONS: Brand Strategy, Brand Identity, Digital, Packaging, Environmental Branding and Communication

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DLA PROVIDES A PRIVATE DIPLOMA COURSEACROSS

DURATION: 2 years (4 semesters)

INTAKE: January / July

LOCATION: Mumbai, Pune, Bengaluru and Delhi

A GAMUT OF SPECIALIZATIONS

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THE CRAFT OF GOOD DESIGN

Today, design impacts every aspect of our lives in ways, we are usually unaware of. DLA is the perfect platform for students to learn the role of design and how good design simplifies your life while also being aesthetically pleasing. At DLA, students will be exposed to the vast gamut of design, ranging from branding and communication to environment and packaging design, from graphic design to typography and digital solutions; all of which are important aspects of creating a strong brand.

A�er all, only that design which is good for a business is good design.

* Course content may vary according to student programs and current projects

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DLA HELPS STUDENTS GET AN ALL ROUND LEARNING EXPERIENCEIN THE DESIGN DOMAIN SPECIALIZATION THEY CHOOSE

PROJECTEXECUTION

PROFESSIONALPORTFOLIOS

DESIGNMANAGEMENT

PROCESS

DESIGNCRAFT

DESIGN THINKINGIDEATION & INNOVATION

RESEARCH &STRATEGY

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DLAELECTIVES

COMMUNICATION

DIGITAL

PACKAGING

ENVIRONMENT/RETAIL

PRODUCTDESIGN

STRATEGIC BRAND

IDENTITY

SPECIALIZATIONS OFFERED BY DLA

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THE DESIGN PROCESS

DLA follows a four-step process of Brand Assessment, Design Insight, Concept Creation and Design roll-out Management. This ensures solutions where design works towards the larger evolution of a client’s brand and the business as a whole.

1. BRAND ASSESSMENT

An environment scan to understand the Business, Cultural and Customer context in the perspective of a brand’s ambitions and potential for growth.

2. DESIGN INSIGHT

The skill to identify and build on an insight from a vast body of information is what di�erentiates the brightest creative people of our times.

3. CONCEPT CREATION

Creation of a verbal and visual expression based on an e�ective strategy, to build sustainable communication architecture.

4. DESIGN ROLL-OUT MANAGEMENT

Walking a creative idea to execution and ensuring ongoing integrity of brand values.

services geared towards bringing "Hit" products and communication to market with optimum costs and turn times. With their evolved proprietary design process that focusses on 2 areas; fulfilling customer’s aspirations and creating technically sound products. Design Directions deliver

enhances the overall brand perception.

LOCATION: Pune

THE EVOLUTIONOF A DLA

GRADUATE

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SEMESTER 1

The first semester at DLA helps students hone their skills in design So�ware such as Adobe Photoshop and Illustrator, which will allow them to learn or brush up their skills and introduce them to creative conceptual thinking. The course will equip them with the knowledge and skills required to excel in the Diploma course.

DESIGNSOFTWARES

CONCEPTUALTHINKING

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SEMESTER 2

Students will take on primary responsibilities on real projects. While under the guidance of their mentors, they will take on a more active role in creative ideation and execution of these ideas.

CREATIVEIDEATION

CREATIVEEXECUTION

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SEMESTER 3

Students will be exposed to the Business of Design. They will be an active part of the processes that go into understanding creative briefs, creative ideation, articulation of ideas, preparing presentations, strategy and production management. They will also be a live partner in real projects for real clients. They will be taught to handle limited responsibility on these projects under the guidance of their mentors.

LEARN BUSINESSOF DESIGN

STRATEGYDEVELOPMENT

PRODUCTIONMANAGEMENT

SEMESTER 4

Students will take on end-to-end responsibilities of projects, right from the first client briefing and conceptualisation, to making client presentations and execution of the project deliverables. Students will finally evolve and fit into the role of a team-leader, where they will lead and mentor a team along with their senior mentors, while still working hands-on, on live projects.

Additionally, students will also have an opportunity to avail performance based remunerations on the success of their projects in the fourth semester of their diploma.

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END-TO-ENDRESPONSIBILITY

TEAMLEADER

PERFORMANCE BASEDREMUNERATION

LIVE PROJECTS

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YOUR FRIENDS WAIT TO GRADUATE TO START A CAREER. YOU START A CAREER AND THEN GRADUATE.

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AGENCIES ON BOARDACROSS MUMBAI, BENGALURU, DELHI, PUNE

Design DirectionElephant DesignLokus DesignTaprootEureka Moment DesignDY WorksNH1 DesignIDIOM DESIGNASDS DesignStudio ABD Design

Some of the agencies already on board

Vyas Giannetti creativeand more coming in...

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DESIGN DIRECTIONS

services geared towards bringing "Hit" products and communication to market with optimum costs and turn times. With their evolved proprietary design process that focusses on 2 areas; fulfilling customer’s aspirations and creating technically sound products. Design Directions deliver

enhances the overall brand perception.

LOCATION : Pune

SPECIALIZATION: Brand Strategy and Identity, Product Design and Digital UI and web

CLIENTELE SNAPSHOT: Tata Group, Mahindra Group, Reliance Group,

AWARDS : Business World & NID Design Excellence Awards, CII Design Excellence, Designomics

LINKS : http://www.designdirections.net/

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ELEPHANT DESIGN

Built on the pillars of Innovation, Collaboration and Accountability, Elephant is a strategic design and innovation consultancy that has consistently delivered ideas and solutions that have come alive as winners in emerging markets. Elephant’s comprehensive knowledge of Indian consumers coupled with their global network of thought leaders has continued success

LOCATION : Pune

SPECIALIZATION : Innovation Strategy, Strategic Branding, Product Design, Environment Design, Sports Branding and Retail Spaces

CLIENTELE SNAPSHOT : Bajaj Auto, Britannia, Commonwealth Games Federation, Reliance Group, Mahindra Group, Procter & Gamble, Tata Consultancy Services, and Wipro.

AWARDS : Designomics, CII Design Excellence Awards

LINKS : http://www.elephantdesign.com/

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LOKUS DESIGN

The only design consulting company that has been certified by a global agency

categories Lokusdesign, the growth catalyst, is a leading, Global Design Consulting Company. Lokus bases their success on their excellent team capabilities and proprietary processes.

LOCATION: Pune

SPECIALIZATION: Brand Strategy and Identity Design, Packaging and Innovation Consulting

CLIENTELE SNAPSHOT: ITC, Cadbury, Tata, LG, Unilever, Raymond, Pfizer, British Petroleum

LINKS: http://www.lokusdesign.com/

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TAPROOT

Taproot India, now a part of the Japanese advertising giant Dentsu, was set up in 2009 by Agnello Dias and Santosh Padhi, considered to be two of the most influential people in Indian Advertising. Within three years of its existence, the agency was one of Cannes Lions top 20 independent agencies across the globe.

LOCATION: Mumbai

SPECIALIZATION: Advertising, Branding/Brand Consultancy, Graphic Design, Live Events and PR

CLIENTELE SNAPSHOT: PepsiCo, Airtel, The Times of India, Polycab, Marico, Karbonn Mobiles, Mumbai Mirror, Nirma and NourishCo.

AWARDS

LINKS: http://www.taprootindia.co.in/

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EUREKA MOMENT DESIGN

Eureka Moment Design Company works on niche design projects that would benefit from its multi-disciplinary design team. Eumo has invested

delivering consistently superior design solutions.

LOCATION: Mumbai

SPECIALIZATION: Strategic Branding, Environment Design, Digital and Retail Spaces

CLIENTELE SNAPSHOT: Tata Group, Mahindra Group, Reliance Group,

AWARDS: Designomics

LINK: http://www.eumo.in/

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DY WORKS

Founded in 1997, DY Works is India’s oldest and Asia Pacific’s largest brand strategy and brand design firm. Using semiotics to both, decode markets and consumers, DY Works builds brands rooted in culture. DY believes, by nurtuting creative thinking processes and pursuing original and organic thinking, ordinary people can do extra-ordinary things.

LOCATION : Mumbai, Delhi

SPECIALIZATION : Brand Strategy, Brand Identity and Packaging

CLIENTELE SNAPSHOT : Amul, Coca Cola, Colgate, Dabur, ITC, Pepsi Co, Tata Group and Unilever

AWARDS : The Internationalists Awards for Innovation in Media, CII Design Excellence Awards, Designomics, World Brand Congress

LINKS : http://www.dyworks.in/

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NH1 DESIGN

Founded in 2013 by Neha Tulsian, NH1 Design is an award winning Brand and Design consultancy based out of Delhi. NH1 Design believes design is not just a form or an idea, but an approach to creative problem solving and the journey is as important as the destination.

LOCATION : Delhi

SPECIALIZATION : Brand Strategy, Brand Identity, Digital and Print

CLIENTELE SNAPSHOT : The Birthplace, Medi Counsel, British Council,Not so serious.

AWARDS : Designomics, Kyoorious D&AD

LINKS : http://nh1design.com/

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IDIOM DESIGN

Co-founded by Sonia Manchanda, Idiom is a design house with a multi-disciplinary team of design thinkers and doers. Idiom incubates business ideas, ideas for societal transformation and ideas on life and living. And delivers them as strategy, design, transformational tools, processes and ready-to-run businesses.

LOCATION : Bengaluru

SPECIALIZATION : Design, Brand Strategy and Identity, Space Design and packaging

CLIENTELE SNAPSHOT : Manipal Group, Adlabs, Cisco Systems, Levis, Wipro, Future Group and Commonwealth Games 2010

AWARDS : VMRD Retail Design Awards, Star Retailer Design Awards, Designomics

LINKS : http://www.idiom.co.in/home.html

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RJB ARCHITECTS PRIVATE LTD.

RJB Design - Founded by Ratan J. Batliboi, believes in an integrated approachto design by challenging conventional beliefs of aesthetics and planning.It engages with a multiplicity of interdisciplinary issues concerning cost e�icient,e�ective solutions which have the characteristic hallmark of good design.

LOCATION : Mumbai

SPECIALIZATION : Urban Design and Planning, Architecture, Interior Design, Retail Design

CLIENTELE SNAPSHOT : Reliance, Delhi Tourism, Tata InternationalVSNL, Godrej Eternia, MSRDC

LINKS : http://rjbx.in/home.html

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ASDS DESIGN

Ajay Shah is a graduate of The National Institute of Design. Ahmedabad, INDIA. Although he specialized in furniture design, his urge for setting new references has led him to design the first gaming center, the first commercial food court, automated dispensing kiosks and several other design products and formats in the country.

ASDS’s stationery brand, Rubberband and furniture are popular throughout the world.

LOCATION : Mumbai

SPECIALIZATION : Naming and Identity, Packaging design, Interior

CLIENTELE SNAPSHOT : Phoenix, Wrangler, PVR Cinemas

LINKS : http://www.asdswow.com/projects.php

space design, Furniture design, Product development

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Studio ABD

At Studio ABD, we design from our heart. Emotion underlines our products, giving them poetic and inspired meaning. They connect deeply with the user by telling vivid stories, by overlaying the familiar with the new and surprising. We believe in celebrating creativity that combines fragments of Indian tradition with cutting-edge technology, and fuse cultural motifs with new age thinking. This conjures up sophisticated products that resonate with India’s rich past. Propelled by humor, cra�, rituals, people, situations and Indian heritage, we create products that speak a unique language - an Indian design vocabulary.

LOCATION : Bengaluru

SPECIALIZATION : Product Design

CLIENTELE SNAPSHOT: Titan Industries, BPL Industries

LINKS http://www.studioabd.in/about-recognition.html

AWARDS : Elle Deco International Design Awards, Design for Asia Awards,BusinessWeek-NID Design Brilliance Award

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VYAS GIANNETTI CREATIVE

VGC, founded by Preeti Vyas is an integrated Brand Design and Communications consultancy, operating since 1997 with o�ices in Mumbai and Bengaluru. Ranked amongst India’s top design agencies by Economic Times and one of India’s Greatest Brand Builders by CMO Asia. It is known for its cutting-edge strategy based design solutions across a well rounded ecology of expressions.VGC’s belief, ‘Only that Design which is good for your business is good Design’, has helped them earn the trust of some of India’s biggest business houses.

LOCATION : Mumbai, Bengaluru

SPECIALIZATION : Brand Strategy, Brand Identity, Digital, Packaging,

CLIENTELE SNAPSHOT : Aditya Birla Group, TJ Brew Works, Foster’s, Impact Magazine, The Park Hotels, House of Hiranandani.

AWARDS : Cannes, Designomics

LINKS : http://www.vgc.in/

Environmental Branding and Communication

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AYESHA ADIL VGCGraduate DLA

PILOT BATCHSTUDENT TESTIMONIAL

For someone with no design background but just a keen love for design, I cameto DLA with no portfolio but simply the focus on learning. Now I am at a position to handle accounts on my own, interact with clients and see projects through to their final outcome while also gaining an understanding of the business design and strategic thinking. Learning to be responsible for the work that you do becomes a natural process.

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DEVI GIANNETTI FoxymoronFinal year DLA

PILOT BATCHSTUDENT TESTIMONIALDesign is a field that must be at par,

constantly, with the happenings of the industry. I feel, to be a successful Designer it is most important to expose oneself to as much as possible. I have spent 2 years studying in one of India’s leading Design Institutes, but transferred to DLA as I felt learning is done best on the job. These last 4 months have taught me much more than I could imagine. I have finally found the inspiration I had been seeking, and most importantly I have fallen in love with Design.

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Preeti VyasChairwoman,

Vyas Giannetti Creative (VGC)Mumbai, Bengaluru

CHIEF MENTOR

Graduate from Asia’s premier Design school, the National Institute of Design (NID)Specializing in Graphic Design and Visual Communication, embarked on a dual career path, gliding through Advertising while powering Specialized Design projects. Her belief in high quality creative solutions developed by strategic thinking has established her as one of India’s foremost authorities on design. Preeti has also curated and presented a show on Design called Designomics on Bloomberg UTV, interviewing Design savvy captains of Industry.

Awards and Recognitions:Founder of DesignomicsNamed as one of the top creative minds by The Economic TimesMember of the Indian Design CouncilInvited on the jury for the Cannes Festival twice, the New York Festival and the Dubai LynxNamed amongst the 50 most influential women by Impact, Verve and Business Today

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Shanoo BhatiaChairperson,

Eureka Moment

Neha TulsianFounder,

NH 1 Design

Vikas SatwalekarExecutive Director,

National Institute of Design

Santosh PadhiCOO and co-founder,

Taproot India

COUNCIL OF FACULTY

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Shekhar BadveFounder Director,

Lokus Design

Sonia ManchandaCo Founder &

Principal Designer,IDIOM

Ashwini DeshpandeFounder Director &Principal Designer,

Elephant Design

Santosh DesaiMD & CEO,

Futurebrands

COUNCIL OF FACULTY

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Satish GokhaleFounder,

Design Directions

Alpana ParidaPresident,DY Works

Anil MathurCOO,

Godrej and Boyce

Ratan J. BatliboiOwner,

RJB, Architecture and Planning

COUNCIL OF FACULTY

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HOW TO APPLY

COURSE INTAKEIn order to keep the training personal and on a one-to-one basis, DLA will o�er only a select few seats in Mumbai, Pune, Bengaluru and Delhi.

APPLICATION ELIGIBILITYStudents with one or two years of formal design education, who have grasped the fundamentals of design thinking and learnt primary so�ware and hand-skills can transfer to Designomics Live Academy. Their entry position for course work will be fixed according to their learning levels. DLA is flexible about finding a fit with students’ prior experience and their future plans.

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PROCEDURE FOR SELECTION All applicants will have to submit a digital portfolio/presentation that showcases their conceptual and creative skills as well as an essay of 250 to 300 words on “How design can make a di�erence”. All short listed applicants will have to appear for a personal interview. IMPORTANT DATES January Intake: 25th NovemberJuly Intake: 7th JunePlease check final admission dates with the Academic Coordinator.

FOR FURTHER INFORMATIONContact: Hemang Trivedi at +91-98676 39363, +91-81080 09980Email: hemang.trivedi@designomics.in

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TO KNOW MORE ABOUT DLA GET IN TOUCH

CALL US:+91-98676 39363, +91-81080 09980

E-MAIL US:hemang.trivedi@designomics.in

WEBSITE:dla.designomics.in

CONNECT ON FACEBOOK:

ADMIN OFFICE:

https://www.facebook.com/designomics.india.1?fref=ts

A3/105, Dhanraj Industrial Estate, Shah & Nahar Compound, Sitaram Jadhav Marg, Lower Parel (W) Mumbai 400 013

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THE ARE

Thank you