Online Marketing Plan

Project Overview

Objective?

Goal

Scope of this project

Website Development

Our customer-oriented and quality-driven approach separates us from typical web

development company in Bangalore. With experience of building several websites, we

have been able to build the reputation, assuring positive return over client’s investment.

So, if you are curious about your web development success, we can get you there. As

one of the fastest growing web development company in Bangalore, we endeavor to

deliver quality web solutions using different web technologies and our vast experience.

Our Web Development Services Include:Web Application Development.

PHP Development.

Portal Development

CMS Solutions

E-Commerce Solutions.

Website Portfolio

Why Search Engine Optimization?

We focus on your domain popularity on the web and on other useful elements that are helpful for Search Engine Optimization & Marketing.

Observations :

• Website has page rank 0.

• It looks like website does not have much traffic.

• Bad Alexa rank and Compete rank.

• No directory listing found on Yahoo & Dmoz directory.

• The website have few back links.

• The website does not have clean and validated code as per W3C Standards.

• Error page need to be customized.

• Meta tags not found, need to Optimize.

• H-ref title tags, alt tags are missing in few image and links. Need to carry tags

optimization.

• XML feeds need to be generated and populated.

• Cannibalization found need to be fixed.

Search Engine Optimization

Following will be done to increase the search engine visibility of the website:

• In-depth keyword analysis with a focus on

service specific keywords

• Proper business and competitor analysis

• On – Page Optimization activities

• Unique keyword-rich page titles.

• Optimized meta data and keyword-rich

descriptions

• Creation and optimization of header tags.

• Image Optimization

• Tags Optimization

• Internal Textual Linking

• Cannibalization

• Error page customization.

• Link titles addition and optimization

• Effective utilization of link anchor texts.

• XML feeds creation and syndication

• Increase link popularity and web

popularity

• Article creation and syndication

• Local Business Listings

Action Plan

Phase I

Site Analysis

Business Analysis

Competitor Analysis

Keyword Analysis

Phase II

On Page Optimization

Meta Optimization

Image Optimization

Tags Optimization

Link titles addition

Internal textual linking

Phase III

XML Feeds Creation & Syndication

Error page customization

Canonicalization

Directory Submissions

Link Building

Article Syndication

Phase IV

Social Media Optimization

Social Book marking

Social Networking

Local Business Listings

Local Maps Optimization

SEO Plan & Pricing

SEO Plan & Pricing

Social Media Optimization

INCLUDES:

Creation and Management of Company Profile Pages.

Manage Postings and Designs.

Comment Monitoring.

Daily Monitoring including Holidays.

Campaign Design, Creation and Management.

SMO Planning

Deliverables

Face book is 1st choice of Social media Marketing

Facebook Page

Current Statistics

•3 out of 4 people use social networks

regularly.

•Social media has overtaken email as

the #1 activity on the web

-17% of all web usage

-There are over 200 million blogs

--900,000 blogs posted every day

-34% post opinions about companies,

brands, and products

-93% of social media used believe

companies should have q presence in

social media

Everyday on FBMOver 100 million impressions served150 campaigns managedOne click per second

What FBM Does

Divides large audience into smaller groupsDelivers relevant messages to each groupUsers pixels to track conversions Only keeps performing ads

Looking Ahead

When is the next Step?

Meeting to finalize Budgets.

Known risks and issues?

Communication delays

What are the immediate next steps?

Creating Campaigns and tracking systems.

Lets Start: