psp : public service pronouncement

jayson

mai

min

rachel

s c r e a m i n g l o u d e s t t o g e t h e r

location: williamsburg

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N 3rd st

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context: visual language

precedents: visual language

Public Service Pronoucement: Service Idea

NOW

ACTION

FUTURE:

EXISTSPSP is a method for people to be thoughtful about how they impact their environment using the local visual language.

PSP takes the existing graphic language of central Williamsburg and asks people to act. The very process of acting and comment-ing makes people reflect on their tacit, local knowledge and makes it public. PSP cap-tures the disseminated knowledge and de-codes its use of irony, subversiveness, sin-cerity and appropriation of preexisting vernacular.

We are interested in transplanting our codification of the Williamsburg visual vernacular into other envi-ronments and potentially producing toolkits for understanding irony or producing stickers specific to other unique urban environments.

What if you were bombarded with with visual images of personal expression rather than corporate expression? What if every time an advertisement went up in your neighborhood it was covered in mockery overnight? And what if the businesses and community mirrored that ethos and helped its proliferation?

visual element: IDENTIFYING PROBLEMS

visual element: SENSE OF PLACE

visual element: OWNERSHIP

visual element: IRONY

visual element: CAUTION

visual element: EXPRESSION

demographic bell curve

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cultural valuesp

articipatio

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ecology map: phase 1

profile : kendra

Rachel, Mai, Min & Jay

SHIT’S HAPPENING...The Scene

The Elements:

The Players

Who: Kendra, an actress and yoga instruc-tor who works at a speakeasy, and a health nut who recently acknowledged that after 3 years of living in Williamsburg she is only recently able to watch kickball in the park without dressing up first.

When: On her way home from the park

Where: Her neighborhood

Why: Because she likes taking part in the right conversations.

Urban landscape of Williamsburg, PDA with camera, sticker sheet, Twitter account

Sidewalk culture, various local venues and businesses etc., Williamsburg residents and visitors

Rachel, Mai, Min & Jay

SHIT’S HAPPENING...The Scene

The Elements:

The Players

Who: Kendra, an actress and yoga instruc-tor who works at a speakeasy, and a health nut who recently acknowledged that after 3 years of living in Williamsburg she is only recently able to watch kickball in the park without dressing up first.

When: On her way home from the park

Where: Her neighborhood

Why: Because she likes taking part in the right conversations.

Urban landscape of Williamsburg, PDA with camera, sticker sheet, Twitter account

Sidewalk culture, various local venues and businesses etc., Williamsburg residents and visitors

system map: future phases

Stickers + Touch PointsSection

Map

Amplify ExhibitionMake your own sticker that

expresses local that re-

flects local culture

Analyzing Data + Under-

standing Irony tool-kit

Participate

Individual Infrastructural Stakeholders

p h a s e 1 : 3 w k s

d i s t r i u b u t i o n + d o c u m e n t a t i o n d a t a c o l l e c t i o n i n c o r p r o a t e i n e x h i b i t i o n t o o l - k i t

p h a s e 2 : 1 w k p h a s e 3 : 3 w k s p h a s e 4 - h o p e f u l l y f o r e v e r !

- 311 - nyc agencies / departments- local NGOs- local businesses

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NOW in ACTION!psp : public service pronouncements c r e a m i n g l o u d e s t t o g e t h e r

t h a n k y o u !