DestinationCMD An Extensive Guide to

the Land of Design

Lisa Nesbitt Sophomore Experience Communications Design 2013

Meet your GUide!

I’m Lisa Nesbitt, a current sophomore at SyracuseUniversity. I’m here to take you on a tour, featuring Destination CMD, or betterknown as communicationsdesign here at SU. This is no ordinary tour though. I’m going to show you all ofthe ins and outs of my own journey through CMD. Here is my sophomore experience.

How to Use This Guide:

This symbol highlights a recommended place to eat.

This symbol highlights a recommended place to stay overnight.

This symbol highlights a place to “learn the lingo”. It explains a phrase or word used in the design language.

This symbol highlights something you shouldwatch out for.

How to Use This Guide:

LET’s get going!

Travel all four corners...

Travel all four corners...

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CroppedletterformCropped Letterform

Set Your Sights on the

Cropped Letterform

DESTINATION 1

Having fun at the croppedletterform!

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LEARNING THE LINGO:Figure-ground relationship means finding a nice strong balance between the blacks and whites of your design

WATCH OUT!:Be careful, sometimes the edges of a cropped letterfomcan get a little messy. Be sure to keep them neat to avoid any trouble in crit!

CROPPED LETTERFORMThe cropped letterform was our first project and it was used to teach us the basic principles of design. It focused on finding a strong figure ground relationship, as well as an ability to see the parts separately before you were able to see the letterform as a whole.

Come capture the dynamic contrast of the

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DESTINATION 2Explore the

LetterSymbol

Explore the

DESTINATION 2

LetterSymbol

Explore theGreetingsfrom thelettersymbol!

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WATCH OUT!:Don’t forget to pack your x-acto knife! It will come in handy when you visit those letter symbols because it will make getting around their tricky pieces easier!

LETTER SYMBOLThe letter symbol was used as a way for us to continue our work on having a strong figure ground relationship while also trying to create a design that made you see the symbol before each letter itself.

Find the hidden pieces of the

OVERNIGHT STAY:Try to catch a good night’s sleep in your bed in DellplainHall so you’re ready to travel tomorrow morning!

3D letterform

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Climb to New Heights on the

FEatureDtravel spot

3D LETTERFORMThe 3D letterform was used to work with construction, as we had to build them by hand. It was a way to see typography in a different lightbecause we could see the letterforms three dimensionally, instead of flat on the screen or paper like we usually do.

Explore the nooks and crannies of the

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TAKE A DAY TRIP: Visit Smith Hall on Syracuse University’s Main Campus to see where the 3D letterform was first built.

3D LETTERFORM

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letterformlayout

Navigate Your Way Through the

letterformlayout

Navigate Your Way Through the

DESTINATION 4

Learningthe lingoat thelayouts!

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cccUnder the original

title Litho Antique,

Rockwell was

produced by

Inland Type

Foundry in 1910.

The American

Type Founders

reproduced

Rockwell in 1920

with Muller Fuller

Benton as the

designer.

Rockwell is a

sturdy typeface,

with its slab serifs, angular terminals

and geometric

forms. It is a typeface

that is usually used

in large display

fonts and headlines.

Rockwell is a solid choice.

Futura, designed by

Paul Renner and

introduced in 1927,

is one of the most

popular sans serif

typefaces ever.

With fifteen

alphabets, Futura

has numerous

options. Renner

believed that

designers must

fix the issues of

their generation.

His solution was

to provide

designers with

a clean and

efficient typeface.

Futura is everyoneʼs favorite.

Looking to control

all aspects of the

printing process,

John Baskerville

invented his own

typeface in 1757.

The Baskerville

typeface is known

for bridging the

gap between the

Old Style of

typography and

the modern style

of typography.

There is a

lightness and

elegance to

Baskerville, with

its serifs ending in

refined points and

a greater contrast

between the thick

and thin strokes in

the letterforms.

Baskerville is always a classic choice.

Letʼs Talk Type

WHERE TO EAT:Stop at the Warehouse Cafe in the morning for breakfast for a bagel with egg and cheese.

YOUR GUIDE’S ADVICE ON

LETʼSTALKTYPE

Futura, designed by Paul Renner

and introduced in 1927, is one

of the most popular sans serif

typefaces ever. With fifteen

alphabets, Futura has numerous

options. Renner believed that

designers must fix the issues

of their generation. His

solution was to provide

designers with a clean and

efficient typeface.

Futura is everyoneʼs favorite.

Under the original title Litho Antique, Rockwell was produced

by Inland Type Foundry in 1910. The American Type Founders reproduced Rockwell in 1920

with Muller Fuller Benton as the

designer. Rockwell is a sturdy

typeface, with its slab serifs,

angular terminals and geometric

forms. It is a typeface that is

usually used in large display

fonts and headlines.

Rockwell is a solid choice.

Looking to control all aspects of the

printing process, John Baskerville

invented his own typeface in 1757.

The Baskerville typeface is known for bridging the gap between the Old Style

of typography and the modern

style of typography. There is a

lightness and elegance to Baskerville, with its serifs ending in refined points

and a greater contrast between the thick

and thin strokes in the letterforms.

Baskerville is always a classic choice.

LETTERFORM LAYOUTThe letterform layout was a lesson in how to apply the grid to your design so that it appears more cohesive and structured. It was also used to work with fitting a lot of information into a small area.

Explore the nooks and crannies of the

YOUR GUIDE’S ADVICE ON

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hybridDefinitions

Spend a Day at the

hybridDefinitions

Spend a Day at the Feeling theintensity at the hybrids!

DESTINATION 5

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Can’t finish

OOPERATIONwith a person, , or an

NO N

group

CFailure or

All alone

USING YOUR TOOLS:Maybe the most important tool of them all is the grid. Use it. Seriously.

HYBRID DEFINITIONSThese definitions were used to teach us the different ways that we can art direct our imagery. There was illustration or graphic, photographic, and typographic.

Discover the history of the

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3D definition

Discover the Wonders of the

FEatureDtravel spot

3D DEFINITIONThe 3D definition was a preview to our package design project because it taught us how to design in 3D. We needed to activate the sides and corners of our designs to make them more engaging.

INvestigate the nooks and crannies of the

LEARNING THE LINGO:Common lines of continuity is a term used to talk about following the edges of images and pieces in your designs to lock things up in your designs.

3D DEFINITION

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Visit the Design History Museum

memoreyes

Visit the Design History Museum

Visit the Design History Museum

memoreyes

MUSEUM FEATURE

DESTINATION 7

The design history project taught us how to build an exhibit, starting from scratch and coming up with the big idea as well as how we were going to construct it. It was another way to get us to see how our de-signs may be applied three-dimensionally and how they may be seen in an actual space.

DESIGN HISTORY EXHIBITLearn the history of branding through the

LODGING:For your overnight visit try staying on the green couches on the first floor of the Warehouse. Affordableand comfortable lodging for the CMD student lifestyle.

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DESIGN HISTORY EXHIBIT

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5400 Third Street,10009,

New York, New York

212-768-9375www.pairings.com

Where food and wine combine

A glass full of something unexpectedPairings Restaurant

DINING FEATURE

DESTINATION 8

5400 Third Street,10009,

New York, New York

212-768-9375www.pairings.com

Where food and wine combine

A glass full of something unexpectedPairings Restaurant

Pairings Restaurant

The restaurant project was a lesson in designing with a voice. Our restaurants needed to have a strong identity in order for us to be able to sell them successfully. This was also a way for us to learn about the branding of a company.

RESTAURANT PROJECTStop for a bite at Cmd’s famous

Pairings

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5400 Third Street,10009,

New York, New York

212-768-9375www.pairings.com

Where food and wine combine

A glass full of something unexpectedPairings Restaurant

RESTAURANT PROJECT fuljust became a

fulyour

Pairings Where food and wine combine

5400 Third Street,10009,

New York, New York

212-768-9375www.pairings.com

CAUTION-PLACE TO AVOIDLook out for the First Level. This is where all bad ideas go to die because they cannot get past the first level thinking when form-ing an idea. Trust us, it’s no fun to visit.

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FEatureDsouvenirPurvida

Bring Home CMD’s Package Design

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The package design project was another lesson in designing with a voice because our product needed to be designed so that it was clear, simple, and easily understandable by our customers. It was also used to show us how to design for point of purchase advertising.

PACKAGE DESIGN TAKE HOME CMD’S TRADITIONAL

WHERE TO EAT:Try an Americano from the Starbucks in Armory Square. It will keep you awake all night so you can get that work done!

PACKAGE DESIGN

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For Some Readingon the Road Try

WhimMagazine

For Some Reading on the Road Try

DESTINATION 10

For Some Readingon the Road Try

WhimMagazine

Happyreading!

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Free the Free Spirit

I will be honest. Much of my life has been devoted, good or bad, to having a good time.

Elsewhere on this site I mention the "zen" of photography, and part of the appeal is how this process makes me hyper-aware of the world around me. Sadly, photography is not yet enough of a breadwinning endeavour that I can abandon my "real" job.

Events in my corporate life over the last handful of these years, however, have led me to this conclusion that my job is not how I wish to define myself. If what I do at the office is solely how other people see and react to me, then I have failed miserably in how I perceive the world -- and it, me. I am, when all is said and done, an avant-garde Bohemian Hedonist ... with a camera. There are some

making theboho spirit work

“My job is not how I wish to define myself.”

UNCAGED

“She called me: Would I like to have her bike? She just bought a one way ticket so she could move away to Japan.”

S he was a poet living in a castle-like apartment flooded with plants and books I’d never heard of. The details of her exotic childhood, I had learned, included one organic farm in rural Texas and a private girls’ school. She did origami and left it hidden for strangers to find, knew the secrets of libraries and overgrown alleyways, and wore old hats covered in rusty brooches.

Enamored, I dropped everything to distance myself from of university life and tag along. I was still very much 18: With my free time I was accidentally dating all of the wrong people (caring yet mortal music-theory undergrads), going to all the wrong parties (where all the punks drank Pabst Blue Ribbon) and still went to class. She did not approve but she was patient and mentored

Relationships 52

ADVICE FROM YOUR GUIDE:Remeber this thing? Keep using that grid, it will make your life easier!

PLACES TO SEE:Stop in and attend a CMD crit to see all of the work that goes into design!

The magazine design project was a lesson in print layout because we had to design six spreads, a department, and a cover. It was also a challenge because we had to design for a male side and a female side. This forced us to consider the voice of our design.

MAGAZINE DESIGN Catch up with your reading with cmd’s

Relationships 52

Learning to find love in an unconventional place

But, I digress. I did not consider the issue of dating when making my decision to become a nomad because my luck with men has been disappointing (i.e. shitty).

Maybe I’m still holding on to the deep issues from my messed up childhood. Could it be that I’m not visualizing Mr. Gypsy with enough of focus and faith so to be able to bring him forth into my life? Erm… No. I want a relationship. Though there may be some truth to the above, I honestly believe having (and keeping) someone good in one’s life has a strong element of luck, timing, and circumstance at the heart of it. It is the hand of fate.

By Emily Mahaney

“I have always been a true romantic, though not necessarily one who is optimistic.”

guess it was for a very good

reason. In all the four and a half

years I’ve been single, I have had

not even one long relationship.

This is not per my choice, even

if relationship gurus and teachers

of the Law of Attraction may try

to tell you otherwise.

I

Making

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Journey Through

infographics

DESTINATION 11

Journey Through Learningnew thingsin infographicdesign!

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LEARNING THE LINGO:Using visual hierarchy (or having your most important things larger and the less important things smaller) is essential!

The infographics project allowed us some freedom. I chose to create the branding of a coffee shop that was based on the information of how to order coffee and what goes into each drink. My goal was to make the ordering process easier for customers through my designs.

INFOGRAPHICS DESIGNhave a learning experience with

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Follow the Road of

ConnectionProgression

DESTINATION 12

Amazing

journies in

connection

progression!

Follow the Road of

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LEARNING THE LINGO:Keep an eye out for macro themes, or, the overlying visual idea to the connection progression.

A WORD FROM YOUR GUIDEMake sure to visit the connectionprogression, as it was one of the most fun projects to make!

The connection progression project was used to help us to understandlayouts and how they connect to each other from page to page. We had to choose an overlying macro theme that we then connected through micro connections throughout an accordian book.

CONNECTION PROGRESSIONTravel the winding road of

THANKS FOR VISITING!Lisa Nesbitt

Syracuse UniversityCommunications Design

lknesbit@syr.edu(585)-402-3596