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DESTINATION LANDING PAGE CREATIVE REQUIREMENTS · opportunity to market your promotion. Headline:...

Date post: 26-Jul-2020
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What is a Responsive Marqu What is a Landing Page? Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and DESTINATION LANDING PAGE CREATIVE REQUIREMENTS ©2017 Expedia, Inc. Media Solutions. All rights reserved
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Page 1: DESTINATION LANDING PAGE CREATIVE REQUIREMENTS · opportunity to market your promotion. Headline: Copy should not exceed 10 words Body Copy: Maximum of 3-5 paragraphs of copy recommended.

What is a Responsive MarquWhat is a Landing Page?

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and

DESTINATION LANDING PAGECREATIVE REQUIREMENTS

©2017 Expedia, Inc. Media Solutions. All rights reserved

Page 2: DESTINATION LANDING PAGE CREATIVE REQUIREMENTS · opportunity to market your promotion. Headline: Copy should not exceed 10 words Body Copy: Maximum of 3-5 paragraphs of copy recommended.

Hero Image:

Generic image of landscape orientation, minimum 1900x1000 and high resolution to avoid pixelation.

Safe zone - Key visual of the image should sit within this 430x400 dimensions

DESTINATION LANDING PAGECREATIVE REQUIREMENTS

©2017 Expedia, Inc. Media Solutions. All rights reserved

Page 3: DESTINATION LANDING PAGE CREATIVE REQUIREMENTS · opportunity to market your promotion. Headline: Copy should not exceed 10 words Body Copy: Maximum of 3-5 paragraphs of copy recommended.

Headline:Copy should not exceed 10 words

Body Copy:Maximum of 3-5 paragraphs of copy recommended. Good content is clear and concise. Do not try to woo people with fancy, complicated business language. Write for people who read.

Destination Feature:

Content with respective image of destination feature

Sub-headline (Optional):Preferably not more than 20 words. Key part of the journey down the conversion funnel. BEST opportunity to market your promotion.

Introduction Section

Brand Logo:.eps or .ai format preferred. If there's a list of brand logos to feature, please advise order of logo feature or provide guidelines on logo display.

DESTINATION LANDING PAGECREATIVE REQUIREMENTS

©2017 Expedia, Inc. Media Solutions. All rights reserved

Page 4: DESTINATION LANDING PAGE CREATIVE REQUIREMENTS · opportunity to market your promotion. Headline: Copy should not exceed 10 words Body Copy: Maximum of 3-5 paragraphs of copy recommended.

Additional Content:

Consider using this section to feature more information about the destinations, such as attractions, shopping, local delights, etc.

Terms and Conditions:

Please advise full terms and conditions of the deals on offer, if applicable

DESTINATION LANDING PAGECREATIVE REQUIREMENTS

©2017 Expedia, Inc. Media Solutions. All rights reserved


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