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Destinations Go Social & Mobile How Can You Create a Digitally Savvy Destination? By: Faeez Fadhlillah CEO & Co-founder of Lagisatu.com, R&D Committee for MATTA
www.lagisatu.com
Destinations Go Social & Mobile
How Can You Create a Digitally Savvy
Destination?
By: Faeez Fadhlillah CEO & Co-founder of Lagisatu.com, R&D Committee for MATTA
How We Travel?
Dream
Reality
How Social Are We?
Check Every 37
minutes
Updates Every 3
Hours
Post 4 Times A
Day
Spend 2.5 Hours A
Day
Post 5 Times A
Day
81% Read A
Review Before
Selecting
Social media enables consumers with better
travel alternatives causing higher
expectations
Imagine what this means if travelers have bad
experience
What Is The Role Of A Destination Marketing
Organization?
Inspire
Plan
Book
Share DMO
www.lagisatu.com
We help Muslim travelers around the world
plan and have the perfect trip!
Inspire
Plan
Book
Share DMO
How Social Media Changed Travel?
40% of travellers use social networking to share
experiences;
16% of travellers use smart phones to book
trips; and
85% of travellers consider the internet their
main source of travel planning.
Social has changed nature of tourism boards
Tourism Ireland used to get 120,000 calls
at contact centre, now it's 20,000 a day.
150x is the amount of times on average a
person looks on a smartphone per day
86% DMOs currently on Facebook
23 352 likes
79% DMOs currently on Twitter
4 155 followers
49% DMOs currently have Youtube Channels
150 000 views
Travelers rely on digital for travel inspiration as well as
research and booking.
Travelers „comparison-shop” for travel, and anticipate shopping
around more in the next year.
Travelers move across devices for all types of travel activities, from
research to booking and check-in.
Usage of user comments and online travel videos is increasing
among travelers.
Some Facts
Affluent travellers rely on travel inspiration,
research and comparison
70% “I research online before I
decide when or how I
travel”
59% “A Search engine is where
I go to for travel ideas &
information”
52% “I plan to spend more time
online researching before
booking my travel because
value for money is
important to me”
The internet is the essential source for inspiration and
travel planning
Online is becoming more and more important
Smartphones, tablets and mobile phones are
important in planning
Travellers activities online
Influence of travel video
Travel Related Videos Watched
4 Key Disruptors
Collaborative Economy (P2P) – Individuals creating their own travel ecosystem
Rise importance of SHARING SOCIETY and SOCIAL MEDIA
A change in the DISTRIBUTION LANDSCAPE – No longer DMO focused
Mobile MOBILE Mobile – Connectivity (Project Handy)
What DMOs Can Do!
Do less and ENABLE more
Build and SHARE utilizing social media
Promote less and ATTRACT more
If you can’t “beat” them JOIN them, focus
on partnerships
Responsive site with up-to-date local info including
extensive use of visuals and videos
Cross-integration with multiple Social Media channels
Traveler’s Reviews
Attractive local offers, unique deals and memorable
experiences
Periodic newsletters and instant deals through user
registration
Usage of maps and search
Utilization of trip planner
Viral Campaign
35 000 applications
200 countries
$200 mil worth of exposure
Its More Fun In The Philippines
Backin’ Belfast Campaign
www.lagisatu.com
Think Hotel. Think Lagisatu.com
We don’t have a choice whether we do social media, the
question is how well we do it.
Erik Qualman
www.lagisatu.com
We help Muslim travelers around the world
plan and have the perfect trip!
Thank you!
@faeezfadhlillah
